Low Cost Cinema Through Dynamic Pricing

cinesprocket writes "EasyJet, the European pioneer of LowCost airline travel has broadened its horizon into the entertainment field. easyCinema is to open tomorrow in Milton Keynes, England, offering cinema-goers cheap rate tickets as low as 20 pence (33 cents) using the same formula that made their airline company revolutionise the industry in Europe. However, according to the the BBC, easyCinema is being given the bird by Hollywood who will not allow it to show it's high cost movies for a low price for fear that it will create a domino effect in the future, like the airline industry has felt (in Europe). Given that easyCinema is willing to pay the movie producers the same price as the other multiplexes, it shouldn't matter what price they sell on the tickets at for we poor folk? Their success depends upon showing the big films and their lawyers are reported to be already mounting a case. Given that the case will be heard in England, where the MPAA have less of a hold on the government, it will be interesting whether they can bring the behemoth to its knees."

Comments

Re:Comfy chairs?

[davesag]

I'm just speaking from my own experience here but the seats in the EJ planes are really uncomfortable. It's not a question of legroom, there is some metal bar or something that runs across the thin cusion that puts insane pressure on my ass, such that by the time I get off the plane I am in considerable discomfort. It's this reason - and it's happened every time I've flown EJ, that I won't fly them again.

Getting out to LHR or Gatwick from central london is like a £3.50 tube ride, or if you want you can check in at paddington, leave your luggage there and get the admittadly expensive heathrow express. Depending on how much luggage I have and the time of my flight its worth it though just for the extra hour's sleep you can get in the morning.

i do want allocated seating. i fly at least twice per month and know damn well which seats in which planes will give me the best leg-room/laptop tray space. cool that a 15" tibook fits perfectly into the slots of an airbus seat btw.

BA's prices are often the same or less than EJ for trips between amsterdam and london. especially if you book early. And BA let you check in online and choose your seats etc 12 hrs before your flight. I can't speak for EJ's other destinations but I know for the amsterdam to london run BA can't be beat.

I have been delayed by an hour almost every time I have tried to fly easyjet. All airlines cancel flights - i've had it happen - occasionally and suffer delays due to weather and whatnot, but this has happened very rarely with BA in my experience. I have known of friends whose EJs flights have been cancelled for no reason they can work out other than insufficient bookings.

right pricing

[romit_icarus]

low pricing or

"right pricing"?

Re:Off Topic Grammar

[ConceptJunkie]

That's OK. I almost gagged when I read this clause:

it shouldn't matter what price they sell on the tickets at for we poor folk?

It's not a Slashdot thing. My wife gets really ticked off at me for pointing out grammatical errors on TV. It's bad enough on commercials and news, but when even Data uses bad grammar you know that there's a crisis.

This morning I just got an error message from Windows stating "The data has not been saved."

Grammar is a lost art.