The Disappearance of Saturday Morning

Ant writes "Saturday morning no longer means kids in front of TV sets across the country, glued to the latest in hip cartoons. Why? Gerard Raiti investigates the death of an era." As a former Saturday morning TV addict, this doesn't seem like a bad thing to me.

Comments

What about classic cartoons?

[evilviper]

Forget Saturday morning, what has bugged be for a long time is the disappearance of the classic Chuck Jones-style cartoons...

When was the last entertaining Bugs Bunny cartoon made? Around 1960 or so?

I can't help but wonder what happened. Sure, anime is good and all, but not as a replacement for classic cartoons. Why did it die out? They were infinitely more entertaining than anything recent. Did some Texans raise a stink about Yosemitie Sam, and PETA about talking animals being shot at all the time?

Come on... What happened?

The real reason

[Mojo Geek]

The article lists "poor animation" as one of six reasons that kids are watching less cartoons, but in my opinion it's more basic than that. They suck. Several years ago the producers started concentrating more on marketing toys than entertaining the kids and when less kids watched (and bought toys) they just increased the marketing until they left out the fun. Several years ago I tried to watch some cartoons with my kids. Except for the classics like Road Runner and Johnny Quest they suck.

Re:I remember saturday mornings

[Mattwolf7]

Teenage Mutant Ninja Turtles > *

My little brother loves Sat. mornings he always wakes up at some un-godly hour (7:00am!?!) to watch Kids WB and FOX - Yu-Gi-Oh, Jackie Chan, Pokemon...

From Article:

Six key factors have led to children watching less Saturday morning cartoons: more recreational sports, the introduction of cable and satellite TV, the Internet and video games, a poorer quality of animation, and a greater emphasis on family time. These factors are rather self-explanatory with the exception of the latter: the divorce rate of Americans now stands at 49 percent, and time on the weekends has become more precious for children as many commute between parents' houses. For parents who only have limited access to their children due to either divorce or career advancement, plopping them down in front of the television for five hours on a Saturday morning is no longer a viable option. Among most parents, divorced or not, there is a new emphasis on "quality" time. Consequently, taking one's children to the theater, mall, museum, event, zoo or beach on the weekend is deemed more appropriate to being a "good" parent, than letting kids sit and watch cartoons. To this effect, American society has changed substantially enough over the last two decades to the point where Saturday morning cartoons are less important to our culture.

My parents are divorced and my brother still loves to watch TV from 7:00 to Noon. I think the "death" of Sat. Morning Cartoons is due to the 24 hour cartoon stations, not divorce and TiVo. As I was growing up I did not have Cartoon Network, Disney and Nickelodeon. The programming for kids was only on Saturday Mornings and for 1-2 hours after I got home from school. So if I wanted to see the only kids shows I would have to have watched on Sat Morning.

Blame it on video games.

[Mogomra]

In the 1980s, after the FCC officially deregulated most rules surrounding programming and advertising, the animation and toy businesses were able to partner up and create a new tradition of half-hour commercials to sell toys. He-Man kicked it off, followed by G.I. Joe and Transformers, MASK, Sectaurs, the list goes on. Before long, this became such a common and profitable practice that it was nearly impossible to get a show on the air that wasn't some sort of a tie-in.

Then along came the NES, which truly revolutionized the home gaming phenomenon and became as commonplace as toasters in many households. Kids started spending more and more time with their came consoles and less with their toys, and this phenomenon continues to the present day, when video games continue to take up a larger and larger portion of floor space at toy stores every year.

It's especially pronounced in Japan, where, through the 60s, 70s and 80s there were jillions of live action and cartoon shows produced to serve as vehicles for promoting superhero, monster, and robot toys. Nowadays, there are only a few core brands left that have any kind of sustainability, with very few newcomers to the fold. Some companies like Takara have tried crossover products like Web Diver Gradion, but they haven't caught on as much as they'd like. Kids there are just having more fun with their Playstations and Game Boys.

Of course, there is the occasional Pokemon or Yu-Gi-Oh that achieve breakthrough success, but one could argue that these are pretty heavily game-based properties as opposed to toy-based.

What happened? De-regulation happened. Duh!

[patrixmyth]

It had nothing to do with cartoon quality, changing demographics or the alignment of Jupiter and Mars. The FCC used to require a minimum number of hours of children's programming. They stopped requiring it. Hooray for deregulation, sure glad I can watch golf and infomercials on Saturday morning now. I'm not sure which is more boring, btw.

What was the mystery again?

Saturday cartoons? Why, you have ballet classes!

[Anonymous Coward]

The author missed one part about why children spend less time watching cartoons... Children today are being hurried through childhood, rushed into taking on adult tasks at a very early age.

Anxious parents overload their children, pushing them too hard, too soon. It is becoming increasingly common for parents to enroll their young children in after-school activities (sports, music, ballet). Here is an interesting quote from Time magazine: "Kids who once had childhoods now have curriculums; kids who ought to move with lunatic energy of youth now move with the high purpose of the worker bee."

I do not know what the author considers to be quality time, but taking kids to ballet school and driving together in the car is definitely not quality time.

End of Saturday Morning Cartoons

[petrus4]

This is a complex issue and there are probably a lot of different reasons for it, but I can think of one as far as the subject matter of the cartoons themselves is concerned.

Cartoons during the 80s anyway (when I was watching them) typically had very morally absolutist/dualistic themes permeating their storylines. You had a group that was identified as "good," another group that was identified as "bad," and the line between the two was very clearly defined. This of course was before the advent of postmodernism, which includes among other things the concept of moral relativism...ergo, the concept that there's no such thing as moral absolutes. The other thing that was different is that back then the entire concept of political correctness didn't exist either. Society now is so inundated with the clamouring cries of this or that minority group that it's virtually impossible to conceive of a storyline for just about anything without the risk of offending *someone*. I'm not sure why it's happened in the last 20 years, but before about 1990, people used to be nowhere near as easily offended as they are now. There's talk of releasing watered down versions of The Lord of The Rings, the Bible, and pretty much everything in between in order to make them bland and as inoffensive as possible.

The bottom line is that if you can't say something without having to worry that it's going to bring all sorts of crap down on your head because of possibly offending the gay movement or some other equally paranoid, emotive, and fanatical minority group, you most likely will end up not saying anything at all. To me, this has far more wide-ranging implications also than just the death of cartoons...we're talking about freedom of expression as a whole.