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AOL Not Alone In Subscriber Decline

E-Rock-23 writes "Our registration-hungry friends at the New York Times are running this article with a few more details on the AOL Subscriber Decline, covered in a recent /. post. And it looks like they aren't alone, as Earthlink and MSN are experiencing similar troubles. The article cites a major reason being that users "are buying broadband services offered by cable and telephone companies." Looks like broadband is finally gaining some significant ground with home users..."

31 of 221 comments (clear)

  1. Here's a thought -- less disposable income! by Deagol · · Score: 5, Insightful
    Let's not forget that the economy is in the crapper. The $20-to-$30/month for a dialup subscription can feed a family for a few more days when things get tight.

    Yeah, broadband is a nice upgrade. But I bet more people disconnected due to money than the need for speed.

    1. Re:Here's a thought -- less disposable income! by gfxguy · · Score: 3, Insightful

      I think you're right... the bottom line is people can get dial up internet service for $10/month. Even people that actually like using services like MSN and AOL are finding it not worth the extra money.

      Of course, AOL is available to me for free and I still don't use it, but then I didn't recently get laid off.

      --
      Stupid sexy Flanders.
    2. Re:Here's a thought -- less disposable income! by Anonymous Coward · · Score: 3, Interesting

      Given that my chances of getting a job are seriously linked to my staying up to date on recent technologies so that I can blag my way through the interview, I'd say the ADSL is going to be the last thing to go...

    3. Re:Here's a thought -- less disposable income! by ergo98 · · Score: 3, Insightful

      The $20-to-$30/month for a dialup subscription can feed a family for a few more days when things get tight.

      Wouldn't this sort of thought process justify an increase in subscribers flocking to AOL/MSN to take advantage of the low cost, downgrading from broadband? Millions of people now have broadband at $40 or more per month, and following your hypothetical penny pinching scenario it would seem appropriate that they would downgrade to the $9.95 or less light usage plans most of these services offer. Claiming that someone entirely cuts themselves off seems extremist as the net represents one of the primary communications mediums today: How does one find and then communicate with prospective jobs without an internet connection?

      I counter your claims and would say that the rocketing adoption of broadband does as well: Everyone is getting broadband, and dial-up providers are going the way of Slashdot's editorial skills.

    4. Re:Here's a thought -- less disposable income! by Deagol · · Score: 4, Insightful

      I'm not talking about tech weenies like you and me. I'm talking about the slightly poorer folks who decided to indulge in that cool internet thing that's all the rage. When push comes to shove, I'd wager that when it's time to start trimming back (another kid on the way, dad's hours are cut back, or mom looses her job), people will cut the ISP before things like cell phones (1-year contract) and subscription TV (cable, satellite, etc).

    5. Re:Here's a thought -- less disposable income! by ShinmaWa · · Score: 3, Informative

      Except that your unemployment rates only count those people who are getting unemploymeny compensation. All those who haven't had a job long enough to loose their unemployment benefits are not counted. All those that didn't claim unemployment (generous severence packages and the like) are also not counted. I would venutre to guess unemployment is really easily over 8% if you count all these factors.

      Wrong, wrong, and very wrong.

      The unemployment rate is determined by a survey that is conducted monthly by the US Census Bureau for the Bureau of Labor Statistics called the "Current Population Survey". The CPS is in no way linked to unemployment benefits and who is receiving them. You do not have to be claim unemployment to be counted as unemployed in the CPS.

      As I used to be a surveyor for the "Senseless Burro" for a large portion of my college career, I know the CPS very, very well. The definition of "unemployed" that gets counted into the unemployment rate is any person who:

      1. Is currently unemployed.
      2. Has actively looked for work in the past 4 weeks.
      3. Is currently available to work.

      This includes people who are not working but waiting to be recalled to their former job.

      For those of you living outside the US, this same system is used to determine unemployment in Canada, Mexico, Austrailia, Japan, and every country in the European Economic Community.

