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CEOs Of The Motherboard Market Talk Shop

k-hell writes "An interesting piece from AnandTech: 'What do you get when you gather 13 of the most influential CEOs in the motherboard market? An excellent avenue to understand where this industry is headed. Find out what the heads of the motherboard industry think about everything from AMD's Opteron to the future of the worldwide economy in our first quarterly CEO Forum.'"

24 of 116 comments (clear)

  1. What would be really interesting by seizer · · Score: 5, Interesting

    CEOs are not the visionaries, generally - what would be far more interesting would be to gather some of the leading engineers from these companies, and ask them how they thought the market would progress over the next few years.

    1. Re:What would be really interesting by Graelin · · Score: 5, Insightful

      CEOs are not the visionaries, generally - what would be far more interesting would be to gather some of the leading engineers from these companies, and ask them how they thought the market would progress over the next few years.

      That may sound good and all, but the engineers have very little to do with the future. That is not their job. The CEO is a very good choice since it is their direction that R&D follows and eventually, the engineers build.

      Better still, would be the CEOs of the real drivers in the industry. Intel, AMD, IBM - where the innovation really takes place. The motherboard companies more or less follow suit to whatever these guys do.

    2. Re:What would be really interesting by jkrise · · Score: 4, Interesting

      gather some of the leading engineers from these companies, and ask them how they thought the market would progress over the next few years.

      A totally redundant exercise. Engineers normally have a choice - their pet project, or pay-check - they normally choose the latter.

      The way to find out about market directions is to ask the big bosses. BillyBoy would be a nice choice to ask, but he wouldn't speak his mind. You can't ask RMS or Linus - one is a philosopher and the other is just an Engineer - so you go back to Step 1 !

      You can't ask AnandTech or THG - they're paid to report numbers, not analyse and predict. You can't ask Gartner or Aberdeen - they've been bought over severally. That leaves just 2 people - you can ask Slashdot, or just yourself.

      If you asked Slashdot, the noise would drown the signal by a factor of 1000000. The best person to ask this question would be - yourself!!

      I did it (I mean myself) and this is what I came up with. There's a lot of consolidation going on now in the commodity desktop market. There's more than 1 CPU mfr, more than 1 RAM mfr, more than 1 hard disk mfr. , BIOS, video card etc. Controlling all these guys isn't an easy task.

      Both Intel and MS seem to be gunning for a sizable section of the mobo pie. Intel plays it with chipsets, MS plays it with Palladium. Neither is likely to succeed, IMO. The mobo and the tech market stays a commodity market. Windows CANNOT be a commodity OS, hence Linux is the only candidate for the people's OS. Next question please...

      -

      --
      If you keep throwing chairs, one day you'll break windows....
  2. Geek fight!!!! by BabyDave · · Score: 4, Funny
    'What do you get when you gather 13 of the most influential CEOs in the motherboard market?

    A geek Royal Rumble?

    1. Re:Geek fight!!!! by Duncan3 · · Score: 3, Interesting

      CEO != geek. CTO == geek.

      CEO == Business major attractive enough for TV interviews.

      --
      - Adam L. Beberg - The Cosm Project - http://www.mithral.com/
    2. Re:Geek fight!!!! by hkmwbz · · Score: 4, Funny
      "CEO == Business major attractive enough for TV interviews."

      No rule without exceptions. McBride of Caldera, er, SCO, looks like a retarded gimp who has had his face smashed by an angry dwarf:

      http://www.caldera.com/images/execs/dmcbride_reg.j pg

      --
      Clever signature text goes here.
  3. Where's Linux??? by advocate_one · · Score: 5, Insightful

    all those questions and they didn't ask them whether they were going to be more Linux friendly with their motherboards...

    What we really want is proper manufacturers' drivers for all the chipsets on the board, included on the CD that comes with the motherboard.

    --
    Donald 'Duck' Dunn: We had a band powerful enough to turn goat piss into gasoline.
    1. Re:Where's Linux??? by intermodal · · Score: 4, Insightful

      What we really want is proper manufacturers' drivers for all the chipsets on the board, included on the CD that comes with the motherboard.

