Benetton Clothing to Carry RFID Tags

Posted by michael on Tuesday March 11, 2003 @05:55PM from the welcome-back-to-benetton-mr.-smith dept.

An anonymous reader writes "Clothing manufacturer Benetton has announced that they will begin embedding RFID tags in clothing for inventory control purposes. You can read more about this at SF Gate." morcheeba adds more information: "EETimes is reporting that Benetton will be embedding a Philips RFID chip into the label of every new garment bearing the name of Benetton's core clothing brand, Sisley. The 15 million chips expected sold in 2003 will allow monitoring of garments from production to shipping, shelves and dressing rooms. The I.CODE chip (tech info) used in Benetton's labels will include 1,024 bits of EEPROM and operate at a distance of up to 1.5 meters. RFIDs look like they would be extremely uncomfortable in some Sisley clothes."

1 of 451 comments (clear)

Min score:

Reason:

Sort:

Another publicity stunt by LiquidEric · 2003-03-11 20:11 · Score: 4, Informative

This company had an add campaign several years ago which featured death row murders as the spokesmen. This is brutally insensitive to the families of those they murdered. This was a shameless attempt to generate publicity. As a result of their campaign their largest retailer, Sears, dropped Benetton's products (which is commendable). We should all do the same.