      --
      The /. Effect: Thousands of users simultaneously accessing a site to not read its content.
    6. Re:Here's a thought -- less disposable income! by geekee · · Score: 4, Informative

      Actually, I bet in this case they're moving from AOL/MSN to Netzero/Juno/etc. that are only $10 a month for basically the same service.

      --
      Vote for Pedro
  2. Forgive this obvious statement but.... by inteller · · Score: 5, Interesting

    ....the big 3 ISPs have seen the writing on the wall for a LONG time, yet they continued to expand their POTS infrastructure...ESPECIALLY earthlink. They better figure it out really freaking quick that when users find out that they can work just a little harder to find the same content through a non-branded ISP, they are going to drop their asses in droves. Looks like they already are. AOL has the potential infrastructure through Time Warner Cable...Earthlink has been able to finesse some cable sharing deals, but MSN going the DSL only branding route is going to lose if they don't sign some cable sharing deals.

  3. Of Course People are gowing broadband by diablobynight · · Score: 5, Interesting

    I don't get it, are they surprised? AOL costs 25$ a month. In my area you can get get DSL for 38$ so I don't think it should come as a surprise that people would go for a connection ten times as fast that didn't require the worst designed software on earth for an extra 13$. AOL has been robbing people for the past 5 years, they kept their prices jacked up because they could and had a corner on the market.But I doubt AOL is really noticing too much of a hurt, because I have noticed idiots who get broadband and still pay for AOL as well. People are dumb and that will keep AOL and MSN in business for a long time.

    --
    Anonymous Cowards - Oh God, How I hate you
    1. Re:Of Course People are gowing broadband by liquidsin · · Score: 4, Informative

      It's not so much that people are idiots, though that is often true. A few people I work with have gone to broadband in the last year or so, but didn't want to give up the email addresses they've been using for the last six or seven years. I couldn't justify $25 a month for ONE email address (I pay $15 a month for hosting that comes with unlimited addresses) but that's a personal choice, I guess...

      --
      do not read this line twice.
    2. Re:Of Course People are gowing broadband by Apreche · · Score: 4, Insightful

      You're right on every count, except that it wont keep aol in business. AOL's business model depends on the fact that they will always be getting more subscribers. Even in AOL managed to keep everyone from leaving they would begin to lose money. The fact that people are leaving means big trouble for AOL. Mainly because they have a giant useless dial up ISP infrastructure. That infrastructure costs money, and if nobody uses it that's all loss. Sure there are a lot of idiots who keep paying for AOL after they get broadband. But unless AOL has a constant increase in membership they will have diminishing returns and eventually go bankrupt. They're still huge, so it wont happen soon, and they've still got a chance to save themselves.

      --
      The GeekNights podcast is going strong. Listen!
  4. It was simple math for me! by Marqui · · Score: 5, Insightful

    Although I was with a local ISP, the cost of the 2nd phone line was $25.00 and my ISP was $15.00. Broadband through the cable company was $40.00 so it was a complete wash for a huge increase over 56k, why would I want to stay on dialup? They can thank all the baby bells for not wanting to go the "last mile" to give people a choice of providers.

    1. Re:It was simple math for me! by Gortbusters.org · · Score: 4, Insightful

      I made the same choice years ago. And if you have other people in the house that want to use the internet, you can forget sharing a dial-up connection. Ah, memories of fighting for computer use. Casual users might be able to share a dial up to check e-mail and such, but as soon as you have a DAOC player, a pr0n fanatic, or slashdot reader you need full access 24/7.

      --
      --------
      Free your mind.
  5. Stickyness of email address masks the real problem by jj_johny · · Score: 5, Insightful
    I think that AOL, MSN and every other ISP would have a lot higher churn if it was easy to get stuff forwarded. Since your email address is really the only way that people can get hold of you, it makes the switch difficult. And since every company wants to spend as little as possible on support, there are lots of unhappy people out there who just don't want to go through the hassle.

