Virtua Tennis Pigeons Divebomb Wimbledon

Thanks to several readers for pointing to a GameSpot story indicating Acclaim will use spray-painted homing pigeons to advertise Virtua Tennis 2 at this year's Wimbledon tennis tournament. According to Acclaim's marketing director, Larry Sparks, "The Virtua Tennis 2 pigeon marketing campaign is highly targeted as it brings awareness of the game directly to tennis enthusiasts.. the Wimbledon tournament is famous for the occasional descent by pigeons onto Centre Court, but our advertising pigeons are trained to go straight for the fans and flap their logos in front of them." Acclaim are sadly infamous for other desperately outlandish publicity stunts, such as getting proud parents to name their baby Turok and trying to place videogame adverts on gravestones.