Microsoft Looks To Cut Xbox Costs

Thanks to an anonymous reader for pointing to The Register's article on Microsoft's resolution to reduce the cost of goods sold in its Xbox division. This news is a byproduct of Steve Ballmer's recent internal Microsoft memo urging greater competitiveness, but the article elaborates a little - "Microsoft makes a significant loss - thought to be over $150 - on each Xbox console it sells... significant steps have already been made in slashing Xbox production costs, including moving manufacturing to China from Hungary, and replacing some components with cheaper alternatives." But this is about reducing Microsoft's financial loss per console, not reducing the amount the consumer pays, so, as the article indicates, "..further [Xbox] price cuts seem unlikely in the near future."

Comments

Re:Hmm...

[cuyler]

$150 per console loss and now they're trying to lower the price? They must be getting desperate after having...

Close by wrong. They are trying to reduce the cost of producing the X-Box, not reducing the cost to the comsumer (ie. they'll loose less money).

Read the last two sentences of the article.