Self-Destructing DVD's Coming Soon
BrianH writes "Looks like a close cousin of everybody's favorite self-destructing video format is making a comeback. Four years after Circuit City and its Hollywood backers pulled the plug on the self-expiring DVD concept, FlexPlay Technologies has introduced the EZ-D...a 48-hour self-expiring DVD disk. The difference? This time around you don't need a special player, and "time extensions" are no longer an option. It looks like Buena Vista has already signed on to the format, so Disney, Mirimax, and all of their other companies should be using this soon. As if that wasn't bad enough, it looks like this works for music and software disks too!" Here's an older story on these technologies.
... and then I'm sure they'll cry victim when everybody starts copying the damn things and starts giving them all out to their friends because you can't get a permanent copy of the work.
I'll tell ya, the first thing I would do with such a thing is to back it up. Or better yet, I would just return it after it expires and tell them that it never worked right in the first place. It's not like they could prove otherwise.
I dont get your response, where does it say anyweher that the point of this system is to foil dvd copiers? It isn't and it doesn't. As for people paying good money and dont "get" the movie, isnt the same thing true for a rental today? This is designed to be similar to a video shop transaction.
Down the street from me is a big vending machine/kiosk type thing that purports to rent DVDs. I havent been able to try it because it seems to require a discover card and the signup cards never seem to be there. But from looking at it it seems to have 20 movies or so available 24 hours a day for a 3 day rental.
I am guessing that is the type of thing they want to do with expiring DVD's. If they sold 48 hour dvd rentals at airports or hotels i'm sure i would use the service from time to time. And the company and the buyer dont need to worry about where they will be in 48 hours to return it. Takes all the difficulty out of running a vending machine based rental service.
Of course it doesnt seem like a good replacement for blockbuster, i agree with many posters that said the last thing we need is the entire world throwing out every movie they rent. But then again there are disposable cell phones for sale that serve a niche but we arent all throwing away our telephones after every call.