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iTunes Indie Meeting Notes
BWJones writes "The CD baby! site contains notes taken from the indie music meeting recently held at Apple. Interesting statistics revealed were that there are about 500k songs/week being downloaded from the iTunes Music store and that 45% of songs are being purchased as albums. Other interesting items of note are that Apple is treating everyone as equvalents in that all labels receive equal treatment with the same deal, the same agreements and you work with the same team of people. What's more is that Apple cuts a check EVERY MONTH which is huge for the smaller labels." Wired has another story about iTunes which notes that what Jobs taketh away, the community is bringing back.
Here
All the details have been pulled and the following remark inserted:
"And yes, sorry, there used to be more details here. I didn't realize yesterday's presentation was supposed to be confidential. When I found out, I pulled the details. Honest mistake."
Religion and science are both 90% crap..but that doesn't negate the other 10%.
As always, good old MacSurfer toi the rescue with a link to the Gnutella News story.
Lots of interesting details; it looks like Apple is being fair and genuinely trying to help out independent artists as much as possible.
One interesting note I remember from reading it: No independant artists. You have to come in through one of the independant labels. Apple pays the label. The label pays you.
Boom Shanka
I got an invitation to go to Apple's office for a presentation/meeting today (June 5, 2003) about how to get independent artists into the iTunes Music Store. There were about 150 people there, representatives from the best independent record labels and music services, in this invitation-only conference room. Steve Jobs came out and started a two and a half hour presentation/seminar/Q&A about iTunes and the benefits of independent labels making their music available there. I type fast and had my laptop, so I wrote down all the major points of their presentation as they went.
NOTE: I've skipped the super-basic introduction to iTunes and what it does, because that can be found so many other places. This is the stuff that I felt was most important to musicians:
The basics
* The basics of iTunes Music Store are covered in many places, so if you haven't used iTunes Music store yet, read these links first:
* Apple's iTunes Music Store website.
* Great video showing the service.
* NOTE: iTunes is not a website! It can only be accessed from the iTunes software run on Mac OS X (now) and Windows (by the end of the year.)
* I highly suggest trying it for yourself. If you don't have a Mac, use a friend's. Enter your credit card info and actually buy a song. Tell it to store your info for future purchases. Buy a few more songs with the one-click system. I'm serious. You should try it yourself to really experience how amazingly cool it is.
* They're using a DRM called Fairplay to make sure you can't put these songs on the internet and have them play on another player.
Current Stats:
* There are 6-7 million copies of iTunes in use.
* 3.5 million songs sold so far. Selling about 500,000 songs a week now.
* More than 75% of songs have sold at least once. There is a wide breadth in purchasing. This is not only fueled by hits.
* 45% of all songs have been bought as an album. In other words: don't worry about the death of the album format. 45% of people prefer to buy as an album anyway, even though they always have the option to only buy per-song.
* 90% of sales are 1-click downloads. (1-click is where customer has credit card stored on file, so that as soon as they click a song title, it starts downloading and their credit card is automatically charged.)
* 10 previews (free 30 second listen) for every purchase. Meaning: 10 listens per buy.
Price of music on iTunes
* Songs must be 99 cents each.
* Full albums are recommended to be $9.99 or lower.
* Album price must be less than or equal to the sum of their tracks. So if you have a 5-song album, it can't be more than $4.95 to buy the full-length album.
* Apple strongly recommends going even lower than $9.99. They'd like to see that price drop to make the full-album purchase even more desirable.
* Only exception: if a song is over 7 minutes long, they won't offer it as a separate download. It will be available as part of the album only.
* There is no cost to put your music on iTunes.
* There will be no up-front advance from Apple.
* Details on the wholesale price to the label will be mailed to us, later.
Sales report to SoundScan
* Apple is reporting all iTunes sales to SoundScan!
* SoundScan measures per-song not per-album.
* So if someone buys your whole album, each track on the album is reported as a song sale.
* SoundScan requested to do it that way. It was their idea, not Apple's.
About positioning and getting attention on iTunes
* Apple has hired an editorial staff with backgrounds in music to decide what gets featured.
* Editorial team makes decisions every day as to what goes where.
* Big labels don't get preferential treatment.
* "We pick music we like, and we think everyone else is going to like."
* "We've had a lot of people offer money", but A
shame on us / for all we have done / and all we ever were / just zeroes and ones
Cd Baby reports on itunes meeting re: indy music.
Posted by leflaw on June 6, 2003 at 7:44 AM EDT
Apple iTunes + independent music
I got an invitation to go to Apple's office for a presentation/meeting today (June 5, 2003) about how to get independent artists into the iTunes Music Store. There were about 150 people there, representatives from the best independent record labels and music services, in this invitation-only conference room. Steve Jobs came out and started a two and a half hour presentation/seminar/Q&A about iTunes and the benefits of independent labels making their music available there. I type fast and had my laptop, so I wrote down all the major points of their presentation as they went.
