Building Better Spam

henbane writes "Cringely is plugging a new method of advertising from Dr. Jim Kowalick and Mario Fantoni. Their book entitled 'E-Mailing Your Way to Sales With the Taguchi Approach' is out in the autumn. What could be worse than a method which increases the returns on spam?"

Comments

What does this have to do with spam?

[NineNine]

Did anybody RTFA? What does this have to do with spam? This is a originally a way of improving processes, primarily in engineering and/or manufacturing. Now, it's been applied to marketing. Since when is all spam considered marketing? I give this article a -1, Troll.

Taguchi Method

[robbyjo]

For those of you interested on learning Taguchi method. Here's a good intro.

Re:He doesn't plug spamming

[SarekOfVulcan]

This sounds like it shares some basic principles with Pairwise Testing. Basically, the theory here is that a large percentage of bugs come in through the combination of two inputs. So, if there are 10 bits in a flag, you need to only make sure that each pair shows up once: with various constraints, I got down from 1024 to 12 values to check on a recent test.

Check out http://www.developsense.com/testing/PairwiseTestin g.html for a better explanation, or anything else Google brings up for you.

Re:What could be worse...

[azav]

If you read the article, this is not about spam. It is about using an engineering methodology to identify and reduce variables that affect the successful outcome of a product. This approach is then being turned to advertising and marketing. If anything, it will produce a less annoying advertising message. Something I'm sure we all would not mind seeing.

The title of the Slashdot article is misleading.