    As a former AOL employee, I still have an AOL account even though I find the service has ticked me off more than a few times but my wife can't really change her email address at this tmie. So we are like so many who just are waiting for the right time.

    You can't stop the future, you can only simulate it by stopping progress

  6. I just helped someone by Gortbusters.org · · Score: 3, Funny

    sign up for AOL. He can't afford broadband (yet). He just started using the internet. As soon as he finds the pr0n movies for download, I'm sure he'll drop his smoking habbit so he can get broadband and pick up a new (better?) habbit.

    With streaming content becoming more available and higher quality, the days of dial-up are numbered. I'm suprised apartment buildings don't pool together and get a T1 into the buildling and provide internet to all apartments.

    --
    --------
    Free your mind.
  7. As registration for AOL and MSN go down by govtcheez · · Score: 5, Funny

    Everytime a NYT story is posted on /., new registrations there go through the roof!

  8. Re:Stickyness of email address masks the real prob by hagardtroll · · Score: 3, Insightful

    Thats why I bought a domain. My email address is permanent regardless of my provider. Changing emails is a real pain. ISPs rely on that - so they give great introductory offers, but raise the rates once they have you sucked in. With my own domain, I can changes ISPs painlessly.

  9. No surprise here by MonTemplar · · Score: 3, Informative

    In the UK, most people who have broadband service receive it either through as ISP, who in turn use either BT (DSL) or one of the two cable operators, NTL and Telewest (Cable Modem/STB). A lot, like me, probable go direct through the service provider (in my case, NTL).

    AOL UK has recently started offering broadband services, through BT, but I've yet to see any figures on how much success they've had with it. MSN UK haven't made any moves on that front yet.

    --
    -MT.
  10. Problem involves monopolistic, technical issues by Spencerian · · Score: 5, Interesting

    I was one of EarthLink's earlier subscribers, and appreciated its services, which were quite reliable.

    My business needs required something faster than dial-up, so when EarthLink offered DSL, I applied. At the time, however, DSL wasn't available for my part of the city (a medium-large midwestern one--think race cars), so Time Warner Cable's RoadRunner service was my only option.

    Today, as a result of court agreements and such, EarthLink and AOL can provide their services through cable and DSL options, but the carriers (the cable and phone companies that own these lines) don't advertise the options much, from what I see.

    I use Comcast High-Speed service today, which works OK, but they have tech support that's about as bright as a bag of coal.

    I agree that the Internet was a fascination for some, and now a relatively expensive one to those who don't use it much. So, many of the users who've signed off are probably the "sightseers."

    High-speed access is still a bit too expensive for most, despite the faster speeds. Paying twice to 2.5 times as much isn't a strong marketing point.

    --
    Vos teneo officium eram periculosus ut vos recipero is.
  11. Telcos and Cable will be the new winners by Mean_Nishka · · Score: 3, Interesting

    The closed nature of their networks mean that independent ISP's (even the monster Earthlink) will no longer be able to compete with phone companies. Here in CT, the nearest competitor to SBC DSL has to charge at least $20 more than the service from the phone company. They rent the DSL services from the telco, making it impossible for them to compete. The days of infinite ISP choices are sadly over.

  12. More savvy? by operand · · Score: 3, Insightful

    I think the broadband push is one determining factor in changing from the powerhouse ISP's, but I also think users are *growing up* from AOL/MSN to using only their preferred browser. I consider AOL/MSN users to be novice and prefer to use these ISP's because of ease and simplicity. Now these users are gaining knowledge of the "internet" and have the ability to *surf* themselves without AOL/MSN pushing content to them directly.

