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Benetton Clothing to Carry RFID Tags

Posted by michael on from the welcome-back-to-benetton-mr.-smith dept.

An anonymous reader writes "Clothing manufacturer Benetton has announced that they will begin embedding RFID tags in clothing for inventory control purposes. You can read more about this at SF Gate." morcheeba adds more information: "EETimes is reporting that Benetton will be embedding a Philips RFID chip into the label of every new garment bearing the name of Benetton's core clothing brand, Sisley. The 15 million chips expected sold in 2003 will allow monitoring of garments from production to shipping, shelves and dressing rooms. The I.CODE chip (tech info) used in Benetton's labels will include 1,024 bits of EEPROM and operate at a distance of up to 1.5 meters. RFIDs look like they would be extremely uncomfortable in some Sisley clothes."

3 of 451 comments (clear)

  1. Re:When do they stop? by Luckster7 · · Score: 3, Informative

    I hope they remove the tag after purchase...

    If you read the part where they said that returned items automatically go back into inventory, you could deduce that they are not removing the tags.

    --
    Deuteronomy 13:06-9
  2. Another publicity stunt by LiquidEric · · Score: 4, Informative

    This company had an add campaign several years ago which featured death row murders as the spokesmen. This is brutally insensitive to the families of those they murdered. This was a shameless attempt to generate publicity. As a result of their campaign their largest retailer, Sears, dropped Benetton's products (which is commendable). We should all do the same.

  3. Re:How do you disable them? by 1u3hr · · Score: 3, Informative
    So I don't think you can make anything catch on fire actually.

    A colleague was warming a bread roll. She thought it was tough, so she gave it a few more minutes. Actually, of course, it had by then completely dried out and the next step was, if not actual flames, a choking cloud of smoke. I've noticed some plastic bowls get very hot in a MW. In complex molecules there will likely be a resonance with the water frequency, weak or strong, so eventuslly everything heats up.

    Anyway, all this "disable" discussion is silly. Of course, as the FA states, the tag is in the label. So cut it off.