      No it isn't. What I want are drivers in my kernel, that I can compile with the rest of my kernel, and that I don't have to go to every component's manufacturer's site to get. And in case you haven't noticed, Soyo has been making their boards linux-compliant for a long time now. It's OEM companies that need to be more linux-compliant, and less troublesome with their drivers.

      Even reinstalling Windows on a computer which came with a restore partition without using said restore partition to do it is a hassle due to drivers...

      --
      In SOVIET RUSSIA... erm...NSA AMERICA, the Internet logs onto YOU!
    2. Re:Where's Linux??? by Ciderx · · Score: 2, Informative

      possibly because they are doing some neat tricks with their drivers which they have spent a lot of time and money to develop and don't want to just hand over said secrets to their rivals?

    3. Re:Where's Linux??? by jonadab · · Score: 2, Interesting

      The only issue I've had with motherboards is getting any OS (not just
      Linux, but Windows too) to use the slipshot onboard junk (onboard
      sound and video mostly; the onboard LAN has only given me trouble
      a couple of times). I've basically concluded that when you buy
      a motherboard you should assume if you don't know otherwise that
      you will have to buy separate sound and video cards even if they
      are supposedly included onboard, so you shouldn't consider a board
      that lacks these onboard components to be inferior in any way; if
      anything, it's probably better.

      And I agree about motherboards not having bad Linux support (if
      you discount problems with cheap onboard sound and video; as far
      as onboard LAN, given the price of ethernet cards these days, I'm
      dubious as to why anyone would care whether the onboard LAN works).
      I've had trouble with soundcards, been lucky with modems (which
      seem to give a lot of people trouble), and heard horror stories
      about video cards (my advice: buy Matrox unless you really need
      the gamer-style 3D junk; my Mystique has worked OOTB with every
      OS I've tried it with and does great 2D), but I've not had Linux
      give me trouble about running on any particular motherboard yet.

      --
      Cut that out, or I will ship you to Norilsk in a box.
  4. Motherboard as a commodity... by MosesJones · · Score: 4, Interesting


    The problem with assuming that the motherboard CEOs are going to be driving the market is that it misses the fact that there are so many. This happens in commodity markets which become well understood and have a relatively low R&D expense. Higher levels of R&D (for instance graphics cards) mean less competition and higher turnover of companies. The motherboard people provide a required commodity in a computer that is a bit more complex that the power supply, but it is not what will drive the industry forwards.

    These are followers, not leaders, of the industry. Just because they plug-in other peoples processors to specs created by those other people does not mean that they innovate the market. Its an interesting read from people who can see their part of the market, but it doesn't give a roadmap for the longer term.

    Now what I'd like to see would be a closed room discussion with CCTV cameras between, Jobs, Ellison, Gates and McNeally.... with knives. THAT would tell you which way the market was going :-)

    --
    An Eye for an Eye will make the whole world blind - Gandhi
    1. Re:Motherboard as a commodity... by jkrise · · Score: 3, Insightful

      The problem ...motherboard CEOs are going to be driving the market ... there are so many. This happens in commodity markets

      This is actually a good thing. In fact it's the redeeming aspect when Intel makes chipsets that make running Linux a tough experience. A large no. of mobo mfrs means more slaves for MS/Intel to buy out / contain. The market stays a commodity market this way.

      which become well understood and have a relatively low R&D expense

      Actually, we 'think' that the mobo business is a well-understood one. How many of us know the role of mobos in the Palladium effort? How many u'stand the compulsions of BIOS writers like AMI who act as poodles to gorillas? And lastly, 5 mobos with the same chipset give 5 different benchmark results. How does this happen? In a truly commodity market, the only differentiator is price, not performance or quality.

      Just because they plug-in other peoples processors to specs created by those other people does not mean that they innovate the market.

      Processor alone does not a mobo make. In fact, a cheap mobo can screw the performance figures of a top CPU. Mobo mfrs innovate by NOT adopting Palladium, designing own chipsets, etc. It's the rest of the folks - CPU makers, video card makers, s/w writers, etc. that don't innovate.

