Low Cost Cinema Through Dynamic Pricing
cinesprocket writes "EasyJet, the European pioneer of LowCost airline travel has broadened its horizon into the entertainment field. easyCinema is to open tomorrow in Milton Keynes, England, offering cinema-goers cheap rate tickets as low as 20 pence (33 cents) using the same formula that made their airline company revolutionise the industry in Europe. However, according to the the BBC, easyCinema is being given the bird by Hollywood who will not allow it to show it's high cost movies for a low price for fear that it will create a domino effect in the future, like the airline industry has felt (in Europe). Given that easyCinema is willing to pay the movie producers the same price as the other multiplexes, it shouldn't matter what price they sell on the tickets at for we poor folk? Their success depends upon showing the big films and their lawyers are reported to be already mounting a case. Given that the case will be heard in England, where the MPAA have less of a hold on the government, it will be interesting whether they can bring the behemoth to its knees."
Tickets to the Matrix 2 would've cost $5,402,302.49 each.
open tomorrow in Milton Keynes, England
Is that next to John Maynard Friedman, England?
ba-dum-dum
1. Sell movie tickets for a loss.
2. ???
3. Profit!!!
Tell me again why people who think the airline industry is a good place to turn a profit have a viable business model here?
...would be to not only have cheap tickets
...and then charge $20 to use the bathroom
but to sell those super duper jumbo sodas really cheap
seriously the only time you ever have to pee worse than when you wake up in the morning is right after sitting through a movie in the theatre, or is this just me?
Famous Last Words: "hmm...wikipedia says it's edible"
Where's the "delete post" button?
Oh well, I'm used to feeling stupid. At least I'm not the only one.
From your link:
So, if they're following the airline business model, does that mean that you can watch the movie for free, but you have to buy a ticket in order to listen to it too?
-Elentar
The wheel it turns, around and around, with an ancient rumbling sound.
I've taken to boycotting the ads.
when the ads start, I pull my shirt over my head, and plug my ears.
I'ts not 100% effective, not even close, but it's I kind of see those ads the same way as I see spam.
the screen's to big to ignore,
and you can't show up late and get a good seat.
plus it has the added bonus of confusing the people next to me...:D
--meh--
>No one is going to book 10 days in advance for a film.
Hold on there, boss. You're posting to a crowd who's planning on camping out at least twice that long to get the first ticket to the next Star Wars flick.
If moderation could change anything, it would be illegal.
I plan to open a chain of storefront DIY cinemas. They'll be rentable in 2 hour chunks, seat 20-50, and have state of the art video projection and sound. You rent it and bring your own DVD. Who you invite, whether you charge, and what you show is up to you.
--- Yx3 = Delilah ---