Google Responds to SearchKing's Lawsuit
The Importance of writes "Back in October, SearchKing sued Google for reducing SearchKing's pagerank, as previously reported. Now, Google has filed a reply and a motion to dismiss. LawMeme has both documents as well as analysis."
Actually, I think there's a decent case that needs to be talked about here...
Google should not have the right to decide what it "doesn't like" and have a "Google doesn't like these sites" list that has a negative PageRank impact. Simply put, PageRank should be unbiased, and apply all rules equally to all sites.
I think the big question here is if SearchKing was punished specifically by Google, or if SearchKing's behavior resulted in a tweak to the formula that'd punish a metaphoric SearchQueen, or any other site that tries to do what SearchKing did, the same way without any further changes to the system.
But Google doesn't claim PageRank to be an expression of their opinion. PageRank is a hard-to-bias formula that, in their opinion, is the best way to sort web pages.
If they are making human decisions about what's a good or a bad webpage, then they should be disclosing that fact on their site.