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Apple Marketing Hypes New PowerMacs
Wacky_Wookie was only one of many who wrote in with a mention of Apple's "leak" of specifications for a new line of PowerMacs to be dubbed "G5", apparently running the new PowerPC 970 CPUs. No offense, but anyone who thinks it was a mistake or leak doesn't understand marketing. :) Update by J : In case those linked sites get taken down too, try
MacNN.
I guess it seems that all the speculation was right on the money.
/college
And I still can't afford it...
Opinionated Law Student Strikes Again!
No offense, but anyone who thinks it was a mistake or leak doesn't understand marketing. :) -- Michael
No offense, anyone who has half a clue is fully aware that Apple is particularly fascist and litigious regarding details of product launches leaking out. In particular, Steve Jobs simply loves the "wow" he gets from the audience by completely surprising them. In this case, few people actually expected DUAL 2Ghz PPC970 (G5) configurations available. Now, people are going to be less surprised on Monday.
Surely Michael is welcome to tell us how much he understands marketing and what products has he actually marketed, and we can see how much his credentials stack up against someone in charge of Apple and Pixar.
I agree.
I'm not a mac fan, and I would have had no clue whatsoever that the G5 was on the way, had it not been for this..
It seems as "leaks" theese days are becomming more and more frequent.. At least the ones that gets people excited.
And why not, it's a great way of getting peoples attention, because everyone wants to see other peoples "misstakes". And if your hear about something secret leaking out of a big company, and then beeing removed a few minutes later, your gonna read about it. And most likley hear about the product in question at the same time.
mov ax, 4c00h
int 21h
- Three USB 2.0 ports
The rest of Apples site would say "3 USB Ports" not "Three". Also, Apple have a long standing habit of using Firewire instead of USB 2.0. I take this as one point impossible
Yeah, except the current G4s have USB 2.0 hardware onboard, Apple just restricted it to USB 1.1 operation.
- One FireWire 800, two FireWire 400 ports
Once again use of the verbal "One" instead of the numeric. Only one FW800 port? Why would Apple stick with FireWire 400 anyway? I mark this impossible
Oh, yeah? That's what's shipping in the current G4: 2 FW400, and 1 FW800. Since 800 is rather new, people will be more likely to need more 400 ports for their existing devices-- plus it would be dumb to make someone have to 'waste' an 800 port on a 400 device. For now, 2 of the older standard makes sense.
- Bluetooth & AirPort Extreme ready
Likely
Again, thank you, Captain Obvious-- since this is how current G4s are shipping.
~Philly
But the actual name is "Power Macintosh G5," as opposed to Canon's "Powershot G5."
IIRC, that was Apple's defense when they announced Mac OS 9.0 and Microware (makers of OS-9) took issue with it.
~Philly
Don't be so sure. There's been rumors that the PP970 may indeed be cheaper than the current G4 line. Remember, Moto doesn't sell a lot of 1.42 GHz G4s to its primary customers, but IBM is looking forward to selling a lot of 970s. Mass production on that delicious new East Fishkill fab could make it significantly cheaper than whatever Moto manages to push out.
Have you looked at those shelves of PC Software? Most of it is crap! Everything you need to get work done is available for the Mac. I'm not a Mac zealot; I have 6 PCs at home and only 1 Mac, but most of my "serious" work is done on that one machine.
I seriously doubt this was a "strategic leak" to use the phrase from the Ginger book excerpt. When the image started hitting the web (MacRumors, Ars forums, MacMinute, iChat) Apple quickly took the entire Apple Store down in the U.S. and Canada and perhaps elsewhere. That's an expensive way to steal your own thunder - surely if they wanted to leak this information the could have found a cheaper way to do it. And this leak certainly diminishes the imact of the Monday keynote broadcast. I bet Steve Jobs popped a vein or two when he heard about it...
No offense, but anyone who thinks it was a mistake or leak doesn't understand marketing.
And whomever would write something like that about an internal Apple leak doesn't understand Steve Jobs.
I'm sure heads rolled on this one...especially if they're to be officially announced on Monday at WWDC (which is likely).
