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Advergames

Posted by michael on from the america's-army dept.

Anne_Nonymous writes "Here's an interesting story on the use of video games as advertising. They claim 'advergames could be a $1 billion industry by 2005'."

11 of 302 comments (clear)

  1. I don't necessarily see this as a bad thing... by addaboy · · Score: 5, Interesting

    hell it might bring the prices of games down to a more reasonable $20-$30 per game. I like it. I know we're already innundated with advertising everywhere, but this could save you money.

    1. Re:I don't necessarily see this as a bad thing... by alphaseven · · Score: 5, Insightful
      hell it might bring the prices of games down to a more reasonable $20-$30 per game. I like it. I know we're already innundated with advertising everywhere, but this could save you money.

      I doubt that, since increased product placement and additional commercials in movie theatres hasn't brought down ticket prices. Supply and demand determine prices. Considering how well video games are selling this year games will probably stay at the current price point.

      But, the money from product placement will help cover the budget and let companies spend a little more on the game.

  2. Hmmm.... by Bendebecker · · Score: 5, Funny

    But don't the gunmakers already get free advertising from video games?

    --
    There's a growing sense that even if The Future comes,
    most of us won't be able to afford it.
    -- Lemmy
  3. Already done by BESTouff · · Score: 5, Funny

    My favorite game has already big advertisements all over it. I won't tell you what game it is, just that it's *very* addictive and I have quite a good score (Karma: excellent).

  4. I can't wait for Warcraft 4 by Anonymous Coward · · Score: 5, Funny

    As the Coke Human tribe slaughters the evil Pepsi Ogres.

  5. We prefer the terrm... by Anonymous Coward · · Score: 5, Funny

    We prefer the term ADVERTAINMENT.

  6. Is there anything that WON'T be $1B by 2005? by Anonymous Coward · · Score: 5, Funny

    Seriously, these "market analysts" are such one-trick ponies. I bet if I paid them enough they would say my penis will be a $1 billion industry by 2005.

    1. Re:Is there anything that WON'T be $1B by 2005? by MNJavaGuy · · Score: 5, Funny

      But it could! Haven't you been reading your spam lately?? ;)

  7. Max Payne 2 by grimsweep · · Score: 5, Funny

    The bitter wind plastered the snow to the asphalt, turning blacktop into white death for joyriders. I had a hole in my arm, a half-empty ammo clip, and three thugs waiting within open arms and loaded weapons around the corner. It's at times like these I wondered when this crazy ride started. Good thing I had Advil. *Max holding a box with a wry grin* "Advil: The Pills That Ease the Payne!" (Recommended by 9 out of 10 ex-cops seeking vigilante justice!)

  8. Re:US Army by gruhnj · · Score: 5, Informative

    Americas army is not necesarily a great recruting tool. It is wonderful in terms of public exposure but I still doubt many of those in the Army would have signed up based on the game. For example, the game is all based on missions taken by infantrymen. Even infantry do not go on missions much. Much much more of the Army is spent on mindless detail or KP or barraks maintence. Not to mention lots of crap from your superiors. Also those that are playing this game probably have a higher GT score (110 or higher). Most high GT scores dont want to be 11B. This might help our IT problems, but it wont help much for 11B.

    For our 11B however, we do give out alot of bonus money. $20,000 for the most Hooah airborne ranger special forces guy. Id say thats much more apealing to 11 series rather than a cool game.

    PFC Gruhn
    MOS 74B (Computer Tech)
    U.S. Army, Fort Lewis, 1st Personnel Group
    Serve and Sustain

  9. For those reading just the comments by rnelsonee · · Score: 5, Insightful

    Okay, every comment I've read so far is talking about product placement in videogames. A fun topic, sure, and I like talking about it, but I would those who haven't done so to just skim the short article. It talks about entire games whose primary aim is to sell a product. So, instead of having McD's in The Sims, we're talking about car companies putting out games (often for free) that let you drive around in their new cars. A nifty little article, and I'm wondering if people think this will take off...