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Evaluating a System for Selling and Delivering MP3s?
Dredd2Kad asks: "I'd really like Slashdot's opinion on this. I recently secured an MP3 distribution deal with an indie record label, and negotiations with other indie labels and artists are in the works. The music will be distributed through my internet radio station's website. As you know, if you can sell music in a format such as MP3 you eliminate the costs of packaging, shipping, handling. You do have to contend with bandwidth charges though. Most indie labels and artists seem happy to pass along the savings to customers and stimulate sales. What I have built is simple and functional. We are trying to add value to the MP3 albums we sell by including quality artwork that can be printed onto CD labels and jewel case inserts (so you aren't just getting a 'bunch of files'). What would make you want to buy music in this way? What types things would turn you away? What are the positives and negatives of selling music in this manner? Do you think this is a viable alternative to someone who doesn't want to pay $10 or $15 for a physical CD? Does the format the music is in or on have an impact on how serious you take it?"
The main problem dogging the Recording industry is price. Price is what the main issue is for most of us. 99 cents or under is a good place to start.
You aren't free to do anything, until you've lost everything.
I'd love to see as much thought that goes into a cd album being put into this :
;)
Specifically, I'd definately pay for a package that contained:
High quality vbr mp3s.
Multiple peices of album artwork, not just a scan of cd-album front cover.
Lyric files to all the MP3s.
Where available guitar chords as well.
I think that copy protection would be a big turn off. For indie bands, I reckon that the majority of people would be happy to buy, even if they could get it for free, just as a matter of support.
Perhaps an introduction to the album by the artists concerned.
And of course, some decent music
tom-george.comBecause geeks rate higher t
What types things would turn you away?
Juit quickly:
1. Low quality and / or fixed format files. MP3 has a large market penetration and LAME is a great codec for 99% of the material, but I'd like to be able to download FLAC, WAV, OGG, or something else. Preferably a clean open lossless standard i.e. FLAC. If the track costs more for the high-quality version then the regular MP3 version I'm okay with that.
2. Forced to purchase a full album over single tracks. This is a big turn off for me, as I find only a few tracks are really worth it.
3. No preview of tracks. I'm not entirly sure if this is bad or not, but some way of previewing, either by a short clip, or a really low quality version of the song, is definately nice.
4. No support for countries outside of the US.
Obviously the US would be the biggest market to start out with, but support for Canada is a cruicial second IMO. Apple's iTunes Music Store doesn't (to my knowledge) support Canada yet, so I can't yet take advantage of it. Ideally, the system would be able to easily support all countries, perhaps with credit cards this is possible, but I see some possible legal implications here.
Most importantly, the user experience needs to be attractive since this is a very competitive space (and a lot of your competition has a compelling price point: free). Take a long, hard look at Amazon.com, which is the best e-commerce website I know. Notice how they have striven to make the purchasing process fun and informative. Notice also how the information-rich experience they provide helps to cross- and upsell customers ("People who bought X also bought Y"). If you can include ratings, recommendations, user comments, etc. in your site in a way that is slick and easy to use, that will definitely help to attract and retain customers.
Peer Pressure
The problem is people think selling mp3s is a good idea, you have to sell services and INCLUDE mp3s.
Selling mp3s is like selling webpages, people will not pay on a per site basis, EVER.
However, people will pay for quality and service, people do subscribe to gaming sites, if you offer it at a cheap $1 a month, or $12 a year, people will subscribe. You also must offer alot of things in the members sections, not just mp3s, but video clips, tourdates, blogs, forums, pictures,interviews, etc. You have to make it into almost an online magazine, you need to build a community, then you charge people to access that community
You charge the fans to access a SCENE, because to the fan, its all about the scene, just like to the musician its all about the art. Treat it like what it is, art! Do not treat it like product, when you treat it like product and worry about how many sales of mp3s you'll get, you wont sell any.
I suggest you let a person subscribe to your site, your fans will subscribe, you may only have a few thousand fans, but thats enough. 5000 people paying $12 a year, is decent money, more money than you'd make trying to sell mp3s.
If you use Linux, please help development of Autopac
Theres two options. One option is to sell the product, I dont really think this would work very well but it would make some money.
Micropayments are an option.
The other option is subscription option, and this is the option I think will ultimately work. If we treat music like we treat TV, and we create channels for certain labels, you can charge someone to subscribe to a channel.
So on your site if you are a channel, you list the price of all your musicians, and combine it up, then offer a subscribe button which a user clicks and makes payment to subscribe.
Once they subscribe for maybe $1-5 a month, the user now can access all the music from that label as long as they pay their fee, or you can charge them for the whole year, charge them around the price of a CD, maybe $15-20, and they can access the music all year.
There should be more than music, this means the whole community, the blogs, the forums, the pictures, video clips, everything you offer and you should offer as much as possible.
Look at AOL, they are king not because they offer the net, we all can get the net, they are king because they offer the features people are willing to pay for, they improve the net experience.
Its your job as a music company to improve the listeners music experience. INNOVATE, dont treat the listener as a sale, treat them as a member.
If you use Linux, please help development of Autopac
The label could take the highest quality digital version of the music and create analog presses that have near the same quality as the file. In each press, hot vinyl would be pressed to form a high quality analog reproduction of the music (patent-pending). Now, these vinyl *discs* could be packaged in a carboard envelope with printing, lyrics, and etc. Then they are sold. Certain *disc* players would read the music off of these *discs* by dragging a needle across the surface (patent pending) and reading the resulting vibrations.
High fidelity buffs would be impressed with the quality, yet it's still analog which would prevent some piracy since people would prefer the *best* analog reproduction to some digital copy of that analog reproduction. Packaging would turn on people who want something a little extra with their music. Finally, and this is the ingenious part, since this *disc* is read by dragging a needle across the surface, the quality would degrade over time, preventing resale value from gnawing at new *disc* profits (patent-pending).
The ultimate effect of my new music distribution model, is that piracy would come to an end, since the best copy is analog. At most, piracy would be used to sample the music of a particular *disc* prior to purchase. I could revolutionize a piracy filled industry. Recording Labels would grow since they longer have to worry about piracy and digital CDs being reproduced. They could tightly control the distribution of these vinyl *discs* thus controlling their profit.
Music might become thought of as a tangible piece of property with a physical existance rather than some digital idea that is freely copied and shared. (patent-pending)
-vax computer, vi, lynx. 'nuf said