Virtua Tennis Pigeons Divebomb Wimbledon

Posted by simoniker on Thursday June 19, 2003 @03:31AM from the coo-coo-cracktastic dept.

Thanks to several readers for pointing to a GameSpot story indicating Acclaim will use spray-painted homing pigeons to advertise Virtua Tennis 2 at this year's Wimbledon tennis tournament. According to Acclaim's marketing director, Larry Sparks, "The Virtua Tennis 2 pigeon marketing campaign is highly targeted as it brings awareness of the game directly to tennis enthusiasts.. the Wimbledon tournament is famous for the occasional descent by pigeons onto Centre Court, but our advertising pigeons are trained to go straight for the fans and flap their logos in front of them." Acclaim are sadly infamous for other desperately outlandish publicity stunts, such as getting proud parents to name their baby Turok and trying to place videogame adverts on gravestones.

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Acclaim..no such thing as bad publicity... by Bonewalker · 2003-06-19 04:14 · Score: 3, Interesting

If this is true, Acclaim continues on with its firm belief that there is no such thing as bad publicity.
In fact, I think maybe it is not true, but some crazy, wacked out advertising genius/demento thinks up all these bizarre advertising schemes, then releases that Acclaim will be using them, just to get the free bad press that goes with them...all the while, they have no intention of ever actually pulling these shenanigans.
Pure genius...free pub.