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Group Asks Gov't to Crack Down on Product Placement
Buck Mulligan writes "The rise of commercial-skipping Tivo has resulted in greater reliance on "product placement," and Commercial Alert has filed a petition (pdf) with the Federal Trade Commission urging the agency to crack down on the practice. Gary Ruskin of Commercial Alert writes: "The interweaving of advertising and programming has become so routine that television networks now are selling to advertisers a measure of control over aspects of their programming. Some programs are so packed with product placements that they are approaching the appearance of infomercials. The head of a company that obtained repeated product placements actually called one such program 'a great infomercial.' Yet these programs typically lack the disclosure required of infomercials to uphold honesty and fair dealing.""
Why should companies be prevented by the government from doing product placement? Now, if a program sucks because of product placement, people will stop watching the program, and the company that makes the product will stop doing the product placement. Let the market control how shitty TV programs are and stop bringing government into every damn thing.
This is one thing I strongly disagree with. The government should not step in and tell us wether or not we can place certain products or use certain 'props' in tv shows, movies, or anything else.. If people hate the advertising that goes with tv programming, then they should boycott it all together or complain to the people who create the shows. Having the government regulate it is definitely restricting our civil rights.
Just when you make it idiotproof, some idiot builds a better idiot.
I know it sounds wierd... but people need to realize that watching TV is not a right. And the producers of programs need to be compensated for their production.
Do you want the governemnt to get larger and create more regulation? Do you want free TV? If so then expect commericals. Expect product placement. If you don't then purchase your TV channels. Or just turn the silly thing off.
Read a book. Perferably a classic... but that's another topic.
Ted
Fantasy remains a human right; we make in our measure and in our derivative mode... -- JRR Tolkien
What kind of title is this really? To use something not even written properly is digraceful I mean what teh fsck? [source listed on pdf]
Hollywood needs to stop promoting smoking worldwide
What ever happened to freedom of choice? Philip Morris co isn't forcing anyone to smoke, nor is Hollywood. People make their own decisions and not some advertiser.
The tobacco industry recruits and retains smokers by associating its products with excitement, sex, wealth, rebellion, and independence. Films are a powerful way to make this connection---and, as a paper in this week's issue of Tobacco Control shows,1 they succeed.
Retains smokers with sex, wealth, rebellion? Shit where is my money, and sex? I smoke because I choose to, and I know the consequences of my actions. I am not being misled by anyone but myself for smoking. These lobby groups distort facts, and this request is ridiculous. Personally I think this group should have specified a "specific" company, as their current demand can affect anyone advertising. Say someone on Friends drinking Pepsi, get realistic what would they expect a cloudy dot around anything with a label? Oh Please, Patriot Act for advertising now. Shoddy article, unrealistic demand.
MoFscker
Right. But they still have all those rules about fraud.
Show us an example of a bad product placement, one that would be changed by requirements of "honesty and fair dealing," and then perhaps we can consider laws to rectify the problem.
Otherwise, no one cares.
There are no trails. There are no trees out here.
Do you ever watch Entertainment Tonight? Who do you think pays for that show... could it be... movie studios?
Seriously, it's one big infomercial, only you don't notice because "entertainment news" is a genre that predates our notions of product placement.
Banning this sort of commercial speech would mean the end of television as we know it in the U.S., because most shows (especially game shows and "reality" programs) rely to some degree on the income generated by loan-outs, trade-outs, and outright sponsorship. In other words, not gonna happen.
I'd say mission accomplished.
-- lk t lv ll th vwls t f wrds. T svs lts f tm t wrt bt ts pn n th ss t rd nd mks m lk lk cmplt dpsht.
The problem in advertising today is that the market is saturated. Every vertical and horizontal surface, every book, every magazine, TV show, radio show, tape, dvd, CD insert, restaurant menu, bathroom, cereal box, and milk jug in America is covered with one form of advertisement or another. It's become so much static to most people that the best the most advertisers can hope for is that they flood enough of their trademark or buzzword out there that we'll be imprinted with it and familiar with it enough to maybe buy it if we're in the position to do so.
