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Nintendo Comment On Alleged Problems

Thanks to GMR Magazine for their feature interviewing Nintendo executives about alleged issues with their console strategy, as "a sentiment spreading throughout the industry holds that Nintendo is marching its own way right out of the home-console business." Perrin Kaplan of Nintendo suggests there are three ways to look at her company's position: "One would be how we are doing financially, and we're clearly No. 1. Second, where are we perceptionwise, and we suffer being third there. And then the third is the actual reality of the market share, and I'd say that we're No. 2 worldwide." She also takes Xbox to task, suggesting Microsoft's console may be too adult-oriented: "They chose to pick a certain segment of the demographic, and Microsoft is having a heck of a time expanding out of that. That's their niche, the older guy."

13 of 111 comments (clear)

  1. Sounds right to me by semprebon · · Score: 5, Insightful

    When we got a console for our kids, we picked GameCube over XBox for because GameCube seemed to have more kid-friendly games, so there is some truth in what he says.

    On the other hand, being percived as more mature can't hurt XBox sales in the long run as those kids get older.

    --
    Andrew Semprebon EQ Systems Inc.
    1. Re:Sounds right to me by jrc313 · · Score: 3, Insightful

      But like he says - there are always kids turning six.

    2. Re:Sounds right to me by k_187 · · Score: 2, Insightful

      NO, it will drive away the 8-17 or so year-olds. The only people that care about a console being perceived as "kiddie" are the ones that care about themselves being perceived as "kiddie" i.e. mostly teenage boys first being introduced to testosterone. Sony has this market locked up I'd say. In my personal opinion, until the PSP becomes non-vaporware, Nintendo doesn't need to worry about growing beyond this "kiddie" niche. There will always be the people that don't care (which is a larger portion than you'd think, the ones that do are just the louder of the two). Nintendo has the handheld market, always has, there's more competition now, but I doubt if any of it is a serious threat beyond Sony. The next gen of handhelds is where the real interesting battle is going to take place. My money's still on the Big N though.

      --
      11 was a racehorse
      12 was 12
      1111 Race
      12112
  2. Nintendo isn't clueless after all by cdneng2 · · Score: 4, Insightful

    Perrin's pretty much hit the nail on the head on Nintendo's position in the console wars. It would seem that Nintendo's future looks much brighter for the holiday season... Let's see... #1 selling console in the United States right now, at $99. They probably have the largest number of anticipated games coming out for Xmas.... They're probably the "second" console of choice for gamers who want more then one console... plus they've got a stranglehold as being the "family" friendly game console.
    Microsoft has been and will always be losing money on Xbox. Sony is losing profit in hardware sales because their console sales have eroded. Nintendo's has increased.
    MSFT's marketing machine in North America is much more refined then even Sony's is. However, they also spent millions more then anyone else has in marketing (just because Bill can). Considering that Nintendo spends a fraction of MSFT's marketing cost promoting the Xbox, Nintendo's market cost per console sales makes it easier to sell the Cube at $99.
    Also, Nintendo is in a nice niche right now. It doesn't need to compete for the "older" gamers. Why spend the marketing money? Let MSFT and Sony spend millions in marketing to slug it out for what's left of a saturated "older" gamer market.

    1. Re:Nintendo isn't clueless after all by drewmca · · Score: 2, Insightful

      They probably have the largest number of anticipated games coming out for Xmas

      Well, maybe the largest number of games you are anticipating. People forget that this isn't an objective business when talking about game or console quality. Everyone's opinion varies. Personally, there's only one game that I see in the next year coming out for my GC that's worth buying, and that's the next Zelda. The only marquee title for GC exclusively this holiday that I know if is Mario Kart, and it's just not my speed. May be a great game, but not my thing.

