Slashdot Mirror

← Back to Stories (view on slashdot.org)

Mozilla Branding Strategy Clarified

Posted by CowboyNeal on from the all-in-the-name dept.

scottfi writes "Christopher Blizzard has published to mozilla.org an article entitled Mozilla Branding Strategy, which clarifies the position of mozilla.org on naming of the application suite and the separate applications in milestone 1.4 and beyond. The Mozilla Firebird and Mozilla Thunderbird names are simply codenames, and the resulting products will be referred to as 'Mozilla Browser' and 'Mozilla Mail'." This makes the whole name debate seem kind of moot. Luckily Futurama has yet to contact us for using their character names as our development codenames.

3 of 176 comments (clear)

  1. "Mozilla Branding Strategy"? by exhilaration · · Score: 5, Funny
    I was expecting this article to be about *real* branding, like Mozilla dolls, Mozilla Cola, Mozilla Mega Hold Hairspray, etc.

    I had my credit card ready. :(

    What a disappointment.

  2. Think Dilbert by MyNameIsFred · · Score: 5, Funny
    couldn't they have said that a bit earlier, or did they just find the flame wars funny?
    I would suggest asking Dilbert. I think the scenario played like this -- a worker bee noted the flamewar, suggested to management that a response was needed. Schedule three meetings to decide if a response is really needed. Schedule two more to examine potential responses. Present proposals to management, with a recommended solution. Management sends the study team back to research the idea further. Lather, Rinse, Repeat. Four days later, after a grand total of 52 meetings, a response is made. Management is now reconsidering their decision.
  3. Let's just accept it... by unlinear · · Score: 5, Funny

    ...All browsers are named after cars.

    Microsoft/Ford Explorer

    Apple/GMC Safari

    Netscape/Lincoln Navigator

    Omni Group/DodgeOmni[web]

    iCab... not even going to bother. I'm hoping you'll see the connection.

    My point?

    The Mozilla group is making a Big Mistake with the upcoming changes.

    Point one: not naming their browser after a car. People want to see their browsers named after cars. If Microsoft does it, it HAS to have been researched on the market.

    Two: People want to see monolithic browsers using up resources like there's no tomorrow. With every major browser out there named after either an SUV, a minivan or a sporty pickup-type-car, gas guzzling is a must-have feature in a browser.

    Therefore, I proclaim Mozilla's 1.5 efforts flawed, and doomed, like BSD.