Slashdot Mirror
Tampering with Taste Buds for Better Coffee?
An anonymous reader writes "A Globe and Mail article states that scientists are busy working on making everything taste great: " In a small office just west of the New Jersey Turnpike, researchers are taking the human taste bud into a brave new world.
Here, it is not cream or milk that the employees of Linguagen Corp. add to their morning java, but a dash of a biological compound that fools their brain into thinking that black, bitter coffee is as smooth as a milky double latte"
There goes my experience with making good coffee... Now instead of being careful and buying good coffee, grinding it themselves, brewing it properly, everyone will buy folgers and percolate it and sprinkle some pixie dust stuff into it and it will taste good. Assholes...
/usr/games/fortune
Hopefully they'll be able to use these compounds in medicines and other neccesary, but distasteful products...
Or they'll release it in paste form and it'll become a sex toy. Ah, America!
We don't need some mad scientist in jersey to cook up funky chemicals that make bitter into sweet, mother nature already did it a long time ago with the miracle berry.
When information is power, privacy is freedom.
According to the article, the alterations in perception are very temporary. So while you're drinking that black, bitter coffee it probably tastes great, but in about five minutes you'll get that aftertaste and want to brush your teeth.
Some of us already LIKE black coffee...don't go messing it up for us you insensitive clod! I like my coffee like I like my women...bitter.
How is this different from Starbucks?
The ______ Agenda
Often listed on labels as "natural flavors", MSG is found in seaweeds, and it makes things taste much better. Unfortunately, too much MSG can backfire - it makes things taste great, but for many hours afterward, I get extreme heartburn :(
As many prepared foods use "natural flavors", it makes shopping more than a bit of a chore, in that I need to read *all* that tiny print of "ingredients", on everything I buy. Grrrr. And all this stems from a childhood spent eating cheap food flavored with Accent, which is mostly MSG.
Lemon curry?
Taste is very important in determining what is safe to consume. When milk turns sour, it has gone bad and generally is no longer safe to drink. The first bad-tasting drop results in the milk being spit out, and disaster prevented.
Imagine if that milk has been redesigned to taste fresh long after it has already gone bad...
From the article:
Mr. Jacobson said he recognized the obvious need to alter the flavour of drugs, "particularly life-saving drugs, where taste is an impediment to taking them." But he also raised concerns that these new compounds could allow food manufacturers to use "cheaper, crappy ingredients."
"I once asked a pasta sauce maker how come you sometimes see corn syrup on the list of ingredients in a tomato sauce and he told me it was to mask the taste of cheaper tomatoes," said Mr. Jacobson. "We could see more things like that."
I just went for a checkup with my doctor. One of the things we discussed was nutrition. He spoke of the nutritional value of foods being degraded, what with over farming, mass production of food, corporate farming, and the like. I know this is vulgar, but this is another way to make shit taste like ambrosia. Ever think there is a reason why things taste bad?
I probably sound alarmist or anti-technology. I'm not. At the same time, I'm not one to blindly say technology or so called progress is a good thing. This seems to me to be another way to increase profit and reduce costs. Good for business, not so good for consumers. But we're sheep. What do consumers know?
I guess I'm bitter. Maybe I can use some.
"Give a woman two glasses of wine and some pad thai, and they'll agree to just about anything." the Sports Guy
And much of what has been passed off in the past as a substitute for 'meat' has been pretty unpalatable. Even food that was not passed off that way sometimes isn't very great, tofu for instance.
But one good use for this taste altering method might be to make a veggie burger actually taste decent. Add that to getting the texture right, and some of these products might actually take off.
Tofu? Well, maybe never...It doesn't even look good!
- Gasoline that makes your dashboard always report that you have a full tank - even if you're about to run out of gas
- A helmet that convinces defendants to confess - even if they're innocent
- A panacea that stops children from ever crying - even if they've just been hit by a car
- An instrument that tells pilots they're flying at a safe altitude - even if they're about to hit the ground
Really, what's the point in celebrating creating something whose only purpose is to make our well-evolved biological sensors and filters fail.Quiquid latine dictum sit altum viditur
You did read your EULA, didn't you?
42. Easy. What is 32 + 8 + 2?
Turns out that this company already sells to the fast food chains:
Beef flavor for hamburgers: The beef is so processed by the time that the company is done with it, they need to 'add flavor back in'. Guess how?
Fries flavor: Yes, you have sale and sugar, but did you know that McD's also adds 'beef flavor' to the fries? There was a lawsuit about this a while back when they were using 'real beaf', unbeknowst to many Hindi customers. Gues what they use now?
There was a lot more 'stuff' and discussion about how this food is processed before it ends up in your burger bun. Though I haven't bought the book (yet), I haven't been back to a McDonalds since, either...
People don't just crave tastes, whether they know it or not they want fats and carbohydrates and the various chemicals in their foods.
I don't believe that all the artificial sweetners and diet drinks have solved people wanting sugar. They may well help someone who is consciously applying will power, but it isn't just a matter of "I had something sweet so I'm satisfied".
