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Google Considering IPO Auction Online

HackerStickers writes "An article in the Financial Times states that Google could be considering doing their IPO online via an auction versus the standard methods of raising funds early next year. The article points out that auctioning it could bring in a larger chunk of cash for the company. Would you bid on a piece of Google?"

17 of 271 comments (clear)

  1. IPO=Death by Marxist+Commentary · · Score: 5, Insightful

    By becoming public, google loses the ability to continue with constant steady growth and innovative R&D. These things will invariably lead to short sighted planning by the management to "make the numbers" for the next quarter, 6 months, or year. "Growth" will be expected year after year - the innovative ideas that have made google so successful will give way.

    No, I won't bid on a share. I would hope that the IPO never happens, as google is still a quality company. I would hate to see that all change.

    1. Re:IPO=Death by Threni · · Score: 5, Insightful

      "would attract people that are in tune with google's ideals and previous strategies"

      No, it will attract people who believe they can make money from buy/selling stock.

    2. Re:IPO=Death by seschmi · · Score: 5, Interesting

      It actually depends on the expectations of the shareholders, if an IPO leads to the death of a company. Normally a company is expected to be worth a certain multiple of its earnings (or better, the cashflow, because cashflow is difficult to forge). A normal multiple would be 10, which gives me a 10% return rate (I buy the company for 100 and get 10 out of it every year). If google has USD 100 Mio of earnings, it's worth would be USD 1000 Mio, if valued this way. This of course would be a fair value, because it enables them to pay their investors an annual dividend of 10% of the stock price, even without any growth. In this scenario, they could stay in their search-engine-business, something they can (obviously) handle successful. The problem is, google will not aim at a valuation of one billion, they will aim at a valuation that is about ten times higher. And that means, they will have to grow a lot in a short time, something that will propably kill them.

    3. Re:IPO=Death by Ab0rtRetryFail · · Score: 4, Interesting

      Quoth the Leftist Analysis:
      "By becoming public, google loses the ability to continue with constant steady growth and innovative R&D. These things will invariably lead to short sighted planning by the management to "make the numbers" for the next quarter, 6 months, or year. "Growth" will be expected year after year - the innovative ideas that have made google so successful will give way."

      I think that Google could still do this as a public company. There are a handful of companies now that do NOT issue quarterly guidance, focusing instead on the long-term (like they should, IMHO). These aren't small companies either -- I know Coca-cola does it. Google doesn't necesarily have to issue quarterly guidance if it doesnt want to. I think it has a commanding enough position (and certainly would have a top spot on the exchange if they went public) to not have to kowtow to the Street. I for one would LOVE a Google IPO -- the interest it would create would be tremendously beneficial to my portfolio. I don't think would signals the end of the Google we all know and love -- selling shares to the public is not the same as selling your soul. As long as Google has smart, talented people working for them, and as long as they gaze over their shoulder to see Yahoo and M$ breathing down their throat, I think they'll stay the same, IPO or not.

    4. Re:IPO=Death by leerpm · · Score: 4, Insightful

      "By becoming public, google loses the ability to continue with constant steady growth and innovative R&D. These things will invariably lead to short sighted planning by the management to "make the numbers" for the next quarter, 6 months, or year. "Growth" will be expected year after year - the innovative ideas that have made google so successful will give way."

      Actually, quite the opposite. By staying private they lose the ability to keep the talent on board by issuing those high-valued employees stock in the company. Sergey Brin himself has mentioned this several times in the past. While being private gives the company more freedom with its financial affairs, it needs an IPO to keep growing and move forward.

    5. Re:IPO=Death by seschmi · · Score: 4, Insightful

      With an IPO, you simply get the ability to pay in promises instead of cash. If you promise to grow X per cent during the next y years, this will raise the share price and capital increase will exchange that share price for cash.

      Same with the employees - instead of giving them more cash, you give them promises (called "stock options").

      Sounds nice, the only question is wether people believe you or not. I've myself owned promises (stock options) worth several millions some time ago (worthless now, of course), so I prefer cash instead.

      Furthermore: You don't need an IPO to give shares to your employees. Shares entitle their owners to get parts of the earnings, so if the company performs well, the employees will participate in this, even if the company is not public.

  2. Yeah, I would... by WIAKywbfatw · · Score: 4, Funny

    I'd pay $20 a share for a stake. Uhh, I mean $22. No, wait, make that $24. Did I say $24? Darn, I meant $26. No, I take that back, what I really meant was...

    --

    "Accept that some days you are the pigeon, and some days you are the statue." - David Brent, Wernham Hogg
  3. Re:Way too expensive... by Anonymous Coward · · Score: 4, Insightful

    Hey, unless you're a brokerage house, you'll probably end up paying what you would have, or maybe even a little less, while google will get considerably more.

    I don't see a down side to cutting out the old boy network. Hell, maybe it will be a trend, where merit as opposed to heredity or nepotism determine who can get ahead.

