Customer Service Jeopardizes Online Gaming?

Posted by simoniker on Monday July 14, 2003 @05:31AM from the what-do-you-want-n00b? dept.

Thanks to Gamesindustry.biz for their new opinion piece suggesting poor customer service infrastructure is the biggest obstacle to to the growth of online gaming. According to the piece: "The biggest threat to online games today is the industry's neglect of the customer - usually a subscriber. How can a group so focused on giving the customer what they want, fulfilling their inner desires and fantasies in an online game be accused of neglecting this customer?" The writer also advocates partnering with an external subscription management solution if it makes sense, saying: "..overlooking those operational details that support the subscriber (billing, authentication, marketing, etc.) can mean the difference between disaster and success - even for a very good game."

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obscure to say the least by August_zero · 2003-07-14 06:25 · Score: 0, Offtopic

Bravo! That was some great detective work there.

In other news, the Earth is a sphere, light is really fast and snails have shells.

Among the other leading causes of of customer dissatisfaction are:
1) Lack of Content
2) 4 bazillion patches a day
3) Easily hacked game servers
4) Exorbitant monthly rates while providing very little actual "service"
5) Server instability
6) the color yellow

--
On Wall Street they say "buy low, sell high" On the pad we say, "buy high, sell high" Isn't that somehow better?