Slashdot Mirror
Promoting Musical Artists in the Post-RIAA Music World?
Mattcelt asks: "While we're all discussing the eventual demise of the RIAA and the triumph of the MP3, what should a small independent music publishing company do to sell a new artist to the public? My publishing company recently ran a $4,000 advertising campaign on a local radio station (107.9 the Link in Charlotte, NC). Despite reaching an average audience of more than 10,000 during peak times, we netted *0* sales. That's right, absolutely nothing. I've made the entire album available in MP3 format on the Ephelian Records website to facilitate adoption, and I know some people have downloaded the songs, but I can't figure out why no one has pre-ordered the CD. How does an indie artist make a living when gig prices for unknown artists will barely cover the gas money and CDs won't sell? Are we really wrong about the availability of MP3s affecting music sales?"
Well, it's not a paid placement, but I can't say that I'm disappointed that people are checking out my site.
/. community thought about my ideas, and where I went "wrong". And I've gotten a lot of great feedback.
Honestly, I did it because I wanted to find out what the people in the
You're right, this has been a priceless set of links for me, but I think the real value is in the suggestions, not in whatever sales might or might not derive from it.
Matt