      Personally, I see a lot more stuff coming out for xbox this season that appeals to me. Things like Rainbow 6, Counterstrike, Deus Ex 2 (which looks AMAZING), Crimson Skies, etc. The rest of the games I see coming out that interest me, like XIII, Metal Arms, etc., are crossplatform, so they don't count.

      One thing a lot of Nintendo zombies keep droning on about is how the older market is saturated. They seem to think that Nintendo will beat sony and MS because of all of the young gamers they're appealing to now. When those gamers grow up, the argument goes, they'll be loyal to Nintendo, and Nintendo's market grows. I think a chimpanzee could watch what has happened over the past 10 years with "Nintendo loyalty" and realize that this is just wishful thinking. When young gamers grow up, they want to play more mature games. If Nintendo doesn't offer them, and there's 2 other consoles out there that do (along with the teen-friendly allure of "graduating" into something more mature), then history has shown what will happen.

  3. Re:Where's the new stuff? by Gr33nNight · · Score: 3, Insightful

    Thats why they have 2nd parties like the creaters fo Eternal Darkness. That game owns BTW, and you can find it for $15 now.

  4. Re:Why so kiddy by Anonymous Coward · · Score: 1, Insightful

    Your first question: "Why so kiddy?"

    Your last question: "Where is the company that I used to love?"

    Think about it, genius.

  5. Rated "E" mean "Everyone" by Snowmit · · Score: 5, Insightful

    Game Cube is having serious issues with their appeal to the older, say teenage to adult, crowd. Many of my gaming comrades believe that the game cube controller is shaped in a perculiar way for a reason ; to be shoved up the mother's cervix in order to reach it's intended audience.

    Oh, puu-leeze. The only people concerned with "looking adult" are teens who are so worried about looking like a kid that they deny themselves fun things because a kid might enjoy them too. Real adults have stopped caring about whether or not we look like kids and will do fun things because they are fun. Nintendo's games are fun. And cheap!

    --
    I have a lot of opinions about Cyborgs and Architects
  6. Re:Where's the new stuff? by Snowmit · · Score: 2, Insightful

    Now you're going in circles. The reason that Nintendo is making games using established characters is that they *are* marketable. People are buying the latest Zelda and the latest Metroid *because* we know the characters and we know the gameplay and we know that we'll probably like the new one too. The issue of sequels and licensed properties goes beyond Nintendo, actually. It's something that the whole industry is talking about a lot. Some people are arguing that sequels stifle creativity, others are arguing that sequels give you a little more freedom to push the boundaries.

    Imagine if they'd tried to market Metroid Prime without the Metroid part. "Uh, it's a FPS ... but you don't really shoot very much ... there's some jumping and exploration ... and uh .. it'll be great." vs "It's a Metroid game, but in 3d with a first person perspective."

    --
    I have a lot of opinions about Cyborgs and Architects
  7. Re:Where's the new stuff? by DLWormwood · · Score: 2, Insightful
    Now you're going in circles. The reason that Nintendo is making games using established characters is that they *are* marketable.

    The point I think the earlier poster was trying to make was that Nintendo has stopped making mascots/characters that could be marketable in the future. Resting on their laurels and all that... Even companies like Disney, who have a large stable of classic characters like Mickey and Donald under perpetual copyright protection, continue to churn out new characters like Ariel and Simba.

    --
    Those who complain about affect & effect on /. should be disemvoweled
  8. Re:Ask yourself this simple question... by wynterwynd · · Score: 2, Insightful

    If they didn't have explaining to do, they wouldn't be doing these interviews. Period.

    I don't agree - I think this latest wave of Nintendo-bashing is the very reason they're trying to get their side of the story out. Granted, they had a slow start and now with 3 successful consoles to develop games for that take upwards of 2 years to complete, some licensees are jumping off the big N's ship. But Nintendo is far from out of the game and is actually in a very strong position to come back IMO. As long as they can produce good games, and they still can, they will continue to be a significant force in the market.

