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Should Apple Buy TiVo?

st. jude writes "In a story over at Business 2.0, John Battelle says yes. As the man who made music downloading legit, maybe His Steveness can conquer Hollywood's loathing of the PVR next. As a lover of both my TiVo and my Mac, the thought makes this dreamer drool ... TiVo + Mac = iTV ... two great tastes that taste great together? Or just another version of a long-rumored geek fantasy that's as silly as the iWalk?" Although, if it means per-show payments, I'll pass.

11 of 68 comments (clear)

  1. One has got to wonder by ike6116 · · Score: 4, Insightful

    How long TiVO's would be running Linux under the hood if Apple did annex TiVO. Personally, im all for it.

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    1. Re:One has got to wonder by GoRK · · Score: 2, Insightful

      Probably quite a while since TiVo has changed from PPC to MIPS and that'd mean another port of OS/X.

      Plus, the cost of reimplementing every piece of software on the unit, head end servers, and back-end data processing systems and the like while maintaining interoperability with the old equipment out there probably outdoes the cost saved by only having to maintain one codebase -- plus if they *bought* tivo, they'd get all the engineers that go along with it -- embedded linux engineers.

      Sort of like how Microsoft bought Hotmail and only recently (within the last year or so) got it onto the Windows platform (most of the MTA's are actually still UNIX though)

  2. TiVo is dieing by quandrum · · Score: 5, Insightful
    Everyday new PVR (DVR) technologies come out. Many of these don't have subscription fees. ./ geeks even know of some homebuilt linux solutions. There is nothing that TiVo provides that can't be had for free or for cheaper.

    OTH, they have lasted this long because they provide all these things in one box in an easy to use form factor. Hallmarks of Apple. But I don't think the Steve's golden touch can help TiVo.. it's on the way out unless they can find a new buisness model. Sorry.

    1. Re:TiVo is dieing by jlower · · Score: 4, Insightful

      There is nothing that TiVo provides that can't be had for free or for cheaper.

      Totally incorrect. Sadly, the biggest problem with TiVo is explaining to those who've never used it just why it's so great. It's something you just have to live with for a while to understand.

  3. This would be silly by BortQ · · Score: 4, Insightful
    Apple doesn't need TiVo because they already have the equivalent capabilities. A mac with the right software could do everything that TiVo does. What has Apple been spending its time on these days? The answer is software.

    Now that they also have the nifty music store thingy set up it probably wouldn't be that hard to add videos of all kinds to their offerings. (Although they would have to change the name away from 'music store').

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    1. Re:This would be silly by Anonymous Coward · · Score: 1, Insightful

      Buying TiVo means buying their customer base.

  4. Skipping Ads by oni · · Score: 3, Insightful

    From the article: Mystro TV decides which programs can be recorded and whether ads can be skipped.

    I'm trying to picture them asking advertisers if it's ok to allow viewers to skip their ads. "Oh, sure" they'll say "we don't mind if they skip this ad we paid a megabuck for"

    That's not likely to happen. So basically, every ad will be skip-protected and this device will actually be worse than an old fashioned VCR.

  5. No Chance by Anonymous Coward · · Score: 3, Insightful

    There's one very good reason why this will not happen. Apple, now more than ever, needs to convince major record labels that he is on the side of protecting intellectual property. The labels' biggest fear is losing control over their vast libraries as part of a distribution agreement. Jobs won't do anything that casts even a shred of doubt over his role as one of the good guys.

  6. Some missing the "picture" by Visigothe · · Score: 5, Insightful

    ...no pun intended.

    What some people are missing is that Jobs dislikes TV quite a bit. He's gone on record saying that he doesn't see TV as a part of the "Digital Hub" strategy, as it is a passive medium. With music, you can bring it anywhere with you. With television, you're prettymuch resigned to sitting on the sofa and letting the cool rays wash over you. Apple has always promoted a "lifestyle". This "lifestyle" is active, smart and creative. It involves doing things, *making* videos, *making* music, not "just sitting there".

    I don't think he'd [Jobs] go for buying TiVo. It isn't part of "The Grande Vision"

  7. wow....hold up by mgbaron · · Score: 3, Insightful

    Woh...hold the phone. Let's not call the iTunes music service a success just yet. While I am a huge fan already and it has definately won me over, let's not forget that us over zealous mac fans are just a very small portion of the market. When I tell my non mac friends about the store I have difficulty convincing them of its advantages...

    And let's not forget about Apple's recent troubles porting their iTunes software to windows. This battle is far from over in terms of winning the rest of the market over. Some of the record labels are viewing the Mac situation as a small market test, as I believe Jobs sold it to them. They are unsure it should be moved to the windows platform so soon.

    So as for purchasing TiVo... I am all for it, in the long run. My point is simply that we should be more careful with terms like "conquer." The iTunes music store is far from conquering anything... and with their recent removal of radiohead from the database...i think they are one step further at that.

  8. Re:I am sure TiVo is good technology... by Anonymous Coward · · Score: 1, Insightful

    holy fuck you are a retard, either that or you have the comprehension skills of a seven year old. seriously, slow down, re-read and try to understand. it will help you out in life, i promise!