How Google Grows...and Grows...and Grows

orangerobot writes "The latest issue of Fast Company has an article about how Google has managed to survive beyond its peers and develop a culture of openness and innovation. The article also mentions Google memes and spin-offs such as: Googlewhack, Googlebombing, Googleshare, Googlism and Google Smackdown."

Comments

Re:That's because it works

[ergo98]

Indeed. Are we at the point yet where we declare Google a monopoly and start rooting for a competing search engine just because?

Seriously, though, apart from the barriers to entry (namely having the computing power, storage, and bandwidth to spider the entire web) there are a wide range of ways that Google could be bested. The only reason they weren't before is that the major competitors saw search engines as a money losing proposition, and started throwing all their money behind duplicating Yahoo, making online communities, auctions, etc.

SIMPLICITY

[_PimpDaddy7_]

Google just seems to "get it".

They took a simple idea and kept it simple, yet making it extremely powerful.

When your company name becomes a verb...

[path_man]

When your company name becomes a verb (google): to search for something; I'm going to google for that computer part you know that you're onto something.

Google has survived the dot.com bubble burst because they offer a great service that people want. The natural thing for most companies (brick and mortar or otherwise) is to spin-off and leverage the successful business model into something that will grow their company.