Slashdot Mirror
Online Newspapers Turning a Profit
PCOL writes "The Asia Times reports that after years of losing money, online newspapers are starting to pay off. The New York Times has gone from losing $7.5M on their site in 2001 to an $8M profit in 2002. The new profitability is attributed to changes in the technology for delivering ads which make it possible to embed advertising in news stories and tie the ads to articles related to reader's interests without resorting to pop-ups and banners. As print newspaper readers age and die, no new readers are replacing them and one survey found that 46 percent of all journalists believe that within 15 years their publication will only be available online."
Oh, really? I often print off articles, and when I click on the "printer friendly format" button, which is supposed to take the page to text-only, still left banners and other advertizing on the screen.
Well, I guess you can't go against advertizing without going against Capitalism, and if you do that now, in a time of just-war, you get yourself flogged and beaten by men in white hoods...