    --
    string.Empty();
  13. Broadband... by blindcoder · · Score: 4, Insightful

    isn't what is used to be.
    Here in Germany you can get a 128kBit up / 768 kBit down async line. The best a normal household can aford is 192 kBit up / 1536 kBit down async.
    The problem is that as bandwidth goes up, quality of the net goes down.
    I heard people saying: "Why should I not place these 2MB images on my website? It's downloaded with my DSL line in seconds."
    And don't even try to tell these people what a thumbnail is.

    It's just one example but you can find more of these. People sending 15 MB .swf files via E-Mail to 20 different friends and the like.

    SQL Slammer won't have had the effect of broadband coming to every home.

    --
    See my blog for my free opinions.
  14. Broadband Rates by jglazko · · Score: 4, Interesting

    Ok, so with the number of cable broadband subscribers going up, it makes sense that the cable companies can finally (hopefully) start collecting on those economies of scale. So when will we start to see the price stabilize? Or are we stuck with endless rate increases a la cable television?

    I've already given up on DSL from the phone company (Good luck getting competitition-inducing rates from those guys.)

    IMHO community run broadband (see this link) and other means like this are the only hope we have of keeping prices reasonable.

    Erp, did I just come out in favor of regulating Internet pricing?!?

  15. Sharing broadband by roalt · · Score: 5, Insightful
    Another advantage of broadband internet is that it is easy to share it with room-mates or neighbours. (even though it's not always allowed). It's a lot cheaper buying together one large broadband (ADSL or cable) internet connection than all using dial-up.

    With the coming of wireless internet, it even becomes simpler to share the net (you don't even have to dig or drill a line in the ground or wall for your ethernet cable). I think this also has some impact on the decline of dial-up subscriptions.

  16. Money Decline Overall by tarnin · · Score: 5, Informative

    I work for a small, privatly owned ISP. I do see alot of our older dial up customers going over the broadband, but more and more, they are cancelling because of lack of money. Even at around $20 a month or so many people see internet access as something extra not something they need.

    Maybe this tred will turn around but I doubt it. Even if these customers do get back on firm ground, I see them going with broadband via cable, phone company, or even the electric company long before comming back to a dial up.

  17. MSN and abuse :-) by Jugalator · · Score: 5, Funny
    From: Bill Bill (billbill@wetware.com)
    Subject: msn.com spam humor
    Newsgroups: news.admin.net-abuse.misc
    Date: 1996/11/05

    I sent email to abuse@msn.com about a spam.
    This is what came back:

    > From MAILER-DAEMON Tue Nov 5 12:03:42 1996
    > Return-Path: <MAILER-DAEMON>
    > Date: Tue, 5 Nov 96 19:47:00 UT
    > From: "System Administrator" <SysAdmin@msn.com>
    > To: "billbill@wetware.com" <billbill@wetware.com>
    > Subject: Undeliverable:[SPAM] Re: liberated finance
    >
    > Your message did not reach some or all of the intended recipients.
    >
    > Subject [SPAM] Re: liberated finance
    > Sent Tue, 5 Nov 96 19:47:00 UT
    >
    > The following recipient(s) could not be reached:
    >
    > abuse@msn.com On Tue, 5 Nov 96 20:01:52 UT
    > The Microsoft Network member inbox is full.

    :-)
    bill
    --
    Beware: In C++, your friends can see your privates!
  18. The reason for Declines by Anonymous Coward · · Score: 4, Insightful

    Since I work alot with the public and their computers let me tell you what I think the biggest reason for the decline is.

    90% of the houses I go to are for people who are upgrading and now want two computers. (Their old one + their new one) AOL requires a $20 subscription fee + more money for multiple screens and though you can have broadband and still use AOL they still charge an aol usage fee.... *yawn*

    So they upgrade to broadband because that 56k stuff has to go and because it can easily service two computers, they buy a router, they leave AOL but download the messenger to stay in touch with their buddies. They migrate to using Outlook Express (cringe) But they also have norton so I guess thats ok... sort of.