    Nintendo does have a long history of not trusting it's precious franchise with certain game developers and/or burdening licensees with restrictions and non-standard technical requirements; the recent bailouts shouldn't come as too much of a surprise in this light. But if they can survive the disaster that was the N64, then they can survive this. I don't understand what triggered this rush of story after story of how Nintendo's failing and faltering, but I can't help seeing them as an attempt to create a self-fulfilling prophecy.

    Perception is everything.

    --
    "Not all who wander are lost" -- JRR Tolkien
  9. No Flagship Title - That's What Killed It by Dr.+Wu · · Score: 1, Insightful

    Nintendo's blunder with the Gamecube can be pretty much summed up by the lack of any of it's flagship titles at launch.

    Mario Sunshine and Zelda were just too little, to late. The PS2 may have been in the same boat, but they had the advantage of backwards-compatibility, so it wasn't crucial that a FF or Gran Turismo (I can't remember if that was launch or not) weren't available at launch. But what really gave them the edge was the success of GTA. Xbox did well with Halo, but it's been slow to build. But Xbox Live certainly has the edge for online gaming and will help push it in the future.

    Which leaves Nintendo's GC out in the cold, even the GBA adapter came out too late.

    Of course, it's not that it's a bad system. Maybe Nintendo just needs to rework their slogan..

    The Nintendo GameCube: More Popular Than The N*Gage

    Dr. Wu
    "Yes, There's Gas In The Car"

  10. That's a bit of circular logic by cgenman · · Score: 3, Insightful

    You don't work much in public entertainment, do you?

    Apple hasn't had to give a bunch of interviews about why iTunes and iTMS is being perceived as unsuccessful.

    No, but Apple has had to give interviews constantly since 1995 to explain that they are doing fine financially and any system you purchase from them will be supported for years to come.

    It's a matter of public perception. Why spend X many dollars on a system if it is going under? That makes it useless. But if Billy says that Nintendo is going under because they don't have GTA and Microsoft does, and Nintendo says nothing, it must be true. Of course, by your logic if Nintendo starts bringing out pieces of paper with lots of impressive numbers on it, they must be lying.

    People and companies don't explain themselves unless they have explaining to do. I love how they always talk about worldwide terms on the Nintendo side. I don't live worldwide, I live in the US. EA, Activision, THQ, Take-Two, these are not worldwide companies and don't care about the Gamecube's success or failure in Japan. They want consoles in the houses in the US and Europe and Nintendo just isn't delivering.

    I'd like to mention here that Activision was extatic about the sales reception our game recieved in Korea, and were looking to release in more territories there. Publishers care about selling games, not about whom they sell them to. Of course, publishers tend to specialize in their own region because that's where they're drawing their talent pool from. If what you want are FPS Computer Games, then westernized companies are the way to go. However, you're ignoring the more console-centric Japanese developers such as Konami, Treasure, Sega, Namco, Capcom, etc, whom any console company also needs to placate.

    While you may not live worldwide, they do sell worldwide. And worldwide numbers should matter to gamers buying a system: Sega's systems have routinely tanked in the US, but thanks to sales in Japan US gamers were still treated to Shenmue, several legendary Treasure shooters, great incarnations of Street Fighter, and many others. Even the Sega CD got Lunar 1 and 2 as well as some of Core's finest work. The Jaguar tanked everywhere: and games were completely nonexistent.

    If you want to be a small-town gamer and bury your head in the American Sand, that's fine. Eidos et. al has some Legacy of Kain love stored up for you. But you will be missing out on the industry's best fighters, RPG's, twitch arcade games, racers, and many other underrepresented genres.

    Nintendo does these interviews to change public perception. Saying that attempting to change public perception automatically validates that perception is as convienient an oversimplification as saying that because you live in America you automatically don't have to care about what happens abroad. If you don't want to have to think about the world around you, that's your prerogative. But don't expect your perceptions to translate to that of EA, Activision, and the rest of the western producers.