Branding Mozilla: Towards Mozilla 2.0

sgarrity writes "I've written some recommendations for the branding and visual identity of the Mozilla Foundation's project and product line. I argue that the Mozilla Project should adopt a simple, strong, consistent visual identity for the Mozilla products including consistent icons across applications that mesh with the host operating system. Read Branding Mozilla: Towards Mozilla 2.0 and let us know what you think."

Comments

Branding is Cruel

[MonkeyCookie]

Branding is a cruel practice, and should only be used when necessary.

We need to weigh the pros and the cons. Mozilla will undergo a great deal of pain when we apply the branding iron and will no doubt scream in agony. However, we will be able to separate it from the other browsers when it escapes out onto the open range.

Extreme marketing.

[DeadBugs]

This seems to work for other companies so:

Put Mozilla stickers all over San Francisco

Dress people up in Mozilla suits and send them screaming through New York City

Mozilla streakers at sporting events.

A Mozilla based reality show.

Have Mozilla claim their source code is in Linux

Pay companies to give them unrealistic bench marks.

Re:Extreme marketing.

[griffjon]

THAT'S IT!

We all pitch in $10,000USD and get a second commercial in the next superbowl, which features the Moz development team singing an off tune inspirational song!

Re:We can't have 2.0 yet!

[AmishSlayer]

based on past history
as opposed to future history ;)

sorry I couldn't resist.

Secret to Branding

[borkus]

1. Take your basic product name - ie, "Mozilla".
2. Get permission from a celebrity to put their name in front of it.
3. Put next year's number on the end.
4. Add the letter's "X", "XP" or some abbreviation
with an "X" in it.

Therefore, Mozilla 2.0 should really be -
Madden Mozilla 2004 SSX