Advergames

Anne_Nonymous writes "Here's an interesting story on the use of video games as advertising. They claim 'advergames could be a $1 billion industry by 2005'."

Comments

Re:I don't necessarily see this as a bad thing...

[alphaseven]

hell it might bring the prices of games down to a more reasonable $20-$30 per game. I like it. I know we're already innundated with advertising everywhere, but this could save you money.

I doubt that, since increased product placement and additional commercials in movie theatres hasn't brought down ticket prices. Supply and demand determine prices. Considering how well video games are selling this year games will probably stay at the current price point.

But, the money from product placement will help cover the budget and let companies spend a little more on the game.

For those reading just the comments

[rnelsonee]

Okay, every comment I've read so far is talking about product placement in videogames. A fun topic, sure, and I like talking about it, but I would those who haven't done so to just skim the short article. It talks about entire games whose primary aim is to sell a product. So, instead of having McD's in The Sims, we're talking about car companies putting out games (often for free) that let you drive around in their new cars. A nifty little article, and I'm wondering if people think this will take off...