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What Is the Future of Business Intelligence?
Roland Piquepaille writes "Mitch Betts asked this question to many technology leaders in the field of business intelligence. Here is one selected prediction. 'In five years, 100 million people will be using an information-visualization tool on a near-daily basis. And products that have visualization as one of their top three features will earn $1 billion per year,' says Ramana Rao, founder and chief technology officer, Inxight Software Inc., Sunnyvale, Calif. Check this column for more forecasts and an update on the adoption of so-called 'executive dashboards.' You also can read the original Computerworld article for even more information."
Compitent, in touch, gutsy middle management.
Many haven't worked with what they manage (UNIX, Windows, networking, accounting, QA, etc). Because of this they don't understand the day to day working of the people and products they manage.
They also need to be in touch. From my experience when the boss calls a meeting and asks us to tell him or her what we need to change nobody speaks up. We need management we feel we can talk to without fear of retribution. Also, they need to keep their ears open for the watercooler gossip they will never hear directly. It helps judge morale, allows them to quell or substantiate rumors and find out what the employees really think.
The last, and largest one, is gutsy. This means when the workers tell a manager something that he or she can't take care of directly they should have the guts to take it to their manager to help. I've seen too many managers who kiss ass and are afraid to put a small tarnish on their reputation to go to bat for their employees.
The problems we face now aren't with the technology, but with the people.
"What Is the Future of Business Intelligence?"
PHB's will multiply drastically, afterall management is more motivational to employees than paying them more. Cubicles will be reduced in size by 50% so they can be more efficient and fit more people per square meter. Computers will be ridiculously faster, so ambitious deadlines will be even more ambitious, just in time to meet that ever so important tradeshow deadline. And since technology will be a lot cheaper in the future, budgets will be halved over and over again in order to make sure projects under-deliver.
Business Intelligence, 100 years from now, will drop like a rock.
"Derp de derp."
It doesn't work. Surprised, huh? ;)
The "dashboards" provided green/yellow/red status with click-through to actual data points.
The execs spent so much time obsessing over the quality of data in the dashboards and fixing problems when they arose that they never got any actual use out of them.
It just gives execs one more thing to complain about and blame on other people to get unreasonable performance gains (that in reality areperformance losses in the form of lowered morale and sabotage.)
I figure that in the near future most businesses will become more integrated with the Internet. The potential for customers to order goods without ever leaving their home is a tremndous potential market that can only grow as more people (especially Americans) get online. Given the laws of the United States concerning "security" passed in the last few years, I disagree with the author's comment that data mining will become a thing of the past. Quite the opposite, I think that with more information becoming readily available on the Internet that data mining will be used even more to attempt to forecast customer's desires before they even start actively shopping. With increased computing capacity and faster Internet access, it should only make data mining that much easier.
Certainly data mining and "buisness intelligence" can save corporations advertising dollars, but what about the people who buck the trends? Advertisers will tap into the internet thanks to small businesses who could readily advertise for much less money to the whole world, if need be. Local mini-webs for individual cities like Yahoo sets up would be perfect places for such advertising. Sadly, I also predict that AOL and Microsoft will try to merge at some point soon to facilitate their own data mining practices and to try to control most of these local webs. Their offers of integrated services from web access to web navigation to easy-to-understand web tools are already one of their biggest selling points. I say try to merge because despite current politics and recent events there are still legal limits to corporate mergers.
Regardless, I think companies will try to start integrating more of the Internet into their business. Small businesses will start using data mining as the technologies behind it become more easily exploited. And larger computer companies will probably start trying to consolidate in order to offer their own browsers, OSes (Linux derivatives for the masses seems likely to compete with Billy), and internet connection services all in one package.
As long as there is a Second Amendment, there will always be a First Amendment.
Technology has moved on leaps and bounds in the last century, and our brains are not really that capable of keeping up.
;) are geniuses.
The vast majority of people that are managers will not have the mental capacity to process this information in the time frame with which an "executive dashboard" promises to deliver it.
And i'm not saying that in a cruel way - i'm not getting at managers or anyone, i'm saying that _we_ human beings, as a race - the vast majority of us cannot process information that quickly.
These tools are going to require the mental capacity of a "Genius" to be able to capitalise from them, and very, very few of us, particularly those in middle management positions
will be more industrial/commercial espionage. and in this america is so sadly behind.
members are seeing something, your seeing an ad
I used to work for Computer Associates and on their flagship product Unicenter TNG. The way we managed to sell to the excutives was to show them the TNG visualization feature which was almost like a computer game - where you could fly in to your regional data center , view a maze of your servers , fly into a server and pick up an application to fix . Lots of very cool toys to do somthing you could do faster and more easily with a simpler GUI. The CEO/CIO/CFO loved the demo and signed off on the purchase but the system administrators never ever used that interface -- they stuck to command line or windows interfaces. The System admins didn't object as the software did provide a useful and important solution for them.
.The software has to go and do something useful to win favor with middle tier managers and administrators , who will be the ones actually using it.
Visualization can not be a goal in itself
I really don't think the usual slashdotter uses a scrolling stock ticker window, but I don't think the article was aimed at the usual slashdotter audience in fact. I'm actually a developer in my company's decision support systems where we develop stastistical models to represent current and future customer predictions using stuff like k-means, sammons mapping, etc. Stuff like sammons mapping maps a n-dimensional data set into a 2 dimenional visualization and it really does help marketers predict how the trend is moving.
I develop workflow systems with built-in dashboard display metrics so that data could be displayed in "real time" to the PHBs who make all the real decisions in the business. Yeah everything is buzzword compliant here, but the story about dashboards is real. As a developer working in both the PHB decision-making world and the low-level IT development, I can attest to it.
That aside, the point no one has brought up yet is that having second by second analysis of your sales, et al. is completely useless UNLESS you are also able to make second by second changes to your business to compensate for them. It is sort of like having a wristwatch that displayed time in nanoseconds. Sure, nanoseconds exist, they allow very precise time measurements, and so on an so forth. But other than physics experiments, would we really use them? Not only that, but if management makes stupid decisions on a daily basis, what do you think they'll be like on a minute-to-minute one?
In my opinion, this is just more management crap that they're trying to sell to businesses. Their work has dried up from the boom years and they decided, "hey, here's a way we can do something that appears to be useful and make corporations pay a lot of money for our software and consulting!" In five years, I predict, these people will have fleeced the gullible and have moved on to the next "hot" fake trend.
IAAL