Apple Plans to Purchase Universal Music
mrbiiggy writes "Apparently Apple has been plotting to purchase Universal Music for $6 billion, reports Spiegel Online (read the Google translation). Who knew Apple even had that kind of cash? (The L.A. Times is also reporting this, free reg required.)"
I buy my music on CD, although I only grab them off the shelf when I want to check out the cover art and lyrics. I suppose I might start buying electronically, but unless the price drops to reflect the savings on manufacturing and distribution, I don't really see the point. I still like having a tangible object to associate with the artist's work. (so much so that whenever there's a sale on I end up buying albums I like that I ripped from friends)
Steve must be pretty sure that he's got a killer reason if he's planning such a huge move. I suppose that killer reason could be big savings to the consumer, but somehow I doubt it. What else is he going to offer?
What about that injunction from Apple Records (the old Beatles record company) preventing Apple Computer from getting into the music business? Anyone know if this would apply?
Reeses
Unlikeley.
;-)
Evidence:
The iPod is available for Windows.
MP3s play on any computer.
OS X promotes open standards.
OS intentionally provides Windows and Linux interoperability.
Apple seems to has no interest in things that *lock* a user in. Sure, they have things that entice users to stay, like iTunes, but there's no lock-in there. I see the mentality being "well, you _could_ use something else, but why? Our stuff is SWEET!"
Apple realizes what no-one in the record industry does - that if you open wide the full possibilities for selling music, the take will be enormous.
If Apple buys Universal, then they can continue to sell normal CD's - but also sell everything online. Even older unpublished stuff, which is currently languishing. Then you have not just CD buyers, but nostalgia buyers and people who just want one hit song and not a whole CD. That provides many more channels for revenue, unlike normal music companies which oddly seems to desire that only limited revenue channels be allowed to exist.
Furthermore, by staying away from copy protection they save money over the stupid record companies spending all sorts of cash trying to prevent the CD buyer from accessing their own music! While other companies are building up bad will with stupid formats for online music and CD's that don't play in all CD players, Universal could sweep the industry.
At the very least, the entry of a non-music company into the music business has got to have some interesting ramifications somewhere. Especially when you have a computer company that understands consumers better than most at the helm...
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Everyone seems to forget that Jobs is also the CEO of Pixar (makers of Monsters, Inc,, Toy Story, A Bug's Life...).
I still remember about a year ago the NYT had a big Tech vs. the Entertainment Industry with a picture of Eisner (Disney CEO) representing the Entertainment industry, Jobs representing the tech industry (hiliting Apple's Rip, Mix, Burn campaign) and a screen shot of Monster's Inc. representing "pirated" works. Although the article stated Monster's Inc. was created by Pixar (distributed by Disney), the reporter seemed completely unaware of Job's other job. It would have added a whole new twist to the significance of the "facts".
I've been working in the music business for about 10 years now... I've run my own label, worked for other independents, spent some time with Sony Music (in their distribution arm) and now work with all of the majors via a marketing consulting company. If Apple is thinking along the right lines this could be very good news for consumers. Why?
... from an insider's perspective, everyone in the business already understands that digital distribution is the future. The key arguement is HOW and under what TERMS. This could be a very interesting step in the right direction. Certainly exciting.
1. Universal Music Group is the largest major label in the industry.
2. UMG already owns an incredible MP3 download service called emusic.com. Yes, there are ZERO DRM controls. Just great music from thousands of artists (mainly independent at this point, but still an important step).
3. Apple would want to leverage their hardware/software assets vs. the content UMG controls. This would clearly mean cross selling between the iPod [one of Apple's most success products in years], the Mac platform, Quicktime, and all of UMG music/video assets.