Slashdot Mirror
X10 Files For Chapter 11 Bankruptcy Protection
telstar writes "As a followup to the recent Slashdot story about X10 losing a $4.3 million patent infringement suit over pop-unders, X10, the wireless camera company that 'only last year billed itself as the world's largest online advertiser', have filed for Chapter 11 bankruptcy protection. This allows them to continue to operate, but they'll be shielded from creditors while they reorganize their finances - so rest easy, X10 popups are here to stay."
X10 popups have made the Web what it is today. Losing them would be like losing a part of one's body. I'm glad to hear they will still be with us.
Long live X10!
1) Spend bazillions on new web marketing campaign
2) Alienate web users with pop-unders and fake pr0n
3) ???
4) Bankrupcy!
-- @rjamestaylor on Ello
Read a report on this an hour ago. It seems that X10 has assets of $1-10M, and debts of $10-50M. The three brothers that won the settlement the other day are by far the biggest creditor, so I assume that they get first crack at any assets when X10 goes under. (My prediction there)
So they'll probably get everything that X10 has, and still be short on their settlement. Everyone else will get stiffed, punitive damages against X10 won't be assigned since there's nothing to assign them to, and because it was done under the umbrella of a corporation, the CEO and other execs will walk away with their salaries for the last several years, ready to enter another sleazy line of work.
The best thing about a corporation is that it protects individuals, encouraging risk-taking competitive capitalism. The worst thing about a corporation is that ir protects individuals, encouraging irresponsible and borderline-criminal behaviour.
"People who do stupid things with hazardous materials often die." -- Jim Davidson on alt.folklore.urban
There is no difference between the company X10 that cells the wireless remotes and X10 the company that advertises its wireless cameras all over the place.
Their full name is X10 Wireless Technology. They are also the same company that makes all the home automation software (that was sold for a while by Radioshack).. It's pretty neat stuff. You can hook it up to your computer and control all your lights, etc.. Check it out. You don't need to use their software or interface either, there are plans around, and even Linux software.
It's been a long time, but I seem to recall that although declaring bankruptcy can shield you from normal creditors, it cannot shield you from legal judgements against you. Meaning that the kids who won the 4 million dollar lawsuit should still be getting their 4 million dollars.
And good.
--
RumorsDaily
that are rapidly becoming illegal or at the least highly regulated on the interent. Why is it legal to pop up unwanted windows under OR over the browser without the Expressed Written Concent of the END USER.
I suppose they would argue that by viewing the site said concent is implied, however its hard to know what you are signing up for when you click a link and WHAM you get attacked by unwanted windows containing advertisments, often times, inappropriate material to say the least. would be nice to see a question on the home page of these popup serving pages like: "Would you like to see our ads?"
Unrealistic, yes. but so are some of the laws being proposed that TAKE away from the user experience, and they seem to be passing through as laws easy enough.
Just Say no to pop-ups/pop-unders
So, someone caught X10 with their pants down, so to speak?
~ Whence do you come, slayer of men, or where are you going, conqueror of space?
Well it sounds like they didn't actually spend lots of money on the web advertising campaign - the lawsuit that triggered this bankruptcy was by a pop-under company suing x10 for unpaid bills (among other nonsense). In a strange way it's a karmic balance for x10 to go bankrupt depriving some pop-up "innovators" from getting their bounty.
Having said that, x10 was amazingly successful at their campaign - from a collection of fringe items by a company that no-one knew, to millions in sales and a company whose name we all know well. I also think it's a bit foolish to demonize x10- x10 didn't put ads on the sites you visit--The site put ads there (well, apart from gator but that was a prior story). If you don't like the pop-under ads at a site, blame the site itself not the people paying the bills.
People tend to forget that X10 is a communications protocol designed to send signals over the 60Hz wave in your house's wiring. The X10 Home Solutions Company does not have exculsive rights over the X10 protocol. It's like naming a company TCP/IP. If you'd like to buy home automation devices and not support this company, a simple google search will bring up many companies. I've used SmartHome's products before and have been happy with them. Hell, even IBM got into the game for a while until that part of the business spun off into Home Director Inc.
"Sexy Man" is not a moderation option. -- arose
The lawsuit files by the brothers against X10 had nothing to do with patents. X10 hired them to write the behind-the-scenes code to create their annoying pop-under ads and then chose not to pay them for their work. It appears they had a contract with X10 which is the main reason they won the judgement - AS THEY SHOULD HAVE! Would you like it if your employer chose not to pay you because they just didn't want to? How would you respond to that?
As a followup to the recent Slashdot story about X10 losing a $4.3 million patent infringement suit over pop-unders"...
It wasn't a patent infringement suit. The brothers were suing for money owed for services rendered. The popunder technology isn't even patented, though according to the article it is proprietary.
This distinction was made many times over when the last article was posted, so I was surprised to see this misconception make it into the text of the next article...
In all matters of opinion, our adversaries are insane. -Oscar Wilde