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Microsoft Office Faces British Invasion
jdkane writes "CNet reports that a small British software maker, Ability, plans to challenge one of Microsoft's most profitable markets by selling its low-cost package of productivity applications in North America.
Ability Office faces competition from Corel's Word Perfect, Sun Microsystems' StarOffice package and OpenOffice, it's free, open-source sibling. None of these products have captured a significant share of the market from Microsoft's Office.
Does anybody have any hands-on experience with the Ability Office suite, or are there any general speculations as to why this move will make a difference in the office software market (if not just for the bottom line of the software company)?"
People want to use at home what they use at work. MS Office is the "standard" for corporate America. When people change jobs, employers and the employee do not want to have to learn something new. A "standar" like MS Office offers certain benefits like this that are difficult to overcome, even given cost concerns.
Then, you have the educational dimension as well. Schools don't want to have classes for both. These days, community colleges are filled with people seeking Office certification (MOS/MOUS certification). Some companies and employees value these certifications. Schools play to that market and won't offer 2 totally different word processing courses. Too expensive. They cater to the market.
These factors are complex and difficult to overcome. Don't just scream "Stupid CEO! Office is too expensive!" before you understand all of the factors.
"If you want to improve, be content to be thought foolish and stupid." - Epictetus
If StarOffice, with Sun's clout behind it, can't make a dent in the MS Office monopoly, what makes anyone think a tiny house like Ability will be able to. So long as MS keeps its licensing fees just below the threshhold where it becomes worth it for an enterprise to switch (and retrain a huge number of people, and deal with the % of files where the formatting won't transfer cleanly, etc.), the biggest competitor for Office 2003 is Office 2000.
It only runs on Windows. And its interface, which the manufacturers coyly call "industry-standard", is a Microsoft Office clone.
I wish them luck, but I have to wonder when people are going to realize that the way to challenge Microsoft is not to try to be Microsoft. Any product (yes, this includes a lot of Linux software) that slavishly imitates Microsoft is going to be written off, with some justification, as an inferior knock-off. IMO the M$ Office interface is a lousy one; how 'bout trying to write something better, guys, and see how that does? And while you're at it, make Linux and OS X versions -- in fact, try starting in those markets first. Yes, the pool of potential customers may be smaller, but there's no 900-lb. gorilla to compete with. I can almost guarantee that a fast, cheap, reliable, feature-rich office suite with a good non-M$ interface on those platforms would rapidly build up a dedicated customer base, and provide the company with a solid US revenue stream and name recognition while they get ready to tackle the Windows monolith.
The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
OpenOffice rocks. The new 1.1.0 is even better, since now you can make PDF files. Anyone paying $500 for Office XP needs to visit Openoffice.org.
I use OpenOffice at home. I won't use it (or recommend it) at work. MS Office exposes components that are used in many of our applications. Click a button in these apps, and your data is in an Excel spreadsheet open on your screen, or your customer list has just been pushed into Word, ready for your mail merge. Sure, I know how to do all of these things without the whiz-bang one click, but most of the users don't. Even if they did, why should I reduce their productivity by making them configure an export, run it, then import the text file into StarCalc?
One of the benefits that Microsoft gets by being the market leader is that software is written for it. StarOffice/OpenOffice has a large hurdle to overcome there.