      "what I'd like to see would be a closed room discussion with CCTV cameras between, Jobs, Ellison, Gates and McNeally.... with knives."

      Actually all 4 of them have enuff money for 100s of lifetimes, and are unlikely to care two hoots about where the tech world is heading. You'd get better results with Bill Gates, RMS, Linus Torvalds, Slashdot Jack and Joe ServicePack - no knives, no censorship, no ducking questions - in full public view. That should be interesting.

      -

      --
      If you keep throwing chairs, one day you'll break windows....
  5. From what I can see... by X-wes · · Score: 2, Informative

    One-sentence summary:

    The article appears to focus on an inititive from Anandtech to unify the thoughts of 13 major mainboard manufacturing big bosses to point the industry where it wants to go.

    Personally, however, I am not completely in favour of such an idea. I am not knowledgeable in hardware design/manufacture. I do know, however, that in the software world (or perhaps only in free/open-source/open-minded software), a large group of people slowly nudge a project where the users want it to go. Besides the obvious difference that hardware is very physical, what stops a group of people with common interests to draft up their own freely-distrubutable mainboard specs and see if they can start a bit of a new way of thinking? Perhaps the bar is raised too high already? Or am I missing something?

  6. Re:Can someone summarise this for me? by Gleng · · Score: 3, Funny

    Well, it's an interesting piece from AnandTech. It tells us about what you get when you gather 13 of the most influential CEOs in the motherboard market. You get an excellent avenue to understand where this industry is headed. You find out what the heads of the motherboard industry think about everything from AMD's Opteron to the future of the worldwide economy in our first quarterly CEO Forum.

    Is that ok?

    --
    "Proudly Posting Without Reading The Article"
  7. PC or Console? by DigiShaman · · Score: 4, Insightful

    It's getting to the point that having everything on-board on the MoBo is actually a good idea. They are cheap, and despensible. If something goes wrong, you simply swap out the board and you end up getting an upgrade to the rest of the components in the processes. At this point, with all-in-one boards becomming more and more speciallized like the nForce from nVidia, it's starting to look like the PC is becomming more console like in nature. As for the gaming consoles of today, we can just look at the PS2. It's platform can function as a PC basically with the added network interface and USB ports. And the GameCube is basically a mini Apple. It has an IBM CPU with ATI graphics. If it had any more memory, it could prolly run OSX. Basically, each generation the line between what defines PC and Console blur more and more.

    --
    Life is not for the lazy.
  8. The question they didn't ask by Zog+The+Undeniable · · Score: 4, Funny

    Will you continue to save 2 cents per board by using cheap electrolytic capacitors that leak after 12 months' use?

    --
    When I am king, you will be first against the wall.
  9. No way! by Gleng · · Score: 5, Funny

    I basically copy and paste the article summary from the front page as a weak attempt at humour (I have flu so it's also my best shot) and someone mods it as interesting.

    It seems people don't even read the front page anymore!

    --
    "Proudly Posting Without Reading The Article"
  10. No mention of small stuff by fearlessrogue · · Score: 2, Insightful

    Nothing about mini-itx? What the heck.

    This article said little to nothing. The only part of interest was what the ceo's thought the effect 9/11 were.

    --

    Everything Zen;
    Everything Zen;
    I don't think so!!!
  11. Attack of the clones by XNormal · · Score: 4, Insightful

    I find it interesting that CEO#5 on question 1 refers to "clone market". This term used to be popular when the "real" PC was IBM and the cheap Taiwanese compatibles were "clones" but it's been a long time since I last heard anyone refer to a generic PC as a "clone".

    --
    Stop worrying about the risks of nuclear power and start worrying about the risks of not using nuclear power.
  12. What do you get... by Anonymous Coward · · Score: 4, Insightful

    "What do you get when you gather 13 of the most influential CEOs in the motherboard market? "

    A cartel?

    Bet you any money they still won't be able to produce laptop-sized motherboards for sale to the general public - presumably to ensure that you can't get a decent laptop for less than £1300.

