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EA And ESPN Team Up, Despite Sega Deal

Thanks to GameSpot for their story announcing that Electronic Arts' Madden franchise will sponsor a pre-game show on TV network ESPN, in which the hosts "...will use footage of EA Sports' Madden NFL 2004 game... as a visual aid in helping to explain and illustrate NFL strategy and matchups." However, as the article points out, "EA Sports' sponsorship of an ESPN show calls into question Sega's current exclusive multiyear licensing deal with the sports network, announced last year" - and amusingly, this Yahoo article points out "ESPN.com's new games Web site, ESPN Gamer, gave 'Madden' a higher review than 'ESPN NFL Football'."

1 of 19 comments (clear)

  1. Re:Well Duh by Acidic_Diarrhea · · Score: 0, Troll

    Quite right - even though a company has a stake in the product, if you have a holding which reviews such products, you're supposed to be impartial. simoniker calls this "amusing" for some reason. I don't understand why that is amusing. In this time of corporate shilling and reviews that are really just product ads, isn't it refreshing to see that at least ESPN's reviews aren't based on corporate synergy. This also makes me question what exactly is going on at Slashdot. It would appear that ESPN's policy of honesty is laughable to simoniker. simoniker, why is that amusing to you? Are Slashdot editors going to favor everything from VA-Linux because of the corporate relationship or will the Slashdot editors be sources of opinion that are not based on the stock price of VA-Linux? I am interested in why this would be considered amusing at Slashdot.

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