NOTE: I've skipped the super-basic introduction to iTunes and what it does, because that can be found so many other places. This is the stuff that I felt was most important to musicians:
The basics
* The basics of iTunes Music Store are covered in many places, so if you haven't used iTunes Music store yet, read these links first:
* Apple's iTunes Music Store website.
* Great video showing the service.
* NOTE: iTunes is not a website! It can only be accessed from the iTunes software run on Mac OS X (now) and Windows (by the end of the year.)
* I highly suggest trying it for yourself. If you don't have a Mac, use a friend's. Enter your credit card info and actually buy a song. Tell it to store your info for future purchases. Buy a few more songs with the one-click system. I'm serious. You should try it yourself to really experience how amazingly cool it is.
* They're using a DRM called Fairplay to make sure you can't put these songs on the internet and have them play on another player.
Current Stats:
* There are 6-7 million copies of iTunes in use.
* 3.5 million songs sold so far. Selling about 500,000 songs a week now.
* More than 75% of songs have sold at least once. There is a wide breadth in purchasing. This is not only fueled by hits.
* 45% of all songs have been bought as an album. In other words: don't worry about the death of the album format. 45% of people prefer to buy as an album anyway, even though they always have the option to only buy per-song.
* 90% of sales are 1-click downloads. (1-click is where customer has credit card stored on file, so that as soon as they click a song title, it starts downloading and their credit card is automatically charged.)
* 10 previews (free 30 second listen) for every purchase. Meaning: 10 listens per buy.
Price of music on iTunes
* Songs must be 99 cents each.
* Full albums are recommended to be $9.99 or lower.
* Album price must be less than or equal to the sum of their tracks. So if you have a 5-song album, it can't be more than $4.95 to buy the full-length album.
* Apple strongly recommends going even lower than $9.99. They'd like to see that price drop to make the full-album purchase even more desirable.
* Only exception: if a song is over 7 minutes long, they won't offer it as a separate download. It will be available as part of the album only.
* There is no cost to put your music on iTunes.
* There will be no up-front advance from Apple.
* Details on the wholesale price to the label will be mailed to us, later.
Sales report to SoundScan
* Apple is reporting all iTunes sales to SoundScan!
* SoundScan measures per-song not per-album.
* So if someone buys your whole album, each track on the album is reported as a song sale.
* SoundScan requested to do it that way. It was their idea, not Apple's.
About positioning and getting attention on iTunes
* Apple has hired an editorial staff with backgrounds in music to decide what gets featured.
* Editorial team makes decisions every day as to what goes where.
* Big labels don't get preferential treatment.
* "We pick music we like, and we think everyone else is going to like."
* "We've had a lot of people offer money", but Apple refuses money, and has no plan to ev
According to a post in the MacRumors forums from CDBaby the details were pulled and here's why:
--------------
It wasn't wrath or lawyers that asked me to pull it. It was a friend of mine that works there.
I sincerely didn't know yesterday's presentation was supposed to be confidential. In fact I thought it was like an indie-music press conference.
Nobody's mad, though. Honest mistake.
Sorry guys!
--
Derek Sivers, CD Baby
http://www.cdbaby.com
--------------
But.... here it is anyhow...
I got an invitation to go to Apple's office for a presentation/meeting today (June 5, 2003) about how to get independent artists into the iTunes Music Store. There were about 150 people there, representatives from the best independent record labels and music services, in this invitation-only conference room. Steve Jobs came out and started a two and a half hour presentation/seminar/Q&A about iTunes and the benefits of independent labels making their music available there. I type fast and had my laptop, so I wrote down all the major points of their presentation as they went.
NOTE: I've skipped the super-basic introduction to iTunes and what it does, because that can be found so many other places. This is the stuff that I felt was most important to musicians:
The basics
* The basics of iTunes Music Store are covered in many places, so if you haven't used iTunes Music store yet, read these links first:
* Apple's iTunes Music Store website.
* Great video showing the service.
* NOTE: iTunes is not a website! It can only be accessed from the iTunes software run on Mac OS X (now) and Windows (by the end of the year.)
* I highly suggest trying it for yourself. If you don't have a Mac, use a friend's. Enter your credit card info and actually buy a song. Tell it to store your info for future purchases. Buy a few more songs with the one-click system. I'm serious. You should try it yourself to really experience how amazingly cool it is.
* They're using a DRM called Fairplay to make sure you can't put these songs on the internet and have them play on another player.
Current Stats:
* There are 6-7 million copies of iTunes in use.
* 3.5 million songs sold so far. Selling about 500,000 songs a week now.
* More than 75% of songs have sold at least once. There is a wide breadth in purchasing. This is not only fueled by hits.
* 45% of all songs have been bought as an album. In other words: don't worry about the death of the album format. 45% of people prefer to buy as an album anyway, even though they always have the option to only buy per-song.
* 90% of sales are 1-click downloads. (1-click is where customer has credit card stored on file, so that as soon as they click a song title, it starts downloading and their credit card is automatically charged.)
* 10 previews (free 30 second listen) for every purchase. Meaning: 10 listens per buy.
Price of music on iTunes
* Songs must be 99 cents each.
* Full albums are recommended to be $9.99 or lower.