Most companies now spend more in marketing and advertising than they do on research and development. Sometimes like within the pharmaceutical companies it's dispraportionate to say the least (think millions vs. billions). All the while they are ignoring the signs that the consumers they are trying to reach are just overwhelmed, tired, and burnt out. The consumers don't want to get another SMS message about Viagra, they've seen everyone and their brother push 10-10-blah blah blah, they could care less about penis enlargement, they got the oxy-clean and it sucked... and on and on and on. They're tired of getting burned by products that are nothing like they are represented to be and they're tired of seeing advertisements that say absolutely NOTHING about the product (livitra!!!!) They're tired of 1/6 of their screen being taken up by ads during the broadcast and then 22 minutes of an hour long show being commercials. They're frustrated with not being able to watch ANY show without seeing some dumbass branding icon covering a corner of the screen.
And what do the advertisers and networks do in response to this burn out - attempt to stoke the fires by finding NEW ways to reach the customer. HELLO!!! IS ANYONE OUT THERE? IS ANYONE LISTENING?!? YOU'RE SCARING AWAY CUSTOMERS NOT DRAWING THEM IN. They're checking out, they're ditching their TV's, they're watching only DVD's, reading books, hiking. They don't want more ads, they want entertainment, and they sure as hell don't want ads weakly disguised as entertainment, newstainment, infotainment, or any other "snazzy" new term.
So when the industry won't listen and won't learn and won't even attempt to come to the level of the consumer then what choice does the consumer have? Government regulation! Yes it's sad but true. See companies continue to profit not because of growth or new business but by making lower quality products, selling at higher prices, and outsourcing everything imaginable. Then when sales can no longer produce any profit and all of the costs have been cut there are three choices buy out, sell out, sue (rinse and repeat).
Once they take one of these strategies it becomes an endless cycle. They get a few years maybe of more of the same cost cutting out sourcing, growth through acquisition, money from investors who think they see a profit. Then a few years down the line they spin off the businesses again, promise new and better products and start the cycle over.
We see it right now. The RIAA companies have merged so many times that theres hardly anyone left, costs are high despite cost cutting measures, sales are low despite massive marketing efforts. The only out increase advertising and SUE the consumer. 'Of course it's the consumers fault that profits are down and if they just couldn't skip over our advertisements or block them out then they'd have to pay'.
Look at the entertainment market today. You have perfectly good shows being cancelled because advertisers don't know how to market to that group of a million people. They can't figure out what product this demographic or that demographic will respond to so when their spots fail to bring in any new sales they drop it and great shows go away. And who loses - the consumer.
So tell me what are the options? Dropping out doesn't seem to have made TV any better. Most people I know watch maybe a hour or two a week and TV continues to get worse. Movies are crap with few exceptions, music is garbage, I can't pick up a magazine or a newspaper without being frustrated by the amount of ads. How EXACTLY do we get through to the companies that they need to knock it off with all of the damn advertising (aside from direct government regulation).
"Do not be swept up in the momentum of mediocrity." - anon
Maybe it's because the TV programs are fiction.
I have to agree with the original post. I don't see the big deal here. If you don't want to see ads, turn off the tube. If you don't want to see product placements in your TV series, watch different TV series. Or don't watch the TV at all.
Consider this: I pretty much just watch football on TV, which is nothing but product placements -- not just for the various equipment manufacturers and beer companies, but also for the teams themselves. There are no disclaimers necessary, because if the equipment is bad, I'll get a good chance to see it for myself.
If we don't stop this now, then the line between a product placment sitcom and an infomercial becomse a blur. It will be a way for all infomercial creators to get around legistlation meant to protect users against fraud.
"We weren't actually saying that it would not cause harm to eat our product, it was a fictional sitcom"
"I can not bring myself to believe that if knowledge presents danger, the solution is ignorance" - Isaac Asimov