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Low Cost Cinema Through Dynamic Pricing

cinesprocket writes "EasyJet, the European pioneer of LowCost airline travel has broadened its horizon into the entertainment field. easyCinema is to open tomorrow in Milton Keynes, England, offering cinema-goers cheap rate tickets as low as 20 pence (33 cents) using the same formula that made their airline company revolutionise the industry in Europe. However, according to the the BBC, easyCinema is being given the bird by Hollywood who will not allow it to show it's high cost movies for a low price for fear that it will create a domino effect in the future, like the airline industry has felt (in Europe). Given that easyCinema is willing to pay the movie producers the same price as the other multiplexes, it shouldn't matter what price they sell on the tickets at for we poor folk? Their success depends upon showing the big films and their lawyers are reported to be already mounting a case. Given that the case will be heard in England, where the MPAA have less of a hold on the government, it will be interesting whether they can bring the behemoth to its knees."

12 of 344 comments (clear)

  1. Based on Slashdot profiling by Anonymous Coward · · Score: 5, Funny

    Tickets to the Matrix 2 would've cost $5,402,302.49 each.

    1. Re:Based on Slashdot profiling by Pingular · · Score: 2, Funny

      Tickets to the Matrix 2 would've cost $5,402,302.49 each. easyCinema is to open tomorrow in Milton Keynes, England. That's £3,294,893.32 to you.

      --

      When anger rises, think of the consequences.
      Confucius (551 BC - 479 BC)
  2. Economics Humor by jonblaze · · Score: 2, Funny

    open tomorrow in Milton Keynes, England

    Is that next to John Maynard Friedman, England?

    ba-dum-dum

    1. Re:Economics Humor by WolfWithoutAClause · · Score: 1, Funny

      Yeah, just one roundabout (aka 'traffic circle') down. Actually, did I say one? I meant one hundred- almost 6 feet.

      --

      -WolfWithoutAClause

      "Gravity is only a theory, not a fact!"
  3. Finally, this is on-topic! by gpinzone · · Score: 4, Funny

    1. Sell movie tickets for a loss.
    2. ???
    3. Profit!!!

    Tell me again why people who think the airline industry is a good place to turn a profit have a viable business model here?

    1. Re:Finally, this is on-topic! by renard · · Score: 2, Funny
      1. Sell movie tickets for a loss.
      2. ???
      3. Profit!!!

      You may ask: How do we make money selling the tickets at a loss? The answer is simple:

      Volume!

      (Apologies to SNL)

  4. the best way to make money by miyako · · Score: 5, Funny

    ...would be to not only have cheap tickets

    but to sell those super duper jumbo sodas really cheap
    ...and then charge $20 to use the bathroom

    seriously the only time you ever have to pee worse than when you wake up in the morning is right after sitting through a movie in the theatre, or is this just me?

    --
    Famous Last Words: "hmm...wikipedia says it's edible"
  5. Re:You've seen it as a noun, perhaps? by MyHair · · Score: 2, Funny
    I stand corrected. Now I feel stupid.

    Where's the "delete post" button?

    Oh well, I'm used to feeling stupid. At least I'm not the only one.

    From your link:
    Usage Note: Throughout most of its history in English myriad was used as a noun, as in a myriad of men. In the 19th century it began to be used in poetry as an adjective, as in myriad men. Both usages in English are acceptable, as in Samuel Taylor Coleridge's "Myriad myriads of lives." This poetic, adjectival use became so well entrenched generally that many people came to consider it as the only correct use. In fact, both uses in English are parallel with those of the original ancient Greek.
  6. Airline business model? by Elentar · · Score: 4, Funny

    So, if they're following the airline business model, does that mean that you can watch the movie for free, but you have to buy a ticket in order to listen to it too?

    -Elentar

    --
    The wheel it turns, around and around, with an ancient rumbling sound.
  7. Re:Why not? by hswerdfe · · Score: 2, Funny

    I've taken to boycotting the ads.

    when the ads start, I pull my shirt over my head, and plug my ears.

    I'ts not 100% effective, not even close, but it's I kind of see those ads the same way as I see spam.

    the screen's to big to ignore,
    and you can't show up late and get a good seat.

    plus it has the added bonus of confusing the people next to me...:D

    --
    --meh--
  8. Re:A miscalculation, I think by Bluesman · · Score: 2, Funny

    >No one is going to book 10 days in advance for a film.

    Hold on there, boss. You're posting to a crowd who's planning on camping out at least twice that long to get the first ticket to the next Star Wars flick.

    --
    If moderation could change anything, it would be illegal.
  9. Bring-your-own Cinema by Snart+Barfunz · · Score: 2, Funny

    I plan to open a chain of storefront DIY cinemas. They'll be rentable in 2 hour chunks, seat 20-50, and have state of the art video projection and sound. You rent it and bring your own DVD. Who you invite, whether you charge, and what you show is up to you.

    --
    --- Yx3 = Delilah ---