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Getting Small Press (Comics) To The Masses

Comicguy456 writes "At the recent Small Press & Alternative Comics Expo, a panel was held to discuss how to get the masses to check out indy comics. In this transcript, experts including Sean McKeever (The Waiting Place) and Max Ink (Amoeba Adventures) talk extensively about creating, selling, and marketing such books, as well as the small press industry in general. Manga is covered as well. " In many ways, the same advice here applies to people trying to get word about out bands/books/games etc etc.

9 of 105 comments (clear)

  1. wasn't this the whole point of E-books? by lingqi · · Score: 5, Insightful

    availability, portability, ease of distribution, (add a few more benefits that we'll never see because of the crippling restrictions placed on e-books by adobe and a slew of others).

    Heh, considering a large percentage of newspaper people thinks that there will only be electronic news a few years down the line (see previous /. story), - well, I guess everyone can infer their own conclusions.

    --

    My life in the land of the rising sun.

  2. Old line comics by ch-chuck · · Score: 5, Informative

    All my old favorites are here.
    Katzenjammer Kids are still running after over 100 years.

    --
    try { do() || do_not(); } catch (JediException err) { yoda(err); }
  3. Marvel's new Epic line. by Lachrymite · · Score: 4, Informative

    People interested in becoming creators of comics might want to check out Marvel's Epic line, which is accepting submissions from newcomers to the business. If your work is accepted they guide you through the process of basically getting the entire book together yourself, and then they publish it. Because they only have to worry about publishing and you do pretty much everything on the creative end of things, books don't have to sell incredibly well and they can remain viable entities, unlike Marvel's normal titles with are pretty much all top 100 sellers.

    I believe it pays $8k to be split up among the creators as they see fit. The big drawback is that they gain ownership of any new characters you create if I remember correctly, but to people trying to break into the business this may be a great opportunity.

  4. Indy comics/comix by fudgefactor7 · · Score: 4, Insightful

    The problem with the indy comic (or sometimes called comix) are that there is a huge amount of shit. This casts a bad light on the whole scene. Out of the gazillion indy comics that came out in the 1980's the only one still standing is TMNT, and that's because it was a cross-over to kids' fare. (The original TMNT were not like they are now.) And for a while, any moron could get published--people were buying them by the cartload just in case one gem was among them--what they ended up with was the equivelent of toilet paper. The industry now needs better, more insightful, and intelligent comics, not a new flood of crap. It damn near killed the whole indy industry last time--we don't want or need a repeat.

    1. Re:Indy comics/comix by curtisk · · Score: 4, Interesting
      Give this man a cigar!

      Not only was there a boatload of crap in the indy scene but even more so in the "mainstream" lines as well.

      God, when Image and Valiant were the companies with the "buzz" soooooooooo much crap came out, and it seemed that overnight practicallly everyone started drawing in the "Image" style, you know what I mean...it really was sad at the time, and then since they were all "creator owned" the prices went up and up and up, quality went down and down and down (unless variant foil cover # 8 special edition equals quality to you :p )

      TMNT, that used to be a gritty book, I was thrilled when a year or so ago, I think John Woo(?) was looking to do an "original" TMNT movie, haven't heard anything since.....

      Theres some great ones out there today, but you need hip-waders to get through all the crap, I'm all for them trying new distribution types, but it may be tough to find the "gems" and as always one mans crap could be anothers gem....

      its better to have more selection than none at all I suppose :)

      --

      Sehr geehrter Toilettenbenutzer!

  5. I hate to say it... by TrollBridge · · Score: 4, Insightful
    ...but in today's marketing world, the only way to get something to "the masses" is advertising.

    And something tells me that "Small Press Comics" don't have the kind of money to put into serious ad campaigns.

    Now I suppose some of the more successful ones like UserFriendly are an exception to this, but unless these comics get a lot of free press/exposure, they will remain "Small Press".

    --
    There's a Mercedes gap too. I want one and can't afford one, but it's not government's job to do anything about it.
  6. Strangely enough... by jeroenb · · Score: 4, Insightful

    independent comics are actually much more known to the average comics readers than independent music is to the typical music listener (everybody?) The reason I'm saying this is because nearly every comicbook store I know has quite a lot of the indy stuff, as opposed to the couple of music stores I know that carry indy music (especially since the amount of comic stores : music stores is like 10:1 at least!)

    I'm not quite sure why this is, perhaps the market for comics is not as highly populated by mainstream stuff, leaving a lot of space for indy works, or perhaps the taste of comicbook fans is generally much more diverse? Who knows.

    It's pretty weird though to read about independents not getting a lot of attention when you can walk into a comicbook store somewhere in Europe where they need to import everything and see independent comics lying all over the place.

  7. Just so they don't get slashdotted. by will_die · · Score: 4, Informative

    Did not see anything about the $8000.
    Basicly the process is that you send in some sample work, if Marvel likes what they see they contract out to you(you need to fill in the appropriate IRS forms) to do a comic based on what you sent them. Marvel sends you $500 as payment for the contracted work. Marvel may or may not print your stuff in the Marvel Epic Line of comics.
    Since you are a contractor working for Marvel, Marvel ownes the work you do. However you can use Marvel owned characters in your comic, just no other trademarked characters.

  8. Re:the masses? by Lachrymite · · Score: 4, Interesting

    While it's true comics went on a steady decline, the comic book industry is very cyclical and is starting another upswing. Just look at all the comic book movies coming down the pipe for evidence... X-Men 1 & 2, Spider-Man 1 & 2, Daredevil, Bulletproof Monk, The Hulk, League of Extraordinary Gentleman (As LXG for the movie or something dumb like that), The Punisher, and about five more that are scheduled to begin production within the next two to three years.

    What we saw a few years ago was a massive reduction in popularity because comics started catering more to hardcore collectors than casual fans, with the whole six different covers by the hottest new artist for every issue craze and the focus on flash rather than substance, largely brought about by a wealth of artists but a dry spell for great writers. Now with people like Ellis, Millar, Bendis, etc., comics are starting to get more appeal to the casual fan again.

    This is especially true with recent pushes toward trade paperback sales rather than individual issues, and the creation of the more Manga-esque Tsunami line by Marvel, which is an attempt to capture the rather large Manga fan base in the United States right now, including a female demographic that's not as well represented in traditional American comics.