* Album price must be less than or equal to the sum of their tracks. So if you have a 5-song album, it can't be more than $4.95 to buy the full-length album.
* Apple strongly recommends going even lower than $9.99. They'd like to see that price drop to make the full-album purchase even more desirable.
* Only exception: if a song is over 7 minutes long, they won't offer it as a separate download. It will be available as part of the album only.
* There is no cost to put your music on iTunes.
* There will be no up-front advance from Apple.
* Details on the wholesale price to the label will be mailed to us, later.
Sales report to SoundScan
* Apple is reporting all iTunes sales to SoundScan!
* SoundScan measures per-song not per-album.
* So if someone buys your whole album, each track on the album is reported as a song sale.
* SoundScan requested to do it that way. It was their idea
Found this on the macnn boards:
Sorry - I took the details down from that page. It wasn't wrath or lawyers that asked me to pull it. It was a friend of mine that works there. I sincerely didn't know yesterday's presentation was supposed to be confidential. In fact I thought it was like an indie-music press conference. Nobody's mad, though. Honest mistake. Sorry guys!
-- Derek Sivers, CD Baby http://www.cdbaby.com
The "What Jobs taketh away.." article refers to Andromeda, a $35 web-based file streaming program.
There is a free GPL'd alternative, ZINA (Zina Is Not Andromeda) as well as other solutions. A search of freshmeat.net for "jukebox" will reveal even more...
W
-------------------
This is my SIG. There are many like it, but this one is mine.
Okay I take the bait:
You are running an OS that was written 13 years before you bought your Mac and was updated with more and more features, meaning in many cases unoptimized bloat. I am guessing you are running MacOS 9, and this does not have many of the low-level features of a modern OS. The multi-tasking used by the OS is cooperative, so if one process hogs the CPU no other app gets a chance. Other things to take into account is that the OS has virtual memory (the OS doesn't differentiate between what is real and what isn't, when allocating memory) and not swap space, so this can also affect performance if you are trying to do a lot at once.
Windows NT on the other hand had a lot of new code and was essentially a new OS and was written with many of the modern features you would expect from an OS. I am not so sure Windows 95/98 would be performing as well on this machine. One thing you don't say is how much memory you have on that PC, since memory make a LOT of differnce.
MacOS X is the Apple's new OS and has plenty of modern facilities, which should make it fly. The problem is the eye candy and all the other GUI stuff which adds an extra load to the CPU. The OS is improving and is getting faster. In theory if MacOS X had the same GUI as MacOS 9 (in other words one which requires less processing), I am sure that you find it running fast ion the 8600.
Jumpstart the tartan drive.
"Check" (the noun) in this instance is an incorrect spelling of the word that has become so ubiquitous it is now considered an alternate spelling. For Americans, it is becoming the only recognized correct spelling.
"Seems to suggest that "check" is the correct modern spelling and that people writing "cheque" are just weird, or "chiefly British"
Case in point (your link to Merriam-Webster is an American dictionary). Along with the weird "cheifly British" folk you can also include Canadians, Australians, New Zealanders, Indians, South Africans, etc... almost the entire English-speaking world outside the US.
From the notes:
"Rights are a 3 year term. For iTunes only, of course. This is totally non-exclusive."
Apple apparently asks that you license them to sell your song for 3 year stints, but non-exclusivity means you can also sell your music wherever and however else you want.
There is a 30 second comercial skip. If you do some more serious work (30 second skip is "press the right 3 magic buttons...possiabbly after searching for a show with the right magic name") you can get to the login shell on the TiVo & do all manner of stuff...including putting your own web or e-mail interface on the "record stuff" feature, or extracting video, or inserting it. It is a whole lot more work to do that though, way way more on anything other then the old series 1 stand alone models.
Actually, a quote earlier indicated that Apple didn't want to deal with 200 lawyers. That, as much as anything, explains why they are channeling things through labels and partners.
It also mean fewer checks that need to be cut every month, fewer reports to be generated, etc.
Obviously, if they wanted to deal with CD Baby (who does all the essential services of a label, but will work for anyone for $35 plus $4/album), they aren't trying to shut people out.
They tend to bundle charges made in 48 hour periods together.
As for the paradox, the quote from the article says that you can't insist that your album be sold album-only. However, I assume that in the case of an album with over-7-minute songs only, it would be sold as album-only.
This is a good thing, though, when you think about it... We're all pissed at the big labels for their game of one or two singles and tons of filler and then insisting we buy the whole album. Steve stepped up and said no, you can not make an album to be sold album-only (although, you could simply make all the songs really long... but the labels aren't going to do that - they still want radio airplay, which means shorter songs). The no-album-only sales simply prevents 'filler' albums.
-T
This is insightful?! Ok, so he was right up to the "too expensive part". But those of you who think that Apple's are too expensive, should go check out the price of iBooks. Starting at $999 for a loaded packge including DVD/CD Burner combo, firewire, a *really* nice keyboard, OSX, a high powered 3D card, and of course iTunes itself.
Javascript + Nintendo DSi = DSiCade