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Tiny Sites Aren't Small Potatoes
xtrucial writes "Jakob Nielsen of usability fame has a new article up about the perhaps-unexpected power of tiny websites: 'Considering that the Web as a whole will have about 4 trillion page views this year, the [low-traffic] sites might seem irrelevant with their pitiful millions of page views. But within their niche they dominate.'" (In particular, Nielsen is talking about weblogs.)
Often when I use Google to search for something obscure, there's one or two people that have written something truly informative/helpful about it. More often than not, it's someone's blog.
I just wanted to speak up and say:
That guy bugs the shit out of me.
Period.
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s'wut i sed.
Slashdot!
...just kidding!] musings ramble from general science to space to biotech. Recommended dose: twice a day.
From the article:
Call it a guilty pleasure. You're not necessarily attracted to it, but you can't resist it's charm. Constantly updated with info from dark corners of the web you wouldn't otherwise visit, Slashdot is still the most recognized and informed science-related blog on the net. Intelligent [Ha!
Three cheers for Slashdot!
(It's on page 98 of the July edition, if you're looking for it.
The big boys probably cannot be bothered to put up a site on growing blueberries. Where's the profit in it? Oh sure, if one corner of one portion of one of their consumer outlets of the corporate spigot wants to do a piece on blueberries because their latest polling found a 3.4% increase in interest in a key demographic in a semi-important market for them, they will post some corporate-ugly site on blueberries.
Meanwhile, the guy or gal who really enjoys growing blueberries will put up a site out of the love of the activity -- and it will show in the way they write about blueberries. Those who are interested will seek that site out rather than the Blueberry, Inc. (R) (all rights reserved) (copy anything from us and feel our lawyer's wrath) site. It only gets 100 or 200 hits a day? The site owner is thrilled.
People speaking to people directly. That's the Web, that's what it's for, that's what the megacorps would love to curtail or corral. But the Web will always be about people speaking to people. In that context, small works.
- Big sites have generic content
- Small sites have specific content
- Advertisers will advertise on small sites because they have "targeted viewership"
Ok, anyone ever hear of economies of scale? Let's say I have a site that is super-duper specialized. It only has content relating to red staplers with blue logos on them. It's going to be really hard for companies like swingline to- Find my site
- Negotiate a deal for ad space
- Get the marketing department to cut me a check for 14 dollars each month
They'll go with the big stapler fan sites and avoid all the paperwork. You know it, I know it.When I started running I was having some serious pains. I started doing some research and decided that running barefoot might do me some good. It worked wonders and I ended up starting a blog to
(a) Document my beginnings as a runner, going from out of shape geek to slightly in shape geek over time.
(b) Allow other people to look at my experiences and learn from them when they start running.
(c) Allow other people to look at my experiences and learn from them when they start running *gasp* barefoot!
Will you find that info on about.com or running.com? Hell no, they have entire sections devoted to shoes and you rarely get to read a diary of someone who's just starting out. 95% of the info I find online is either a small site or something of the sort. Why? Because you can have all the professionally written pages on the net, but in the end the experiences of another person is always invaluable.
BTW, if anyone's interested here's my blog.
So Nielson has the #1 usability site by his reckoning. But what advertisers are targeting that niche? Maybe Addison-Wesley and certain trade shows. The size of the market should be something that makes sense to advertisers, customers, and suppliers.
...you mean, like bragging about their hubrustic niche language google nexus quotient?
You know, if google goes down, all of whom you claim to be goes with it...how's that for a measure of self-worth.
In case you are too young or didn't notice (while guzzling your Bud Lite and thumping your chest at what a totally unique and studly american you were) hundreds of small brewries emerged over the past couple decades in the USA. Many offered true to the spirit, even abiding by the German Purity Law (Reinheitsgebot), producing quality ales, stouts, lagers, etc. This, as anyone with a lick of sense could see, could lead to serious encroachment of Mega-Brew markets. So they did the american thing and bought a pile of them to hedge their bets and those small brewers who realised they could do fun things with a lot of money sold out.
I have the hunch the big web content sites are aware of how such a similar loss of page views to tiny, informative sites could be attractive. I know some have already sold out, even years ago. However, I also expect that some of these big sites could, and maybe are, running their own mini-sites, to capture that interest in focused, quality content and service. After all, who wants to wade through all the crap they have on their main pages? Not everyone, so why not be all stealthy and play both ends of the field, thus hedging their own bets.
A feeling of having made the same mistake before: Deja Foobar