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Microsoft Cuts Xbox Prices In Asia

Posted by simoniker on from the cutting-competition-down-to-size dept.

Thanks to an anonymous reader for pointing to a Bloomberg story discussing Microsoft's price drop to $179 for the Xbox console in Asia, excluding Japan (which is still retailing the console for 24,800 yen, or just over $200.) According to the article, "Redmond, Washington-based Microsoft is lowering the price of the Xbox to make it more competitive against Sony's PlayStation 2 and Nintendo Co.'s GameCube in Asia where it has struggled with low demand and software piracy." Some software is also being reduced in price, and the piece also quotes a Japanese analyst as suggesting: "The move may be aimed at getting ahead of PlayStation 2 before the game machine becomes fully popular in the region.. the Asian video-game market is still at an early stage and even PlayStation 2 sales are not that big yet."

28 comments

  1. Software piracy? by spitzak · · Score: 3, Insightful

    Just want to be the first to point out that if "software piracy" is the problem, lowering the Xbox price has nothing to do with it! Seems like Microsoft wanted to get that in there so everybody keeps hearing about "piracy". Sure software piracy is a problem, but it cannot possibly explain lowered Xbox sales. In fact if everybody stole Xbox software (and say were prevented from stealing Playstation software) then the Xbox itself would be more popular!

    1. Re:Software piracy? by Acidic_Diarrhea · · Score: 4, Informative
      The article states that the XBox division is struggling with sales because of piracy and low demand. The statement that you're citing isn't saying that this move is a solution to the piracy problem but is rather saying that the XBox has not met sales figures (for reason 1 and 2) and so Microsoft is making moves to make it more competitive.

      This isn't like the RIAA going gestapo-style on people. Piracy in Asia of all sorts of copyrighted works runs rampant. It's a problem and I don't think citing it is Microsoft's attempt to scare consumers, as it appears you are suggesting.

      So, in a nutshell - the text you referenced wasn't making a link between software piracy and disappointing hardware sales. It was merely summing up the problems Microsoft has faced in the Asian market.

      --
      I hate liberals. If you are a liberal, do not reply.
    2. Re:Software piracy? by Poofat · · Score: 1

      Yes, but microsoft sells the xbox at a loss, so piracy is a big issue. However, with more xboxes out there, they hope to make enough by legitamite sales.

    3. Re:Software piracy? by Anonymous Coward · · Score: 0

      You still believe that huh?

      Interesting...

    4. Re:Software piracy? by Anonymous Coward · · Score: 0

      Believe what? That MS sells hardware at a loss? Why should he not believe that?

      The only other thing he said besides that statment was that MS believes selling more hardware would produce more legitimate software sales. There's nothing for him to believe or disbelieve...it's what MS believes.

      Fucktard.

    5. Re:Software piracy? by hibiki_r · · Score: 1

      Since the console would be cheaper for pirates too, I don't think that the price reduction will change things at all.

    6. Re:Software piracy? by lordfoul · · Score: 1

      Actually lowering the price of the Console will likely Increase Piracy. Here In Thailand an XBOX game (copied) cost about US$2.50 the Console (modded) cost over US$350. ,thats about what I pay for about four months rent. This is out of the reach of most Thais. If MS lowers the price of the XBOX to where more people can affored it here, then more people will be buying copied games.

  2. Umm.. by Anonymous Coward · · Score: 0

    btw, how do the japanese think about buying foreign products?

    It seems you have a pretty hard time as a foreigner in japan - I don't want to say they are rascists, but maybe they are more interested in buying products from their own country?

    1. Re:Umm.. by jnguy · · Score: 2, Insightful

      I as an American still prefer Japanese goods, especially over the chinese goods, even though I'm Chinese and slightly more than American products. The Japanese make good products, there is no doubt about that. If I was Japanese I would probably be intrested in getting good from Japan. Japanese cars sell well in the United States, so well that we need to impose tarifs on imported cars to protect our car industry. The Japanese create very good quality and innovative products.

    2. Re:Umm.. by PainKilleR-CE · · Score: 1

      Japanese cars sell well in the United States, so well that we need to impose tarifs on imported cars to protect our car industry. The Japanese create very good quality and innovative products

      umm, from http://edition.cnn.com/2002/BUSINESS/asia/09/12/ja pan.cars/
      an article regarding Japan's recent calls for free trade on cars:
      Japan itself already has no tariffs on passengers cars, trucks and parts, and although the United States, its major export market, also imposes no duties on cars, it has a tariff of 25 percent on trucks.

      Of course, in the past there were significant tariffs imposed on foreign cars, mostly to protect the auto industry during the fuel shortages in the '70's.

      Meanwhile, Japan has a 400-500% tariff on rice (someone mentioned in a different post that the Japanese don't even buy US rice, this is why, although Japan is one of the world's largest importers of US rice).

      Fortunately, tariffs on electronics are low in most countries, with the EU's 14% tariffs considered very high.

      --
      -PainKilleR-[CE]
  3. Microsoft still doesn't get it by cloudless.net · · Score: 4, Insightful

    I live in Hong Kong and I don't think the reducing the price of the Xbox unit would attract new buyers. We need good games! Like many other game players in Asia, I care very little about Xbox's flagship 3d shooter Halo. Instead I want a good RPG like the Final Fantasy series, I want innovative games like Dance Dance Revolution. Show me some great games and I will buy the console for double the current price.