It's not a natural law of the universe that Apple must be behind Wintel. Prior to the G4 debacle Macs were very competitive, and depending on the prices and performance of the G5 systems they may be again very soon.
How to solve most of our problems: 1.Lots of nuclear plants. 2.Cure aging.
[begin snide commentary]
I always make sure that all of the software I purchase is compatible with that of a convicted monopolist!
[end snide commentary]
Vendor independence? From whom? Microsoft or Intel? Multiple distribution channels does not correspond to vendor independance.
-- Improve Windows - Buy a Mac!
No offense, but anyone who thinks it was a mistake or leak doesn't understand marketing.
No offense, Michael, but you pretty clearly don't understand marketing. There's no way this was intentional.
Why? Let's assume you have a big event coming up, with one big piece of news everyone is waiting for (in this case, G5s) and lots of other, smaller items that you want to talk about (Panther, whatever other goodies they have hidden). Remember, that big piece of news is the lure to get everyone watching the rest of the show.
So why on Earth would you spill the beans beforehand on your big item, so that some people would have gotten the info they wanted and will now not tune in to see the rest of it?
It's also media suicide! If the mainstream press reports today "Apple is announcing G5s," then they won't have the same level of "big news" to report on Monday, and reports of all the other stuff Apple desperately wants people to know about (like the goodies of Panther and their carefully-worded spin on the advantages of 64-bit-ness) won't get the same headline "punch" because the big cat's out of the bag. And Apple is a past master at manipulating the press, so they would never consciously make that kind of mistake.
Lastly, if they were going to deliberately leak it, why would they leak only specs (which geeks care about) and not something like a spec-free marketing piece written about the G5 which would get people quoting their words on its goodness, but still keep prospective buyers tuned in for the details? Again, not a smart move.
In sum, this was pretty clearly an actual goof by a (newly unemployed) Apple web tech. I trust the Slashdot staff to know their s**t about a variety of things ... but oh dear God is marketing NOT one of them.
"95% of all Slashdot
And Ill wait to buy a Ferrari when they have one thats less than $20,000. Apple doesnt go for the low end because it doesnt have to, and it couldnt gaurentee the quality its got if it did. You get what you pay for.
Everyone seems to be focused on the specs, but for me the most important piece of text in the misbegotten graphic from the Apple Store kimono opening was the headline that preceded them:
"The world's fastest personal computer." Now, as David Letterman likes to say, that's something.
Apple hasn't been able to claim anything like that, with anything like a straight face, in a long, long time. The implication is that there will be a convincing display of this CPU prowess, and not just Jon Rubenstein talking about the length of his pipe, either. And I would bet it will involve something other than just Photoshop.
The speed perception issue has been holding Apple and OS X back - if the developers and then the tech are convinced this hobble has been removed from the camel's back legs, it will be a huge deal.
Love - the delusion that one woman differs from another. [H.L. Mencken]
What is a"site" ? No, "sites" don't do that. However, overworked, stressed frazzled code monkeys who are trying to build and test a site in advance of a major product announcement in 3 days can easily put an image in the wrong folder.
"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former."
You beat me to it.
There may be some hope though with WWDC next week. I heard rumblings that science and engineering (CAD/CAE) developers may be targeted because of their UNIX heritage. I know that last year I was told that Apple was targeting biotech first, and that they would evaluate where to go next. I made noise with a few managers at Apple, that in the companies that I had worked, engineering charted the course for the rest of the IT policies to follow. Most of this was because of the intensive hardware and software demands of running high-end CAD software.
One of those listed (Pro/E) has released a Linux version in cooperation with HP. With Apple's new machines and the fact that they have the largest installed base of UNIX (don't care what the Open Group says), there may be a few ISV's which may be persuaded to port to OS X.
I know that in the shops that I've worked in and or managed, the high-end stuff (Pro/E, I-deas, etc.) just doesn't work well enough on Windows to be valuable. The midrange stuff (Solidworks, SolidEdge, Mechanical Desktop) only exists on Windows, and can't touch the high-end stuff for utility. Apple could woo the high-end over, and open a can of whoop ass on Microsoft on the CAD front.
We'll have to just wait and see.
-- Len