  13. questionable value by ReallyQuietGuy · · Score: 5, Interesting

    (a) all of these vendors are ultimately competitors. surely the things they will publicly agree on as "good/bad/whatever" will be agreed on because it is the lowest common denominator, blindingly obvious, or otherwise something that does not give away internal development hints nor affect the bottom line (b) all of these vendors are ultimately in thrall to the one big kahuna of the motherboard industry, Intel. By this I don't mean in terms of motherboards shipped (even though Intel does ship a whole lot) - I mean in terms of the CPUs used and the chipsets supplied. Which one of these CEOs is going to give the skinny on strong-arm-elbow-twisting, e.g. anti-VIA action, etc.? The CEO that is shorting his own stock, that's who. So they DO talk some about Intel (Nvidia's interactions etc.) - what's it really worth? Are they REALLy telling you the inside news? (c) historically industry predictions have always been fucked up. One big reason why Moore's "law" is repeatedly cited is because it's one of the few predictions that came out more-or-less true: where are our flying cars, robot helpers, etc? nowhere, that's where. "motherboards will get smaller". Excellent prediction, Sherlock. Let me predict another: the model numbers will increment. This kind of "news" is the kind of pap that rubbish news/journos push out, like how all those articles trumpeting the impact of the dotcoms right up until the bubble burst.

  14. Quick Summary by mattr · · Score: 2, Interesting
    Well I slammed Anandtech for selling Microsoft a link to every time the word "business", "technology", or "applications" shows up even when it is in a direct quote from the CEOs they are interviewing. Let's get a quick recap!

    • 4 questions about the economy (it's getting a little better but not stellar)
    • 2 questions about future goals (market consolidation and cost pressures will continue, so we'll play it smart)
    • 1 question on China (it's cheaper there)
    • 2 questions blindsided by simultaneous press releases
    • 1 interesting (but not earthshattering) question about predominance of graphics chipset manufacturers. Unfortunately they all answered differently so no followup except a note about ATI's deal with Intel.
    On second thought Anandtech's problem with ethical advertising is perhaps moot since they hardly made the success this article is portrayed to be. Lukewarm answers with little relevance to most Slashdot readers.

    Think of the questions they could have asked! I thought maybe they would pull a fast one by getting grassroots support for NVIDIA onboard but nope. Sony (who have just announced they will use their own chips in the future) has experimented with manufacturing based on user requests. And there ought to be quite a lot of competition if 20 companies are involved. How come there is no attempt to laser in on how to make use of this competition by announcing plans for exciting technology, modularity, form factors, even information most people don't know about, like how many motherboards you have to buy before you can ask them for custom designs? Are we just reading about cloneheads or are we reading about the killers of the Onyx? Come on!

    Here is an example. I recently saw the Grape supercomputer chip which was built in Japan for astronomical calculations being used for simulation of molecules (van der waals and other forces) for bioinformatics. The thing ran off a linux box. Now these chips are maybe a bit hairy and custom, certainly only a handful around. But Apple's Altivec vector processor has proven to be one of the reasons people are using their machines in the bioinfo industry (one of the few growing ones right now).

    I mean geez, not even any information about on-board digital video encoding support or things which might even have some impact on say linux pvrs or consumer demand. What about onboard support for high speed communications like GB ethernet, 802.11g, 3G/4G, firewire?

    How about some information about motherboard manufacturers offering some juicy performance or (shudder) some words on maybe reversing the trend toward planned obsolescense? Would you not pay a little more for a motherboard that could stick with the next generation of chips without having to be thrown in the closet?

  15. OK Fine... It was modded up, good for you, but by Anonymous Coward · · Score: 4, Funny

    FOR THE LOVE OF GOD LEARN TO USE PARAGRAPHS



    blah blah blah blah blah blah blah blah blah blah

  16. What do you get? by SnappingTurtle · · Score: 2, Funny
    What do you get when you gather 13 of the most influential CEOs in the motherboard market?

    The mother of all motherboards?

    Well sheesh, somebody had to say it.

    --
    I've found that my posts don't format quite right w/o a sig.