Track a Soda Can with GPS?

Posted by michael on Tuesday September 30, 2003 @08:21AM from the drink-pepsi dept.

I am Kobayashi writes "According to the Indianapolis Star Online, next summer Coca-cola will feature a promotion in which winners will be located by satellites tracking GPS devices implanted in the winning cans.... Hopefully they track you fast before you throw-away (or recycle) your winning can...." And in another bit of Coke news, they've got a new high-tech billboard: jhkoh writes "Reuters/Yahoo is reporting that Coca-Cola has unveiled an 'intelligent' billboard in London's Piccadilly Circus -- at 99 feet wide, the world's biggest -- that supposedly will respond to weather, movement, and SMS text messages. The billboard itself is 52 square meters of LED display. How soon before someone hacks it?"

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Geocaching by Davak · 2003-09-30 08:24 · Score: 4, Interesting

What an odd bastardization of Geocaching!
Geocaching is exploring for objects other people have hidden using GPS. It's a blast and very addictive.

However, GPS does not send signals... it only receives... How are they going to track people?

Davak
So... by glenrm · 2003-09-30 08:26 · Score: 3, Interesting

Coca-Cola and the Howard Dean campaign are new slashdot advertisers?

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Onward to the Aether Sphere!