How Google Grows...and Grows...and Grows
orangerobot writes "The latest issue of Fast Company has an article about how Google has managed to survive beyond its peers and develop a culture of openness and innovation. The article also mentions Google memes and spin-offs such as: Googlewhack, Googlebombing, Googleshare, Googlism and Google Smackdown."
When was the last time anyone visited another search engine? I can't remember when I did.
-You may license this sig for only $6.99.
It is interesting to note that Google has been the only major coroporation to be successful while employing an 'ethical' policy. Unlike other search engines their page ranking system is 110% fair as they do not accept 'payments' (read bribes)to increasing ranking scores, they have not adopted widespread advertising (although most people would be happier if they had never allowed advertising on the site at all), and they have released all their search algorithms to the scientific community which has been a boon to people reaearching in Mathmatics/Computer Science.
Finally they used Linux when most of the other web businesses were running Windows. Their example has shown that a business running linux can suceed, even though it can be more difficult than running windows.
Any simple search engine that has become basically a cultural icon has to be special. You don't search for anything any more, you google for it.
Google was a good search engine in the beginning. It gained popularity, which made it a better search engine, which let it gain more popularity, which made it an even better search engine, ad infinitum.
It's not an exaggeration to claim that, right now, Google has earned itself the enviable position of becoming the first (at least nearly) definitive search engine.
-- shayborg
Stock market hype types keep talking about Google "going public". They're more likely to go private; the founders may buy out the venture capitalists.