    Then they also cancel AOL + Second Phone Line and broadband is about the same price. Some even cancel their phone and do VoIP. (Its rare but there are some really good offers out there that even offer wireless phonejacks that you can sticky to your wall or plug into an outlet...)

  19. Earthlink cutting call centers by vasqzr · · Score: 3, Informative



    They've got 3 call centers now instead of 7.

    Basically, you'll NEVER get through to them now.

    20% of their workforce has just been laid off.

    Atlanta-based access provider EarthLink (Quote, Company Info) on Tuesday announced it would shut down call center operations in four U.S. cities and lay off about 1,300 employees as part of a cost-cutting move.

    With its dial-up subscriber base dwindling, the nation's third largest ISP said it would close its entire call center operations in Dallas, Texas; Sacramento, Calif.; and Seattle, Wash. Additionally, a tech support and customer service center in Pasadena, Calif. would also be shuttered in the latest belt-tightening move.

    "We estimate the streamlining of our call centers will reduce annualized operating expenses by more than $20 million," the company said in a brief statement.

  20. Re:dsl vs cable! by Junta · · Score: 3, Insightful

    You can't say boradband via cable companies has a doomed future based on your singular personal experience, it just seemed ludicrous.

    Ultimately, I think both technologies have about equal potential, with one beating the other depending on where you are.

    DSL is offered by companies that typically have more experience in offering high-bandiwdth internet connections, so service and reliability I think is indeed, mostly better with DSL on average. However, as Cable companies have learned their lessons, it becomes harder and harder to distinguish the two. DSL still seems to typically offer better latency (around my area, at least), but cable services offer better throughput.

    To home consumers, the fine details don't make much of a difference. Availability makes all the difference. I can't get DSL at any decent rate. None of my family can get it at all. I do, and my family could, all have cable modem at 2 megabit downstream, 768k up. In addition to that, a sort of unintended benefit of cable modem service is that there is a good chance the installer won't bother with a video filter and you get free cable with the net connection. I know, not a fair comparison because cable companies hate this, but realistically speaking, it must be considered.

    --
    XML is like violence. If it doesn't solve the problem, use more.
  21. cell phones and broadband by asv108 · · Score: 3, Interesting
    You can get broadband for the same price as dialup access when you consider the cost of an extra phone line. I've switched many relatives to broadband, after taking a look at their monthly phone bills. Almost all of them have separate phone lines for Internet access.

    For example my mother was paying $20/month for a second phone line and $20/month for her ISP. We got rid of her second phone line and the ISP for a cable modem that costs the same, $40/month.

    Another phenomenon that phone companies and ISP's have to worrying about is people not having a landline at all. Most people I'm friends with (age 22-28) do not have a landline, but instead use a cell phone exclusively. There are lots of benefits of using a cell phone only. For people with roommates, you don't have to worry about splitting up the phone bill or dealing with calling cards. On a cost basis, I would rather pay $75 for a really good cell plan than a landline with no long distance for $40 and a cheap cell plan for $35.

    Most of the people who I know who use a cell phone exclusively are also cable modem subscribers. Those who are not, just use work for personal Internet access. Of the people I do know with landlines, most of them have to have them in order to dial-in to their company's network because of the absence of a Internet VPN.

    I've been landline free for three years now, with no regrets.

  22. Re:Of Course People are going broadband by Crispy+Critters · · Score: 4, Interesting
    People have to go to broadband. Too much of the web is becoming unusable over a modem. This is probably mostly due to graphics. How many commercial sites do you see have a gif of the word "site map" or whatever rather than the ascii text? Almost all of them. Slow connections also sometimes result in the download hanging. No big deal? It is if you are trying to buy airline tickets 2 weeks in advance where the prices and availability change every few minutes and a disrupted session can cost you hundreds of dollars.

    Most people who have the option wait to do some of their surfing at work on a fast connection. For people who don't have that option, they must pay for a faster connection or accept that some web content and services will be barely usable or unavailable.