    1. Re:Microsoft still doesn't get it by TalMaximus · · Score: 1

      I'll have to agree. It just doesn't seem like FPS games are going to cut it in Japan. Sales numbers seem to indicate they love in-depth plots and customizable features that come along with the RPG genre. One game that may garner popularity is Fable. This game is supposed to be very RPG user friendly and may provide a needed boost to a weak genre in the Xbox game lineup. It may also benefit Microsoft to attempt to get games like Soul Calibur 2, and Virtua Fighter 4, which are both again plot driven, and highly customizable fighting games.

      Regardless it remains true that lowering the console price will likely not increase Xbox sales. They can't make Japan accept the Microsoft way, they're going to have to adapt to the Japanese way. Fortunately for Microsoft, they're the only console that could afford the type of trial and error phases that the Xbox is going through. The only question is, how much longer can they do it?

    2. Re:Microsoft still doesn't get it by Quikah · · Score: 1
      It may also benefit Microsoft to attempt to get games like Soul Calibur 2
      Done!
      --
      Q.
    3. Re:Microsoft still doesn't get it by Dsal · · Score: 1

      MS was supposed to have all the Asia-centric games done before XBox's release there, like the Shogi and Horse Racing Sim 9000 Plus Alpha type games. They only had a handful of those to have finished but none of them were ready for launch. I'm not sure how much those games would've helped XBox sales over there anyways though.

  4. I love Live by Anonymous Coward · · Score: 0

    http://www.ilovelive.com makes me want to get an xbox, get xbox live, get naked, and roll around on my carpet while I play..

  5. Not a bargain by ubikkibu · · Score: 2, Insightful

    $179 is still way too much. It's as if they don't want to sell them.

    Some good games would help, too.

  6. Quickest way for X-Box to sell over in Japan by Anonymous Coward · · Score: 5, Funny

    Rename it to MEGA HAPPY HELLO KITTY BOX. They wouldn't be able to keep the shelves stocked.

    1. Re:Quickest way for X-Box to sell over in Japan by Anonymous Coward · · Score: 0

      Some bukkake photos on the box would probably help too.

  7. Tiny Asian video game market by Mighty+LoPan · · Score: 1

    "...the Asian video-game market is still at an early stage and even PlayStation 2 sales are not that big yet."

    Uhh...what year was this article written??

    1. Re:Tiny Asian video game market by TalMaximus · · Score: 1

      I've posted this link before, but just to second the comment. In May, 44,300 units of the PS2 were sold. At $179 a pop, that would mean a cool $7.9 million in revenue for May alone. Granted, the revamped PS2 has sparked a new interest in the machine but still, if that's poor sales numbers, I can't imagine what good numbers would be. If you ask me I think Sony has milked everything they could and more out of a technically inferior console. The Asian video-game market may be many things, but it certainly isn't in its early stages.

    2. Re:Tiny Asian video game market by Quikah · · Score: 1

      They were talking about the asian market excluding Japan.

      --
      Q.
    3. Re:Tiny Asian video game market by lordfoul · · Score: 1

      When you think of Asia you are probably thinking that includes Japan.
      Businesses generaly concider Japan and the rest of Asia as two different regions.
      Also it seems likely that they mean "Legal Video-Game Market". So assuming those two statements are true, You basically have South Korea Buying legal games and the rest of Asia not contributing very much.
      To back this statement up, I live in Thailand and I can tell you plenty of places to buy Copied games, But I haven't seen a single place that sells legal console games.
      So yes Asia has a Large Video game Market, But No there isn't a large Legal Video Game Market.

  8. Problem I see with the Xbox by leifm · · Score: 2, Insightful

    is that they have a whole shitload of games that don't belong on a console. You can't play a FPS properly without a mouse. If MS would spend more time getting more games on the thing that lended themselves to consoles, they might do better.

    --

    "Windows Me offers tremendous reliability and stability improvements..." -- Paul Thurott
    1. Re:Problem I see with the Xbox by chrismcdirty · · Score: 1

      You can play an FPS without a mouse. But I've only seen it done well in Goldeneye 007 for N64. And it was only done well because it was a slow-paced, realistic approach to an FPS. It was an all-out-frag-fest like Unreal. Now that game is probably impossible to play decently without a mouse.

      --
      It's like sex, except I'm having it!
    2. Re:Problem I see with the Xbox by Hassman · · Score: 1

      How is this rated insightful?

      You can't play a FPS without a mouse. That is like saying drinking water in the desert is a good idea. duh!

      Anyway, playing a FPS on a console is possible if not a little more bothersome. Halo is a great example. You just have to train your thumbs to work the right way and then tha ass-kicking begins. It still has nothing on the mouse, but it is definitely the next best thing.

      I mean, you gonna use a keyboard? pffft!

      --
      -Mark
      Dovie'andi se tovya sagain.
  9. PC style games not suited for Japan by Dsal · · Score: 1

    Most of the XBox offerings are PC ports or games that still have a "PC" sort of feel to them. By and large Japan never seemed all that enamored with PC games from America, so I'm not sure why MS thought they'd take to XBox games. The only games that actually feel like console games on XBox are usually the sports games, which Japan is again not all that interested in. If XBox is ever going to be successful over there, they need to have a lot more titles that look and play like console games instead of US PC games.

  10. What about producing better goods? by imperator_mundi · · Score: 1

    Wouldn't be better than create tax barriers.