Fishing for Ideas
FyreWyr writes "Whether Microsoft is searching for new ideas, or supporting inventors outright is up for grabs, but they're stabbing at it with $300,000 for 12 spanking ideas (that's $25k each). But as with everything Microsoft, the devil's in the details, or rather, the fine print. At first, you'd swear it was "Brought to you by VISA" - the logo is ubiquitous - but the very last statement in the contest rules reads: "The sponsor...is Microsoft ... VISA...have not sponsored or offered this contest in any way". They also retain a spectrum of rights, and responsibily suggest that you go out and patent really good ideas first. Okay, how much does that cost again? (see end of this article)."
I think MS is being quite clever here (can't believe I just wrote that). The way I'm seeing it is that they are basically doing product development on 12 new products for $300,000. If you actually look at the amount of time/development that goes on in big coporation you will find that 90% of the things reasearched never come to fruition. Going from what MS is offering is that if they can just get one of these ideas of the ground then they might have a killer product for very little investment.
As for the rules well that is another discussion totally
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It seems a far cry from the days of Q-DOS in 1981 when Gates and Co were trying to sell an operating system they didn't technically own at the time to IBM. They were a much more nimble company in those days and had plenty of ideas and developments to go scour and steal. Lately, however, the Standard Oil of the Computer industry is encounrtering the same problems as its turn-of-the-previous century counterpart: government is on its back, the "innovation" that got it where it is seems to have disappeared (Rockefeller consolidating oil pipelines and refineries together), and the public at large is disgruntled but left with few alternatives.
Microsoft is not run by idiots. They realize that if they are to compete against systems like Linux they need to innovate before Linux develops a truly AOL level interface that even Joe Schmoe can use...for free. Bad press and a worse reputation have finally gotten their attention, so their asking for ideas to investigate. It would seem that their age range (based on the prize offered) is 16-25, just the right age when people are thinking way outside the box and are not limited by knowledge of what should not be possible. These (maverick?) thinkers tend to give the most innovative ideas but also the ones that need the most work to come to fruition. If Microsoft can cull this source of innovation while reaping the profits from it, they could set themselves up as a potential warehouse for new tech ideas. A wiser plan would have been to offer 5-10% of all profits made from the idea in addition to the $25k since that would get more cynical programmers and worldly people interested, but the young and nieve seem to be the most easily exploited by definition. I have to wonder if this is not a sign of desperation by the Microsoft management though since they did drag in these same sorts of innovative thinkers by the truckload even 3 years ago. Even now they tend to snap up the best of the best offered by MIT and other major tech schools, but why would they need this sort of competition when they already have the best minds? Do those folks just have really good grades but an inability to think outside the box? Again, I have to wonder if this is not desperation for truly radical ideas as much as a desire to see what talent is out there.
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