NYT On Google's Role In Internet Advertising

Posted by timothy on Saturday April 12, 2003 @10:20PM from the as-yet-no-popups dept.

prostoalex writes "John Markoff and G. Pascal Zachary from The New York Times take a look at Google, its already dominant position in the field of Web search and its increasing influence in the field of Internet advertising. Google is driving advertisers away from larger advertising venues, like AOL-TW et al., since (surprise!) people actually pay attention to relevant text links and are quite annoyed by pop-ups and similar "innovations". Some interesting data about Google: number of employees is about 800, number of buildings is 4, number of servers is 54K, for which there are about 100K microprocessors and 261K hard drives. This is claimed to be the largest computing system in the world, and that also raises barriers for anyone entering the field of Web search - most of companies out there can only imagine a Beowulf cluster of these, let alone build them so that the Web searches are delivered within a second."

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Isn't it obvious? by Pranjal · 2003-04-12 22:38 · Score: 0, Offtopic

..that the only ads that would work are the ones relevant to what I'm browsing or looking for? It took this long for advertisers to realise that? Sheesh!
Re:Linking to Google.com by Icehouseman · 2003-04-12 23:32 · Score: 0, Offtopic

I don't know, where is it?