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Telemarketers Sue to Block Do-Not-Call List

Posted by michael on from the delaying-tactics dept.

chumpieboy writes "A story on Yahoo tells about about the DMA's attempts to stop a national DoNotCall list, essentially claiming that Opt Out is not a viable model for telemarketers. Yet they claim that Opt Out is a viable model for email marketing?"

2 of 408 comments (clear)

  1. Re:fantasy system: by BigT · · Score: 5, Interesting

    This is why do-not-call lists could actually be good for telemarketers. Of those 400 people, most would probably sign up for the do-not-call list. Let's say 300 of them. That leaves 100 people being rude, and 100 willing to listen for every 200 calls. If you expand that out to the 500 calls you made a day, then you have 250 people willing to listen and 7-8 sales per day vs. 3.
    The people (like myself) who are going to sign up for the list will never buy anything from a telemarketer, so if we cut down on the number of calls that they make that are guaranteed to be unproductive, it's actually better for them.

    --
    Is it weird in here, or is it just me?
  2. Re:Well, which is it? by MCZapf · · Score: 5, Interesting
    Yes, they are trying to discourage you from register from their do-not-call list. But, take a close look at the snail mail removal process. They've cleverly arranged it to be significantly more complicated for you, yet trivial for them. The only data entry a human at the DMA has to do is to enter a tracking number.

    Observe that to generate the form they want you to send by snail mail, you submit all of your personal data to their webserver, which returns to you a page for you to print and mail to them. Since you are sending the data to their webserver they are almost definitely collecting it, even though they won't act on it unless you mail it in.

    Not convinced? Then take a look at the page the webserver sends back to you. Along with your name, address, etc. there is a unique tracking number. Not only that, but the same tracking number is included in the address they ask you to mail the form to. I'll bet the DMA doesn't even open the envolopes sent to them. Someone just enters in the tracking number from the address and POOF, the data they collected earlier is used to add you to the do-not-call list.

    What's my point? I guess it's that these guys aren't idiots. I trust them to actually put my name on this list with little chance for error, seeing as how easy they've made it for themselves.