  4. I always feared the day they'd IPO! by John_Booty · · Score: 4, Insightful

    When you open up your company for outside investment, that's when a lot of companies go to shit. When you're privately-owned, you can be content to simply turn a nice profit every year.

    When you have an IPO, though, your company is worthless to investors unless you continually grow and grow and grow.

    Google could continue doing what they're doing right now and maintain a constant level of profit (assuming they're profitable right now, which they supposedly are). But if they hae an IPO they're going to have to try more and more ways to wring more and more money out of investors and users. Get ready for what may be the slow degradation of one of the last "pure" and amazing things on the web...

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    OtakuBooty.com: Smart, funny, sexy nerds.
  5. I'd buy, but not in an auction by merryprankster · · Score: 5, Insightful


    Every day punters are likely to want a piece of Google in a big way. The global reach of the brand and the sentimentality with which the everday web user regards it mean that folks are likely to think that it is worth investing in. But this is where where the auction model completely falls down.

    The article states that the price could get pushed up as high as $100 billion in an auction - for a company that makes $150 million a year??! This is complete .con madness.

    Google directors get to save a small percentage of the billions they are going to make by skipping on underwriting charges, but the potential for the price being pushed to an artificial high in a auction before a catastrophic crash are large.

  6. Interesting, But Not Innovative by Bloodmoon1 · · Score: 5, Informative

    While interesting, this isn't the first time a company has done this. In April, 1999 a company called Ravenswood sold 1,150,000 shares online in an IPO auction. Several other companies since have, including Salon.com and Andover.net. Here's a summary of how they went.

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  7. IPO only good for short term by optisonic · · Score: 5, Insightful

    Google is one of the few companies that regularly and consistently produces USEFUL functions for the world on a large scale. No one competing for the same market segment even comes close at this time.

    Unfortunately when companies IPO, that means that they lose control over company direction and quality. As soon as people have a vested interest in the company, the race to profitability is on. This hurts the development cycle and the processes which control the quality of product. Investors are very demanding and GREEDY. Greed always rears its ugly head and forces companies to release more quickly and with lower costs to attain the extreme profitability that is required by the public.

    Sure if you buy in then you can get a cash cow and end up sitting pretty for a while. Just know that over time people always want more money faster than it is currently being earned. This results in unrealistic schemes to achieve such goals.

    Some would argue that more money means better product, but I know first hand that more money means more greed and investors would rather have money than good product. This means more regular changes internally to keep up with good profitability ratings.

    Fortunately others are starting to compete for this space as well and even if Google looses it's cool due to investor demands, others will be ready to seize opportunity for improvement. Too bad it likely won't be the same Google that we (everyone I know) love today.

    -BJ

  8. Sure they'll get more money. . . by Fritz+Benwalla · · Score: 5, Funny

    Of course they'll make more money with a Google-run auction:

    "I bid twenty dollars per share"

    Did you mean: thirty dollars per share?

    --

    Believe me, I'm as surprised by my comment as you are.
  9. Re:Uhm, yes, I would, but not immediately by letxa2000 · · Score: 5, Interesting
    As they said, an auction would net Google more money. That means the investor would pay more which lessens the urge to actually participate. Of course, it at least gives you the option to participate in the IPO whereas normally only good friends of important people get to participate.

    It seems, though, that an auction will mean that everyone will pay the maximum amount for the shares rather than a tempting IPO amount. So instead of some people getting in at a $10 IPO value (for example) and riding it to $100, everyone will have to pay $100 each and there will be no IPO ride.

    What this means to me that there is no pressing reason why I should participate in the IPO. Presumably the auction will set a price very close to what it will be trading at when shares become available through traditional channels, so why bother? Just wait a few days and see how the stock moves. IPOs in the past have been tempting for investors because there is an expectation it will rise quickly, so everyone wants in. If the IPO is at the "already risen" stock price then there's no rush to get in at the very beginning since a few days later will be essentially the same price on the open market.

    This only makes sense for Google, and only the owners. As someone else has said, they already have good profit and I doubt they need more to grow the company. If the company doesn't have any plans on why it needs/wants $15 billion (other than to make a few owners rich) I'd be skeptical of giving it to them.

  10. I want it NOW by wowbagger · · Score: 4, Insightful

    I want it NOW

    This is not a reference to the Google stock, but rather to the pervasive attitude in today's society that is leading to our downfall as a civilization.

    I want it NOW - as in, "I am unwilling to wait, and do the sensible thing, so I will do something completely stupid to get this right now."

    Rather than waiting to earn and save enough money to buy (that plasma display|that new video card|that big SUV|...) people just charge it on the ol' credit card. Result - most of their income goes to servicing their debt.

