Leapfrog Launches GBA-Style Educational Handheld

Posted by simoniker on Thursday October 30, 2003 @03:20PM from the time-to-reverse-engineer? dept.

Thanks to Yahoo/Reuters for their story on the launch of Leapfrog's educational handheld, the Leapster. The article says the handheld is "aimed at giving parents an alternative to Nintendo's GameBoy system, [and] plays educational games and interactive videos." It retails for $79, with game cartridges costing around $25, and a Leapfrog spokesman commented on the reasoning behind today's launch: "A half a million GameBoys were sold last year for kids in the 3-1/2 to 6-1/2-year-old age group, but try to get parents to admit that in a focus group. This is a completely untapped market."

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What about Jimmy? by August_zero · 2003-10-30 18:01 · Score: 1, Redundant

Launching their own system? Why not develop software for the GBA? There is already a monster user base, kids already think the GBA is cool, it seems like a no brainer.

By making their own handheld, all they are going to do is make life miserable for the poor kid who's parents buys him/her one of the leapfrogs while all his friends get the GBA's. "Ha ha Jimmy got the baby game boy" Please! lets think of Jimmy here!

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