Slashdot Mirror


Group Asks Gov't to Crack Down on Product Placement

Buck Mulligan writes "The rise of commercial-skipping Tivo has resulted in greater reliance on "product placement," and Commercial Alert has filed a petition (pdf) with the Federal Trade Commission urging the agency to crack down on the practice. Gary Ruskin of Commercial Alert writes: "The interweaving of advertising and programming has become so routine that television networks now are selling to advertisers a measure of control over aspects of their programming. Some programs are so packed with product placements that they are approaching the appearance of infomercials. The head of a company that obtained repeated product placements actually called one such program 'a great infomercial.' Yet these programs typically lack the disclosure required of infomercials to uphold honesty and fair dealing.""

5 of 614 comments (clear)

  1. A little First Post happy?? by (54)T-Dub · · Score: 4, Informative
    Maybe if you read the whole story before clicking reply:
    Yet these programs typically lack the disclosure required of infomercials to uphold honesty and fair dealing.
    --

    "I can not bring myself to believe that if knowledge presents danger, the solution is ignorance" - Isaac Asimov
  2. Re:Just turn the box off... by honeygrl · · Score: 5, Informative

    "If you don't then purchase your TV channels. "

    We do purchse our TV channels. The cable company pays X cents per channel per Y # of customers for each channel they offer. Each channel sets their price. My hubby works for the local cable company and told me the reason cable prices had gone up was because they had been paying 10 cents per channel for Y number of customers and the price had gone up to 30 cents. The stations can pretty much raise the price all they want and people don't complain to them because they don't know how it works. They just complain to the cable company about their prices going up instead.

  3. Re:Howard Stern by tpaddock · · Score: 5, Informative

    It was Kathy Griffin, and she said she got paid to go tour around all the talk shows with her only goal being to advertise the product. She would slip in it in story, and often had to tell the show beforehand that she was there to promote the product.

  4. Re:Product placement is good by eweu · · Score: 2, Informative

    In films characters held bottles labeled 'Beer' and ate from boxes labeled 'Cereal.' Things like that just wouldn't cut it today.

    Worked in Repo Man.

  5. Re:UK has left-wing policies by Nexus+Seven · · Score: 2, Informative

    Taxation isn't that high:

    10% low rate
    22% mid-rate
    40% high rate

    Although I'll acknowledge that "high rate" is a bit of a misnomer these days.
    Compare that to France or Germany's 50-60% tax rate, though...

    you can't get around that BBC is big government-controlled media
    No its not. In fact, government interference with the BBC is specifically prohibited by law. That's why the BBC routinely turns out to be the government's biggest thorn. See the recent situation in the UK with the BBC and the government battling it out as an example.

    ...government control of health care...
    Only in America is free health care "left wing", despite the fact that it's universally available in every other western nation.

    ...most of the economy...
    Name me a government owned company...