    Companies are like this, as well. Rather than borrowing money from a bank, or folding some profits back into R&D, they look for the immediate solution - "Let's sell off part of the company!" Unfortunately, unlike a bank debt which is designed to go away after a time (when you pay it off), selling off part of the company as stock is almost impossible to reverse. True, a company can try to buy back the outstanding shares, but as they do so, the cost of the outstanding shares will rise, and they are unlikely to ever be able to buy them back.

    And I am sorry, but any employee who is swayed by stock options IS A TOTAL FSCKING MORON. The only way stock options are valuable is if the stock price of the company significantly increases from the time the options are granted to the time they are vested. As other posters have pointed out, this leads to a company trying to grow continuously, which is simply not possible. As a result, eventually you will get stock options that don't significantly appreciate in value.

    There are better ways to "incentivize" an employee (that was the very term that was used by my boss as I was offered stock options - which were so far under water when the company was bought out that I was offered one whole dollar for the lot). A profit sharing plan, in which a percentage of the company's profits are credited to an account in the employee's name, with a vesting period, is FAR MORE effective at giving a key employee a reason to stay than stock options - the employee can SEE the value, can SEE the exact amounts of money he is walking away from, and that value DOES NOT FLUCTUATE as the market varies - hence the employee is unlikely to walk away at an uptick, as upticks and downturns simply don't happen.

    Lastly, the whole purpose of playing the stock market has changed. It used to be a means by which you invested you money in a stock in return for dividends - converting cash into an annuity, thus attempting to guarantee youself an ongoing income, while still having the money available for use if needed. In that mode, the stock market is a non-zero sum game - you can gain value without somebody else losing value.

    But now, the stock market is played like a trading card game - the idea of holding a stock for years is gone, buy it today and sell it tomorrow, lather rinse repeat. When it is played like that, the stock market becomes a zero-sum game - if I make money on the market somebody else had to lose - if I bought it low from you, then you lost your chance to make money, and if I sell high to you, you are losing money to me.

    As a result, since in a zero-sum game everybody is in direct competition with everybody else with little motivation to co-operate, you get the "dog-eat-dog" mindset we see today.

    No, I hope Google does NOT IPO. Yes, it would be nice to be able to buy a few shares of a well-run company who's management is planning for the long term. However, the odds of Google remaining such a company after IPO are vanishingly small. To paraphrase Marx (Groucho, not Karl) - "I wouldn't want to own stock in a company that would sell it to me."

  11. Deja Vu? by plasticmillion · · Score: 4, Interesting
    The interesting thing about this story is not the potentially bloated valuation that Google will aim for. Did you think that people learn from their mistakes? Come on, now! The Google founders have the right to be billionaires too, dammit. Much more relevant is the idea of using an online auction for the IPO. I guess this is common knowledge, but generally IPOs go through an investment bank like Goldman Sachs or Morgan Stanley, who feed the IPO shares to their valued customers for some artificially low price. Everyone makes money... unless, that is, you're not already rich.

    I've felt for a long time that this is an affront to capitalism (yeah, I'm a capitalist... go ahead and mod me down). The only people who make big money did essentially nothing to earn it, besides the company founders who took big risk and make less than they could since the banks keep the price down to make sure they sell the whole float.

    At the same time, we've been here before, as this Forbes article from early 2001 describes. Earlier efforts to make IPOs more efficient and democratic failed. It's not clear to me whether this was due to the coincidental collapse of the tech IPO market, or whether it was the result of a coordinate sabotage effort by the big investment banks. (Or maybe, just maybe those banks really do add some value by getting their big customers to serve as market makers).

    Google has about as much market clout as I can imagine, so if they decide to go for it, this will serve as a good acid test. If the IPO goes off successfully as an online auction, this probably means that the earlier efforts were just bad timing. If it fails, I might smell a conspiracy.

  12. Warning to moderators! About Everyman. by hkmwbz · · Score: 4, Interesting

    (I know I may burn some karma on this, but it is worth it if I can contribute to putting an end to Everyman's lies about Google.)

    Warning: Before modding the parent post, you should know that "Everyman" is the Slashdot alias of Mr. Daniel Brandt, who owns google-watch.org.

    I have pointed out many times that google-watch.org is a site full of lies and deception. The reason the site was set up in the first place was that Mr. Brandt didn't think that he got a high enough PageRank, and that his obscure pages about various subjects should rank above other, more informative and popular sources of information on the same subjects. When his obscure site with a page about Donald Rumsfeld did not get a high rank on Google for obvious reasons, he set out on a personal vendetta against the search engine.

    In other words, he is not making that site for the good of us all, but to spread FUD about Google. It is a good thing to keep an eye on powerful companies, but this is over the top - it is ridiculous.

    Before falling for Brandt's lies and deceptions, please visit Google-watch-watch.org, which exposes his misleading site for what it is.

    This latest post on Slashdot is just the latest post in the series of strawman arguments Mr. Brandt is using to try to destroy Google. Also, he still hasn't answered my last reply to him, where I pointed out his hypocrisy, when he complains about how Salon writes a misleading article about him (yeah, right...).

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