Middle East Sees Surge In Console Use

Thanks to Gamesindustry.biz for their report on the expansion of the traditionally quiet videogame market in the Middle East, covering Sony's announcement that "...combined sales of the PSone and PS2 have broken the 3 million unit mark... making the region into the fastest growing games market in the world - with sales expected to double for PS2 next year." The article also, interestingly, points out: "Sony's success in the area lends further weight to Europe's claim to be the world's largest games market."

Comments

Re:The culture infection begins!

[WildBeast]

Actually they are doing all that.

Re:sorry but middle east!=europe.

[Dot.Com.CEO]

In every global company there is this thing called EMEA (European and Middle Eastern Area). It has become global practice in multinationals to count EMEA earnings, as opposed to European, EU, Middle Eastern etc. It has nothing to do with geography and everything to do with management practices. In short, the middle east is too small a market (monetarily speaking) to warrant its structural independence and whoever gets to manage Europe manages the Middle East as well. I have actually never met someone who worked for a multinational in such a capacity who was a European area manager as opposed to EMEA. Sony, of course, might be an exception but I somehow doubt it.