EA And ESPN Team Up, Despite Sega Deal

Posted by simoniker on Monday September 8, 2003 @09:32AM from the my-back-was-just-turned-and dept.

Thanks to GameSpot for their story announcing that Electronic Arts' Madden franchise will sponsor a pre-game show on TV network ESPN, in which the hosts "...will use footage of EA Sports' Madden NFL 2004 game... as a visual aid in helping to explain and illustrate NFL strategy and matchups." However, as the article points out, "EA Sports' sponsorship of an ESPN show calls into question Sega's current exclusive multiyear licensing deal with the sports network, announced last year" - and amusingly, this Yahoo article points out "ESPN.com's new games Web site, ESPN Gamer, gave 'Madden' a higher review than 'ESPN NFL Football'."

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Well Duh by BigDork1001 · 2003-09-08 10:12 · Score: 3, Insightful

"ESPN.com's new games Web site, ESPN Gamer, gave 'Madden' a higher review than 'ESPN NFL Football'."
Maybe because Madden is a better game? Just because it's ESPN Football doesn't mean that ESPN can't be impartial and not give another game a higher rating.

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"Armed forces abroad are of little value unless there is prudent counsel at home" - Cicero