Sporting Event Featuring Commercials

Yes folks some sort of sporting event is occuring later today. Super something or other. And while I don't know what teams are playing, I believe that trailers for X-Men 2, and the first Matrix sequel are both supposed to air during the 2 million dollar 30 second ad spots. So this time around, you can tivo in reverse!

Comments

$2m for 30 secs?

[Big Mark]

That's a bit foolish. Go make an hour-and-a-half long, ahem, "adult feature" for $100k.

Much more fun, and so much cheaper!

-Mark

Re:$2m for 30 secs?

[Rend Flesh]

What Really Pisses me off, is that my government will pay over 4 million dollars to air National Drug Policy ads. These are the ads (I should say propaganda) that infer that If I buy pot from someone I am supporting a terrorist. If I buy pot from someone, I am killing people; the fact of the matter is prohibition supports terrorism against our own citizens and the terrorists can be labeled with cute little acronyms like DEA, ATF, and CIA. Let's not forget who trained and supported Osama while he was fighting against the Soviet Union back in the 80's. As most people don't realize, the majority of pot is grown right here in America, and purchased from friends and family or gown in their own basements and attics. So the ads should actually go something like this: Fight terrorism, grow your own pot! It's time we catch up with the rest of the world and realize that Medical Marijuana provides the ability to relieve the pain of many sufferers with debilitating illnesses such as Multiple Sclerosis and Parkinson's disease.

Mind you, the game will be good!

[MtViewGuy]

Fortunately, unlike many past Super Bowls, the game will be good. =)

Expect a slugfest with the Raiders finally winning 24-21 on a late TD.

And yes, I will be watching the ads, too. ;-) I for one am definitely wanting to see what the previews for the upcoming summer movies will be like.

Re:Mind you, the game will be good!

[SonicBurst]

Actually, I saw a blurb on fark.com the other day mentioning that someone set a Raiders vs. Bucs game in Gameday 2003 on a PS2, and (I'm assuming both teams were computer played) the computer predicted a 28-8 Bucs victory.

The scary part is that in the previous 7 times they've done this, they were right every time! Which thoroughly sucks for us Raiders fans! Go Raiders!

I hear the authorities are worried about terrorism

[Space Coyote]

... But I'd be much more worried about Raiders fans.

Dupe...

[Anonymous Coward]

Wasn't this posted last year?

"Sporting Event"

[benb]

Is that the political correct term for Superbowl, to not offend fans of other sports?

Re:"Sporting Event"

[Anonymous Coward]

Since they don't use a ball and don't play with their feet, I wonder what compelled them to highjack the name "football" for it.
What's wrong with more accurately descriptive terms, like "Hand-oval-thingy", or "Gay Rugby"?

I'm sure all the good commercials

[jcurious]

will find thier way online during/after the superbowl.. why waste my tivo hours with this?

some are even online right now:
http://www.superbowl-ads.com/

I heard about it too.

[Fat Casper]

A group of east coast buccaneers is going to be fighting a group of western raiders. Arrrrr!

Superbowl

[pommiekiwifruit]

What sport is that then? Ten-pin bowling? We have a lot of superbowls in london (it is a chain) but I can't remember them getting much television coverage.

Special Request

[kryonD]

For those of us in the military overseas, we will be watching the game on the Armed Forces Network (AFN). Due to a variety of issues, no commercials are aired on AFN which means we miss out on what could potentially be the more entertaining part of the game.

If someone with a really kind heart could encode the commercials and post them on the internet, we would be very appreciative. Last year wasn't so bad as we do get Fox, although tape delayed by two weeks, so we could watch the commercials when it re-aired. This year, there will be no avenue for us to see the game as we would in America.

Thanks in advance.

