Advergames

Anne_Nonymous writes "Here's an interesting story on the use of video games as advertising. They claim 'advergames could be a $1 billion industry by 2005'."

Comments

Re:US Army

[gruhnj]

Americas army is not necesarily a great recruting tool. It is wonderful in terms of public exposure but I still doubt many of those in the Army would have signed up based on the game. For example, the game is all based on missions taken by infantrymen. Even infantry do not go on missions much. Much much more of the Army is spent on mindless detail or KP or barraks maintence. Not to mention lots of crap from your superiors. Also those that are playing this game probably have a higher GT score (110 or higher). Most high GT scores dont want to be 11B. This might help our IT problems, but it wont help much for 11B.

For our 11B however, we do give out alot of bonus money. $20,000 for the most Hooah airborne ranger special forces guy. Id say thats much more apealing to 11 series rather than a cool game.

PFC Gruhn
MOS 74B (Computer Tech)
U.S. Army, Fort Lewis, 1st Personnel Group
Serve and Sustain