When someone wants a bacon sandwich they'll doubtless associate that with the taste of the sandwich because that's one of the most obvious conscious effects of eating the sandwich. But if you produce a fat free substitute that taste identical I thikn they'll still feel empty, or missing something, and they'll still remedy that by going and getting some food that IS fatty, whether they rationalise that by taste or anything else.
I've always wondered if it would be possible to make some sort of mint or pill, etc, that would highten senses in the taste buds to make kissing better... ...not that I have a girlfreind or anything.
WHAT THE HELL is the POINT of a decaf skim-milk latte?
Some comic said he went to Baskin-Robbins and had a non-fat, sugar-free frozen yogurt and thought, "I just bought a bowl of Cold."
The best thing that could happen would be to mask tingling in the tongue. Tongues can tell bitterness, sweetness, etc. apart, and the texture of the food, but that's all.
(OT, but BTW: I remember reading some time back that those popular "taste" regions on a tongue aren't really accurate since your whole tongue can taste the difference between bitterness, sweetness, etc.)
SMELL is the key to taste.
slash. posts suggest that spoiled milk could 'taste' delicious, but your tongue is useless at taste unless it is genetically super-calibrated. The way you can 'TASTE' something is with the SMELL before and while the food is in your mouth. If you close your nose and drink spoiled milk with the texture and flow of normal milk, you won't know you did until you get stomach poisoning.
Yes, although bitterness is associated with toxicity (stuff-you-shouldn'-put-in-your-mouth) and it does apply to most everything,, smell is what really tells you if something is bad or not. You won't be able to tell the taste mandarine and an orange, and maybe even an apple and orange (except for texture obviously) if your nose and eyes are closed.
You might have learned this on Bill Nye the Science Guy or by reading a book, or the internet. Or some of us participated in all three.
Follow this lab:
Here's a link to a 4th grade lab assignment on this.
Cover your eyes and click this link!
I can already see a small bottle of this being sold in a package along with a 12-pack of viagra.
You should read the amazing "Fast Food Nation" by Eric Schlosser. One of the chapters talks about the "taste" industry ('flavorists') and all these companies setup along the NJ turnpike. They make a liquid chemical agent that smells exactly like a flame-broiled burger. The reason: the food is so shitty that the taste disappears when it is processed. It has to be added 'back'...
Same idea coming to a Starbucks near you? Great world we live in!
there's no place like ~
Hate to call this Orwellian, but it seems so to me.
Winston and Julia had a hard time finding genuine food (except from the proles). I remember them drinking "Victory Coffee". The same applied to cigarettes and chocolate.
This isn't so absurd. While it's not so hard to find a GOOD cup of coffee (yet), most people don't care. They'll drink Tim Hortons (Canadian. Think Dunkin' Donuts) coffee and complain that "Gourmet Coffee" is overpriced. I had the hardest time convincing my mother that bigass cans of Maxwell House don't TASTE the same as fresh-ground Kenya AA (or AAA or Green Mountain blends, etc) -- UNTIL she tried it; now she grinds her own, and doesn't store it in the freezer.
The same is true of chocolate. Think about GOOD chocolate (high-quality). Now, think about any drug-store Easter chocolate. The latter is more like brown WAX with very little taste (and when it "melts" it turns into some sort of foamy paste).
And speaking of foam, the same comparison can be made to generic vs. "natural" ice cream. I regularly pay 2-3 times the price of "cheap" ice cream, for the good stuff. You know, the kind actually MADE from cream, and not milk plus a dozen gums to make it gellied enough to hold shape, then whipped full of air.
GOOD beer (premium, expensive, micro-brewed, FRESH) vs. Budweiser, or Coors, or Molson, or Labatt is another example.
Sorry, now I'm ranting. My point was: LEAVE MY COFFEE ALONE. I like the stuff the way it is. And if you MUST meddle with my favourite bean beverage, I can only hope that it doesn't further affect the price of high-quality coffee.
I sound elitist.. and, I guess, in this case, I am.
S
... particularly for those with problems losing weight. If you haven't noticed, foods with sugars (carbohydrates) and fats taste better than those that don't, pretty much as a result of eons of natural selection*. Tricking the taste buds into thinking that indigestible/low-calorie food is more appetizing than it is would be a good thing for this application imho.
Imagine if you could trick your tongue/tastebuds into thinking celery tastes like chocolate.. Particularly helpful if you could introduce textured cellulose food products with vitamin enrichment that could be used in snack foods.
Now if someone can only make treadmill grinding (and repetitive exercise in general) LESS BORING..
*whenever a political vegetarian bugs me (at a party for example), my reply: "If we weren't supposed to eat animals, they wouldn't be so delicious!".. It works as both a smartass remark and a statement on the evolution of human nutrition biology...
Guy: Mrmff. Mrffmfsf. (lifts head) I know, but I thought I'd give it a try because I love you and stuff.
Girl: You're the best, I'm going to treat you to a steak dinner tonight. (moans, titls head back, closes eyes)
Guy: (Sprinkles more powder).
They fool their customer into thinking that their milky double latte is coffee.
"Between strong and weak, between rich and poor [...], it is freedom which oppresses and the law which sets free"