Leapfrog Launches GBA-Style Educational Handheld

Thanks to Yahoo/Reuters for their story on the launch of Leapfrog's educational handheld, the Leapster. The article says the handheld is "aimed at giving parents an alternative to Nintendo's GameBoy system, [and] plays educational games and interactive videos." It retails for $79, with game cartridges costing around $25, and a Leapfrog spokesman commented on the reasoning behind today's launch: "A half a million GameBoys were sold last year for kids in the 3-1/2 to 6-1/2-year-old age group, but try to get parents to admit that in a focus group. This is a completely untapped market."