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Dr. Pepper Tries New Astroturf Method

Posted by michael on from the co-opted dept.

glh writes "Blogging continues to make its way into corporate America. Dr. Pepper is now blogging to build a community around their new dairy based Raging Cow product by using "key influence bloggers". The key influence bloggers are currently made up of six people mostly in their late teens/early twenties who get promo merchandise as their only form of compensation. In return, they get to "advertise however they want" through their blog. Seems like this experiment could turn into the next "big thing" in advertising-- assuming people are willing to sell out their blog space. Bloggers beware!"

5 of 437 comments (clear)

  1. Uh.. by doubleyewdee · · Score: 0, Offtopic

    I claim this fp in the name of.. uh.. Radiohead! New album? Eh? Eh?

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    you can take the road that takes you to the stars...
  2. 3rd post! by Anonymous Coward · · Score: -1, Offtopic

    Thr0d ps1t

  3. IN SOVIET RUSSIA by Anonymous Coward · · Score: -1, Offtopic

    Dr. Pepper Blogs YOU!

    Hot chics and real news

  4. IMPORTANT NEWS by carlsbergtroll · · Score: -1, Offtopic

    Under new Homeland Security regulations, all Muslims and other Terrorists are to be rounded up into re-education camps, freeing our beleagured welfare system for those who truly need it and aren't just in for a free ride!

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    Carlsberg don't make posts to Slashdot. But if they did, they'll probably be the best posts in the world.
  5. Err, nice reading by Archfeld · · Score: -1, Offtopic

    comprehension skillz, or did you actually read the article, or even the 5 lines posted here ?
    NEW DAIRY BASED DRINK, called RAGING COW.
    I guess you can't actually read and form an opinion if you are gonna be L337 and get a post of in the first 10 seconds...

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    errr....umm...*whooosh* *whoosh* Is this thing on ?