Re:"Super Bowl" is trademarked

[leviramsey]

However, it is legal to use "Super Bowl" in news coverage of the event. However, even if you are a media outlet doing news coverage, you can't use "Super Bowl" in, say, your advertising, unless you are an NFL sponsor. Thus, CBS, ABC, and FOX can use the phrase "Super Bowl" in their ads, but the other networks cannot (I'm not sure how cable nets, like TNN, ESPN, and Fox Sports Net are handled), Coors Light can but Budweiser cannot, Reebok can but Nike cannot, Cadillac can but Toyota cannot, Pepsi can but Coke can't and so forth.

Re:Ovit?

[stereoroid]

This sounds like that scene in Demolition Man, where Stallone's character is shocked to discover that, in the future, radio stations play nothing but commercials. There's even an oldies station that plays vintage... commercials. Aaargh!

last year's superbowl

[dubiousmike]

Ther is an article about Tivo releasing commercial viewing habits from last year's superbowl. Though the winning kick by the Patriots was the most Replayed event, The ritney commercial cam in second. In fact a number of comercials were Replayed by more viewers than any other actual part of the game, including an amazing trick play.

This is a perfect example of additional creativity in the production of commercials resulting in great ratings and even repeat viewings.

I know I can watch the Bud Light commercial with the two chicks wrestling in water and then mud every single time it comes on. :P

Re:last year's superbowl

[murphj]

I know I can watch the Bud Light commercial with the two chicks wrestling in water and then mud every single time it comes on. :P

Clearly that Miller Lite ad is not particulary effective!

Ad schedule

[RedX]

SUPER BOWL XXXVII ADVERTISERS - SPORTS BUSINESS DAILY

1ST QTR ADVERTISERS
Anheuser-Busch*
Columbia Pictures: 30-seconds
DaimlerChrysler: 30-seconds
DaimlerChrysler: 30-seconds
FedEx: 45-seconds
Gatorade: 30-seconds
H & R Block: 30-seconds
PepsiCo: 45-seconds
Quizno's: 30-seconds
Universal Pictures: 30-seconds
Warner Bros.: 60-seconds

2ND QTR ADVERTISERS
Anheuser-Busch*
Hanes 30-seconds
Levi Strauss: 30-seconds
Monster: 30-seconds
PepsiCo: 30-seconds
PepsiCo: 45-seconds
Philip Morris: 30-seconds
Subway: 30-seconds
Touchstone/Disney: 30-seconds
Trident Gum: 15-seconds
20th Century Fox: 30-seconds
Universal Pictures: 30-seconds
Visa: 30-seconds
Visa: 30-seconds

3RD QTR ADVERTISERS
Anheuser-Busch*
AT&T Wireless: 30-seconds
Cadillac: 90-seconds
Columbia Pictures: 30-seconds
Nat'l Drug Control: 30-seconds
PepsiCo: 30-seconds
Reebok: 60-seconds
Salton: 30-seconds
Yahoo's HotJobs: 30-seconds

4TH QTR ADVERTISERS
Anheuser-Busch*
Columbia Pictures: 30-seconds
myfico.com 30-seconds
Nat'l Drug Control: 30-seconds
Sony Electronics: 60-seconds

Anheuser-Busch has bought five-and-a-half minutes of time on ABC's broadcast and will advertise in all quarters. The Bud, Bud Light and Michelob Ultra brands will all be touted.

OT - Re:$2m for 30 secs?

[rewster]

It's time we catch up with the rest of the world and realize that Medical Marijuana provides the ability to relieve the pain of many sufferers with debilitating illnesses such as Multiple Sclerosis and Parkinson's disease.

And which of these do you have?

The US Govt Bought 2 Ads

[iluvpr0n]

Thankfully, the White House Drug Czar's office has seen fit to, again, buy *two* of these overpriced ad slots to propagandize about the evils of marijuana. What a perfect way to spend my tax dollars, thanks guys!

NORML.org has a page up about this huge waste.

iluvpr0n.

Hurray for Canada

[TheTomcat]

I won't get to see the $2mil commercials. I'll see local commercials for "Guy's Used Cars"

)-:

S